The spread and development of the Internet has not been last a long time, however, a plethora of global famous brands have been established, twisting it from the ever glooming situation to a dominant role in our life. Before that, an brand building takes time, but on the contrary, now an Internet brand takes only a few months to become a strong brand. This can be indicated from the census conducted by the Interbrand. Therefore, the subject of the research is to see how to build a Internet brand and hope this will benefit those interested with the management of a virtual store. The target of the research includes online beauty shop in Taiwan and U.S, to see how they build a successful virtual store brand and to compare the differences of the development history between those U.S and Taiwan virtual stores. The research adopts case study research, and after serious interviewing with each individual case of corporation, the following conclusion has been made that: 1. Customer management: to establish an encouragement mechanism for both new customers and frequent customers;; making good use of database in order to raise the loyalty of customers. 2. Website Establishment: a good virtual store is always easy to browse and providing an attractive user interface; making the style be able to reflect the core value Of the corporation. 3. Marketing Activities: no matter what kind of marketing activities, new idea and innovation is necessary. 4. Strategic Alliance: by means of strategic alliances to improve the brand¡¦s resource and power. 5. Core Value: to develop a unique characteristic and activity to provide core value for customers. 6. Trusted Transaction Mechanism¡G clearly claim the information, privacy policy, transaction methods and shopping routine, making customers have great shopping experience.

Thesis (M.S.)--University of Wisconsin--Madison, 1962. / Typescript. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references (leaf 34).

Thesis (Ph. D.)--University of Wisconsin--Madison, 1959. / Typescript. Vita. eContent provider-neutral record in process. Description based on print version record. Includes bibliographical references.

Essay analyses problems of bohemian glass small producers segment and in the scope of the real firm strategy suggests their concrete solution. Analysis finds causes of the segment problems in inappropriate combination of product, market and distribution channels. Author finds possible solution in the oligopoly price leader market model. Results of the problems analysis are together with firm and its environment analysis used for SWOT analysis. Management of the firm chose S-O strategy, which aims sustainable development of the firm, differentiation of the product and enlargement and diversification of the market space. Results of the analysis are used for creation of partial strategies and plans: marketing mix and information strategy. Information strategy includes concept of the new information and communication system suggestion. Suggested system is based on hosted web e-shop application and internet communication software component. System enables to flexible react on the changes of firm strategy and plans, and enables to create individualized and individual services. Chosen architecture is ideal for the rise of virtual teams System should help to emerge integration and synergic effects.

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This Thesis deals with the behavior of consumers when shopping on the Internet. The aim was to find out what factors influence the behavior of consumers when shopping online, how the consumers decide when shopping on the Internet and how they think that specific e-shop should look like. To obtain the necessary primary data, the technique of quantitative online interviews was used. Furthermore, the primary data were supplemented by secondary data obtained from research MML-TGI. Based on the analysis of primary and secondary data, a list of recommendations for new and established e-shops was made. Advice, how to become a successful Internet shop, were related both to arising and establishing e-shops, recommendations also focused on the facts, which payment methods and forms of transport should e-shop provide and how the website should look like.

This Master’s thesis investigates with problems of electronic shop optimization for Textil Soldan.cz company. Based on the analysis of the electronic shop solution proceedings for electronic shop credibility and competitiveness enlargement are proposed.

This Master’s thesis deals with the theme of „Model of e-business for humi.cz keeping by Humi Outdoor, s. r. o. company.” Based on the analysis of the electronic shop and system for its creation and e-shop administration is proposed kind of solutions proceedings for electronic shop. The solutions will ensure not only the increasing of credibility and image of electronic shop, but they will lead also to increasing of sales volume and thereby to higher profit of company and to competitiveness enlargement

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The still increasing intensity of an individual motor transport (IMT) in cities becomes unsustainable. Moreover, the establishment of new retail centres (RCs) continues to escalate it, because their business policy is principally aimed to motorised costumers. Furthermore, a rapid turnover of goods, which enables low prices, along with a wide range of goods under one roof make RCs more attractive than traditional small shops in the inner-city. Therefore, these small shops have been shut down, and people must travel longer distances in order to reach the required services. The purpose of my thesis is to find a possibility how to replace by doing shopping the common automobile transport with cycling. This kind of transport is environmentally friendly and energy-saving, occupies less urban space, is accessible for everyone and also healthy, is reciprocally advantageous, it sustains quite large attraction zone, and up to 5 km it is even faster. In this thesis, for the first time defined Bike&Shop conception introduces the integration of retail net with bicycle transportation. It was inspired by already familiar Bike&Ride system. Bike&Shop concept illustrates advantages of shopping by bike, as well as instruments which can help to develop this way of shopping. The theoretical part is based on foreign...