Jantzen Beach Shopping Center is an anomaly on the landscape challenging traditional criteria for the location of regional shopping centers. Located on Hayden Island on the Oregon side of the border, it has access from only one exit in each direction off the Interstate 5 freeway. The predominantly industrial and recreational land use of the region within a five minute travel time from the shopping center results in an exceptionally small adjacent residential population. Its potential trade area is further limited by the intervening shopping opportunity for Washington residents afforded by the Vancouver central business district which lies adjacent to the Interstate freeway two miles to the north. Interviews established that because of the uneven economic growth within the SMSA, the shopping center was located on the Oregon side of the border due to Portland’s larger population and the propensity for Clark County residents to shop in Oregon to avoid sales tax.

published_or_final_version / Housing Management / Master / Master of Housing Management