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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Showing 1 to 2 of 2 (0.116 seconds)

Spelling suggestions: "subject:"shortcomings off then arketing xix"" "subject:"shortcomings off then arketing aix""

1

Scania in the Swedish Truck Market : A study of how themanagement conducts the marketing according to the MarketingMix / Scania i den svenska lastbilsmarknaden : En studie om hurledningen använder Marknads Mixen för att sköta företagetsmarknadsföring

Sjögren, Daniel, Holmstedt, Liselott January 2009 (has links)
<p>Scania is an old and well established company within itsindustry, thus the company has understood, through experience, that it is simply not enough to be product oriented in the truck industry, instead the company has to focus on what is of value to the customer. To know and understand the customer’s business or area of business is a key success factor which develops trust for the company, this trust and knowledge of the customer’s area of operation is of critical importance during economic slowdowns.</p>
Marketing Mix
Development of the Marketing Mix
Shortcomings of the Marketing Mix
Four P’s
Four C’s
Scania
The financial crisis affect on Scania
Financial crisis
The truck industry
Business studies
Företagsekonomi
2

Scania in the Swedish Truck Market : A study of how themanagement conducts the marketing according to the MarketingMix / Scania i den svenska lastbilsmarknaden : En studie om hurledningen använder Marknads Mixen för att sköta företagetsmarknadsföring

Sjögren, Daniel, Holmstedt, Liselott January 2009 (has links)
Scania is an old and well established company within itsindustry, thus the company has understood, through experience, that it is simply not enough to be product oriented in the truck industry, instead the company has to focus on what is of value to the customer. To know and understand the customer’s business or area of business is a key success factor which develops trust for the company, this trust and knowledge of the customer’s area of operation is of critical importance during economic slowdowns.
Marketing Mix
Development of the Marketing Mix
Shortcomings of the Marketing Mix
Four P’s
Four C’s
Scania
The financial crisis affect on Scania
Financial crisis
The truck industry
Business studies
Företagsekonomi

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