This article studies the signal effects between different distribution channels. In this article, we assume the quality of goods only depends on production cost. The production cost is private information only belongs to manufacturers in direct channel. On the other hand, in indirect channel, production cost is information shared by manufactures and retailers, but the consumers will not know the production cost. Referring to consumer side, the demand of high quality goods is higher than the demand of low quality goods. All information is public to all players except the production cost. Therefore, the manufactures who provide high quality goods must signal their quality to consumers to get high sales volume. This research will verify the signaling effect in direct channel then explore the effect in indirect channel. After proving how the signaling effects work in both channels, we compare the effects among different channels. The comparison could help venders who face the adverse selection problems to make their channel strategies. The research results are as following: 1. No matter direct or indirect channels, the signaling effect get weak with the increase of consumer¡¦s price sensitivity, demand for high end goods and production cost of the goods. 2. The signaling effect in indirect channel is more effective than the effect in direct channel when consumers are with low price sensitivities. 3. The signaling effect in direct channel is more effective than the effect in indirect channel when the cost of goods in the same category is low. Keywords: signaling game; channel strategies; price strategies.

This dissertation studies two-person signaling games where the players are assumed to be Choquet expected utility maximizers a la Schmeidler (1989). The sender sends an ambiguous message to the receiver who updates his non-additive belief according to a f-Bayesian updating rule of Gilboa and Schmeidler (1993). When the types are unambiguous in the sense of Nehring (1999), the receiver's conditional preferences after updating on an ambiguous message are always of the subjective expected utility form. This property may serious limit the descriptive power of solution concepts under non-additive beliefs, and it is scrutinized with two extreme f-Bayesian updating rules, the Dempster-Shafer and the Bayes' rule. In chapter 3, the Dempster-Shafer equilibrium proposed by Eichberger and Kelsey (2004) is reappraised. Under the assumption of unambiguous types, it is shown that the Dempster-Shafer equilibrium may give rise to a separating behavior that is never supported by perfect Bayesian equilibrium. However, it does not support any additional pooling equilibrium outcome. Since the Dempster-Shafer equilibrium may support implausible behaviors as exemplified in Ryan (2002), a refinement based on coherent beliefs is suggested. In chapter 4, a variant of perfect Bayesian equilibrium, the quasi perfect Bayesian equilibrium, is proposed, and its descriptive power is investigated. It is shown that the quasi perfect Bayesian equilibrium does not support any additional separating behavior compared to perfect Bayesian equilibrium. It may support additional pooling behavior only if the receiver perceives a correlation between the types and messages. / Ph. D.

The first chapter presents a theoretical model of electoral competition where two parties can increase campaign contributions by choosing policies benefiting a significant interest group. However, such decision will shrink their hardcore vote base where voters are well informed about the policy. The parties can then allocate the funds between campaigning and personal wealth. Different from the core voters, independent voters can be attracted by advertisements funded by campaign spending. Using a multi-stage extensive form game, I investigate how electoral competition interacts with diversions and policy distortions. My result shows that a higher level of electoral competition helps mitigate policy distortions but prompts the parties to divert more funds. Perfectly informed signal senders need to communicate their true type (productivity or ability) which is often private information to potential receivers. While tests are commonly used as measures of applicants' productivity, the accuracy of them has been questioned. Beginning with the framework of a two-type labor market signaling game, the second chapter investigates how tests of limited reliability affect the nature of equilibria in signaling games with asymmetric information. Our results show that, if a test is inaccurate and costly, only pooling PBE exists given certain conditions. Different forms of test inaccuracy may allow a separating PBE to exist. We also study the case of three types and find different PBEs. The central issue of siting noxious facilities is that the host community absorbs potential costs, while all others can share the benefits without paying as much. The third chapter presents a modified Clarke mechanism to facilitate the siting decision, taking into account all residents' strategies. Suppose that the social planner is able to reasonably estimate the possible costs, depending on the host location, to each resident created by the facility. Our proposed Clarke mechanism is characterized by strategy-proofness and yields an efficient siting outcome. The issue of budget imbalance is mitigated when the compensation scheme is fully funded with the tax revenue based on the benefits. We then use a simple example to show that a weighted version of the Clarke mechanism may yield a different outcome. / Ph. D.

This dissertation consists of three papers. In the first paper, I study firms' capital raising decisions in a two-stage signaling game. In the model, firms can issue debt or equity to finance sequentially arriving investment projects. Management is assumed to have an initial information advantage over investors. However, when a firm's decision in the first stage can change investors' beliefs and, consequently, impact the security issuance in the second stage, its optimal choice differs significantly from the strict debt-equity preference in a comparable one-stage model. In equilibrium, a dynamic pecking order arises, suggesting that the information friction can solely explain various aspects of observed corporate financing behavior. The second paper is coauthored with Hans Haller. In this paper, we model how different wealth constraints among investors affect an entrepreneur's way of raising capital, his share of project NPV, and his ownership of the new firm. Combining cooperative and noncooperative approaches, we develop and analyze a bargaining framework and demonstrate cases in which a fair division cannot be achieved when sharing of cost and sharing of return are jointly considered. Our results cover conditions on how the entrepreneur can strategically achieve larger net wealth accumulation, and when he can obtain control of the firm. We further discuss the entrepreneur's preferences on the firm's ownership dispersion level under public financing. The third paper argues that although innovation is costlier than imitation, the incumbent firm is endowed with an advantage of enhancing its product ahead of potential competitors. In a model that connects consumers' utility with firms' production, I show that the incumbent's product enhancement decision can foster the creation of a better product, improve consumers' utility, and deter entrance from competitors. The pace of creative activities is determined by the incumbent's potential of improving its product quality and the nature of product differentiation in the industry. Thus, creative destruction may not manifest itself as new firms replacing the incumbent, but as the incumbent constantly renovating its product. / Doctor of Philosophy / This dissertation consists of three papers. In the first paper I study the adverse selection problem faced by firms in a dynamic information environment, the difference between incentives provided by debt and equity securities, and how different contracts and model settings affect the equilibrium outcome, investment efficiency, and social welfare. The premise of the first paper is that dynamic elements of information asymmetry are key to better understanding how firms raise capital. This study aims to provide a more complete description and improve our understanding of the role of information in capital markets and how asymmetric information might interact with other market frictions. In the second paper I study the origin of the firm and the bargaining problem between entrepreneurs and investors. This second paper intends to provide one possible answer for the question why firms do exist. The main point in the paper is that even when we abstract away from standard frictions like adverse selection or moral hazard, an entrepreneur still has to bargain with investors to raise the required amount of capital. The firm has to be established to enforce the bargaining outcome, which takes the form of an ownership contract, because there is a time gap between conducting the investment and when the proceed can be realized. Another purpose of this second study is to investigate fairness instead of efficiency. Finally, in the third paper, I address the question how and when an incumbent monopolist can deter entry by means of investment in product quality enhancement. In some industries, creative destruction can be frequently observed: Incumbent firms are replaced by new firms that offer slightly different but better products. On the other hand, in a number of industries incumbent firms are at the forefront of innovation and stay ahead of potential entrants. I consider a model that allows for the latter fact combined with another frequent fact: that potential entrants more or less copy the incumbent's prior product, regardless of existence and enforcement of intellectual property rights. This third paper offers predictions on product innovation and market failure across firms and industries.

Cette thèse est une collection de trois articles en économie de l'information. Le premier chapitre sert d'introduction et les Chapitres 2 à 4 constituent le coeur de l'ouvrage. Le Chapitre 2 porte sur l’acquisition d’information sur l’Internet par le biais d'avis de consommateurs. En particulier, je détermine si les avis laissés par les acheteurs peuvent tout de même transmettre de l’information à d’autres consommateurs, lorsqu’il est connu que les vendeurs peuvent publier de faux avis à propos de leurs produits. Afin de comprendre si cette manipulation des avis est problématique, je démontre que la plateforme sur laquelle les avis sont publiés (e.g. TripAdvisor, Yelp) est un tiers important à considérer, autant que les vendeurs tentant de falsifier les avis. En effet, le design adopté par la plateforme a un effet indirect sur le niveau de manipulation des vendeurs. En particulier, je démontre que la plateforme, en cachant une partie du contenu qu'elle détient sur les avis, peut parfois améliorer la qualité de l'information obtenue par les consommateurs. Finalement, le design qui est choisi par la plateforme peut être lié à la façon dont elle génère ses revenus. Je montre qu'une plateforme générant des revenus par le biais de commissions sur les ventes peut être plus tolérante à la manipulation qu'une plateforme qui génère des revenus par le biais de publicité. Le Chapitre 3 est écrit en collaboration avec Marc Santugini. Dans ce chapitre, nous étudions les effets de la discrimination par les prix au troisième degré en présence de consommateurs non informés qui apprennent sur la qualité d'un produit par le biais de son prix. Dans un environnement stochastique avec deux segments de marché, nous démontrons que la discrimination par les prix peut nuire à la firme et être bénéfique pour les consommateurs. D'un côté, la discrimination par les prix diminue l'incertitude à laquelle font face les consommateurs, c.-à-d., la variance des croyances postérieures est plus faible avec discrimination qu'avec un prix uniforme. En effet, le fait d'observer deux prix (avec discrimination) procure plus d'information aux consommateurs, et ce, même si individuellement chacun de ces prix est moins informatif que le prix uniforme. De l'autre côté, il n'est pas toujours optimal pour la firme de faire de la discrimination par les prix puisque la présence de consommateurs non informés lui donne une incitation à s'engager dans du signaling. Si l'avantage procuré par la flexibilité de fixer deux prix différents est contrebalancé par le coût du signaling avec deux prix différents, alors il est optimal pour la firme de fixer un prix uniforme sur le marché. Finalement, le Chapitre 4 est écrit en collaboration avec Sidartha Gordon. Dans ce chapitre, nous étudions une classe de jeux où les joueurs sont contraints dans le nombre de sources d'information qu'ils peuvent choisir pour apprendre sur un paramètre du jeu, mais où ils ont une certaine liberté quant au degré de dépendance de leurs signaux, avant de prendre une action. En introduisant un nouvel ordre de dépendance entre signaux, nous démontrons qu'un joueur préfère de l'information qui est la plus dépendante possible de l'information obtenue par les joueurs pour qui les actions sont soit, compléments stratégiques et isotoniques, soit substituts stratégiques et anti-toniques, avec la sienne. De même, un joueur préfère de l'information qui est la moins dépendante possible de l'information obtenue par les joueurs pour qui les actions sont soit, substituts stratégiques et isotoniques, soit compléments stratégiques et anti-toniques, avec la sienne. Nous établissons également des conditions suffisantes pour qu'une structure d'information donnée, information publique ou privée par exemple, soit possible à l'équilibre. / This thesis is a collection of three essays in economics of information. Chapter 1 is a general introduction and Chapters 2 to 4 form the core of the thesis. Chapter 2 analyzes information dissemination on the Internet. Online platforms such as Amazon, TripAdvisor or Yelp are now key sources of information for modern consumers. The proportion of consumers consulting online reviews prior to purchasing a good or a service has grown persistently. Yet, sellers have been accused of hiring shills to post fake reviews about their products. This raises the question: Does the presence of shills make reviews less informative? I show that the answers to this question depend on the way the platform presents and summarizes reviews on its website. In particular, I find that withholding information by garbling the reviews benefits information dissemination by inducing the seller to destroy less information with manipulation. Next, I show that the platform's choice regarding how to present reviews hinges on its revenue source. Indeed, a platform that receives sales commissions optimally commits to publishing information differently from a platform that receives revenues from advertisements or from subscription fees. Incidentally, such platforms have contrasting impacts on the amount of information that is transmitted by reviews. Chapter 3 is co-authored with Marc Santugini. In this chapter, we study the impact of third-degree price discrimination in the presence of uninformed buyers who extract noisy information from observing prices. In a noisy learning environment, it is shown that price discrimination can be detrimental to the firm and beneficial to the consumers. On the one hand, discriminatory pricing reduces consumers’ uncertainty, i.e., the variance of posterior beliefs upon observing prices is reduced. Specifically, observing two prices under discriminatory pricing provides more information than one price under uniform pricing even when discriminatory pricing reduces the amount of information contained in each price. On the other hand, it is not always optimal for the firm to use discriminatory pricing since the presence of uninformed buyers provides the firm with the incentive to engage in noisy price signaling. Indeed, if the benefit from price flexibility (through discriminatory pricing) is offset by the cost of signaling quality through two distinct prices, then it is optimal to integrate markets and to use uniform pricing. Finally, Chapter 4 is co-authored with Sidartha Gordon. In this chapter, we study a class of games where players face restrictions on how much information they can obtain on a common payoff relevant state, but have some leeway in covertly choosing the dependence between their signals, before simultaneously choosing actions. Using a new stochastic dependence ordering between signals, we show that each player chooses information that is more dependent on the information of other players whose actions are either isotonic and complements with his actions or antitonic and substitutes with his actions. Similarly, each player chooses information that is less dependent on the information of other players whose actions are antitonic and complements with his actions or isotonic and substitutes with his actions. We then provide sufficient conditions for information structures such as public or private information to arise in equilibrium.