This thesis deals with a specific area of cloud computing - Enterprise Content Management services and their adoption among small and medium-sized businesses. The main goal is to identify and analyse factors affecting the expansion of cloud ECM services among SMBs. Secondary goals include definition of basic concepts, introduction of benefits and risks, definition of a suitable category, presentation of several products from this category, analysis of cloud computing adoption surveys, identification and analysis of main adoption barriers, description of products with focus on identified barriers and compilation of a set of recommendations for cloud service providers. These goals were achieved by studying literature, searching and analyzing cloud computing adoption surveys and consulting with professionals. This thesis contributes to the field with mapping of real world companies' opinions into practical recommendations for cloud computing vendors. Other contributions include definition of product parameters that are important when making a cloud ECM adoption decision, presentation of current market situation and how individual producers deal with main customers' barriers. Benefits for customers include cloud ECM market overview and showing which facts are worth their notice.

Submitted by Estagiário SPT BMHS (spt@fgv.br) on 2011-11-09T10:14:40Z No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) / Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2011-11-09T10:14:56Z (GMT) No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) / Approved for entry into archive by Estagiário SPT BMHS (spt@fgv.br) on 2011-11-09T10:15:05Z (GMT) No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) / Made available in DSpace on 2011-11-09T10:15:15Z (GMT). No. of bitstreams: 1 000384143.pdf: 9419150 bytes, checksum: 93ff81a6759584a612f6608a70d4f254 (MD5) Previous issue date: 2006 / As micro e pequenas empresas representam 99,2% das empresas no Brasil, empregam 57,2% da força de trabalho por isso são imprescindíveis para a economia e o desenvolvimento do país, apesar desses números representativos a grande preocupação é manter essas empresas ativas devido ao grande índice de mortalidade que representa em média 50%, tendo como um dos principais fatores condicionantes a falha gerencial na condução da empresa. Micro e pequenas empresas: A importância de apreender a empreender é o tema desta dissertação, que tem, por objetivo avaliar o conhecimento que os micro e pequenos empresários têm sobre a importância do desenvolvimento pessoal no gerenciamento de seus negócios. Por tratar-se de micro e pequenas empresas elegemos o Sebrae, instituição de apoio às micro e pequenas empresas de São Luís do Maranhão para investigar através de pesquisa de campo qual o conhecimento que os micro e pequenos empresários tem sobre está instituição seus produtos e serviços. O referencial teórico demonstrou que treinamento, capacitação, planejamento e aprendizado contínuo são ferramentas eficazes na administração organizacional de uma empresa. Na pesquisa de campo identificou-se que 76% dos empresários não buscaram nenhuma ajuda especializada antes de abrir seus negócios, apenas 45% dos empresários conhecem a marca do Sebrae e 54% não conhecem os produtos e serviços que o Sebrae São Luís oferece. / Small and middle-sized businesses represent 99,2% of the companies in Brazil. They employ 57,2% of the workforce and are indispensable for the country's economy and development, notwithstanding these representative numbers, the great concern is to keep these companies active owing to the high mortality rate, which means 50% on average as one ofthe chief conditioning factors for managerial failures in the conduct of the company. Small and middle-sized businesses. The importance to become an entrepreneur' is the theme of this present dissertation whose objectives are to assess the understanding that small and middlesized businessmen have about the importance of personal development in their business management. Because it is a question of small and middle-sized businesses, SEBRAE, an institution in support for small and middle-sized businesses in São Luis do Maranhão, has been elected to investigate through field research what knowledge the small and middle sized businesses have about SEBRAE and its products and services. The referential theory has shown that training, professional capacitation, planning and constant learning are effective tools in a company's organizational management and it has been identified by the field research that 77% of businessmen did not seek for any specialized help before going into business, that only 45% of businessmen know about SEBRAE and 54% are not familiar with the products and services that SEBRAE - São Luis offer.