by Chen Wai Sze, Catriona, Fok Yu Chun, Eugene. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 39-41). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / ACKNOWLEDGEMENT --- p.v / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Objectives --- p.2 / Methodology --- p.3 / Chapter II. --- CULTURE AND MANAGEMENT IN U.S. AND H.K --- p.4 / Background --- p.4 / Hong Kong Situation --- p.4 / Silicon Valley Situation --- p.5 / HK Culture vs US Culture --- p.6 / Tech Culture in Silicon Valley --- p.7 / Hong Kong Culture --- p.11 / Management in U.S. vs. Management in Hong Kong --- p.12 / Stewardship vs. Entrepreneur ship --- p.12 / Organization Structure and Work Environment --- p.12 / Research and Development --- p.13 / Human Resources Management --- p.14 / Process of Decision Manking --- p.15 / Chapter III. --- CORPORATE STRATEGY AND INNOVATION STRATEGY MANAGEMENT --- p.16 / Corporate Strategy Management --- p.16 / Establish Uniqueness in Forming Corporate Strategy --- p.16 / Continually Explore New Future Strategies --- p.17 / Managing the Dual Strategy --- p.20 / Conclusion of Corporate Strategy Management --- p.21 / Innovation Strategy --- p.21 / Competitive Strategy vs. Value Innovation --- p.22 / Identifying Innovations --- p.24 / Conclusion of Innovation Strategy --- p.25 / Chapter IV. --- CASE ILLUSTRATIONS --- p.26 / U.S. Cases --- p.26 / A US High Technology Firm Specializes in Semi- conductor --- p.26 / "Technology Deployment International, Inc" --- p.27 / H.K. Cases --- p.28 / Gohome.com.hk --- p.28 / Wellfit Information Technology Limited --- p.29 / Chapter V. --- LESSONS TO BE LEARNED FOR THE HONG KONG COMPANIES --- p.32 / Develop a Tech Culture --- p.32 / Treasure Good People --- p.32 / Encourage Constant Learning --- p.33 / Encourage Enterpreneurship --- p.33 / Speed Up Decision Making Process --- p.33 / Informal Work Environment --- p.34 / Corporate Strategies --- p.34 / Innovation Strategies --- p.34 / Chapter VI. --- CONCLUSION --- p.36 / Chapter VII. --- RECOMMENDATIONS --- p.37 / Education --- p.37 / Patent Issue --- p.37 / Government not to Compete with Local Firms --- p.38 / Tax Deduction --- p.38 / BIBLIOGRAPHY --- p.39

by Chan Kin-Leung, Fung Kit-Chu, Kitlen. / "Innovations, software for education 1998" (23 p.) inserted. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1999. / Includes bibliographical references (leaves 52-53). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / Chapter / Chapter I --- INTRODUCTION --- p.1 / Project Objectives --- p.1 / Organisation of the Report --- p.2 / Research Methodology --- p.2 / Chapter II --- BACKGROUND OF THE EDUCATIONAL SOFTWARE MARKET --- p.4 / Emergence of the Market --- p.4 / Market Segments --- p.6 / Size and Potential of the Market --- p.7 / Market Players and Their Relationships --- p.8 / Business Cycle --- p.12 / Chapter III --- SMALL BUSINESS --- p.14 / Definition --- p.14 / Is Innovations a Small Business? --- p.15 / Chapter IV --- "INNOVATIONS, THE SUBJECT COMPANY" --- p.16 / History --- p.16 / Operation --- p.16 / Business Objectives --- p.17 / Business to Date --- p.18 / Chapter V --- COMPETITIVE ANALYSIS OF THE COMPANY --- p.20 / SWOT Analysis --- p.20 / Financial Analysis --- p.24 / Chapter VI --- SURVEY RESULTS AND IMPLICATIONS --- p.26 / Growth Rate of the Market --- p.27 / Schools' Awareness of the Purchasing Channels --- p.28 / Purchase Barriers --- p.29 / Effectiveness of Marketing Activities --- p.29 / Software Selection Criteria --- p.30 / Schools' Spending Power --- p.31 / Chapter VII --- RECOMMENDTAIONS --- p.32 / Business Strategy --- p.32 / Sales and Marketing Strategy --- p.36 / Operational Strategy --- p.38 / Implementation Plan --- p.39 / Financial Forecast after Implementation Plan --- p.42 / Chapter VIII --- CONCLUSION --- p.44 / APPENDIX --- p.46 / BIBLIOGRAPHY --- p.52