Increasingly, tourism marketers and event organisers are acknowledging that the hosting of a mega-event can leave meaningful legacies for the people of the destination that extend far beyond the actual duration of the event. This research study proposes that one way to secure sustainable legacies for a host destination, is to leverage cultural and heritage tourism opportunities within the context of an event. Though, there is an indication that cultural and heritage tourism can play a major role in the event experience, a lack of information in this field currently limits the ability of host destinations to optimally leverage these opportunities. Based on this need for research in the combined field of cultural and heritage tourism and mega-events, the purpose of this qualitative research study was to explore the potential contributions of cultural and heritage tourism within the context of a mega-event. The City of Tshwane, a key host city in the 2010 Soccer World Cup, has been selected as an appropriate case study for this research. During the secondary data collection process, various best-practice mega-event case studies were explored, to determine the contributions of cultural and heritage tourism within each event. Based on this analysis, six cultural and heritage tourism opportunities were identified. Semi-structured, in-depth interviews were then utilised to obtain the views of stakeholders in the City of Tshwane regarding the potential cultural and heritage tourism opportunities in the hosting of the 2010 Soccer World Cup. Based on the findings from international and local best-practice case studies and stakeholder interviews, a model and strategic guidelines were developed to assist host destinations to optimally leverage cultural and heritage tourism opportunities in the hosting of an event. Critical success factors to optimally leverage these opportunities were also highlighted. This research study adds value to the existing body of knowledge in the fields of cultural and heritage tourism and mega-events and also provides additional perspectives in this regard. Finally, the City of Tshwane can become a role model for other host cities in leveraging cultural and heritage tourism opportunities within the context of the 2010 Soccer World Cup. / Dissertation (MCom)--University of Pretoria, 2011. / Tourism Management / unrestricted

<p>The study investigates South Africa’s actions and efforts within environmental and climate issues in relation to the country’s hosting of the 2010 FIFA Soccer World Cup. The investigation is conducted by applying idea analysis on the empirical material in order to highlight what ideas South Africa might have when it comes to environmental and climate related measures in connection to the World Cup. The two theories of Behavioralism and Rational Choice are to be compared in order to reveal the true reasons for South Africa’s environmental actions. In addition, an own-formulated hypothesis which claims that measures within environmental issues are improved due to the 2010 World Cup is tested against the empirical material. Results are presented as a review over what is being done today within environmental and climate issues in South Africa and these answers are then connected to the World Cup as it is analyzed concerning how the event affects the country’s policies and efforts within these areas. Finally, a concluding discussion states what role environmental and climate issues have in connection to a major sporting event such as the 2010 FIFA World Cup and how South Africa administers this opportunity to act accordingly and present itself to the rest of the world.</p>

From an analysis of the literature it is apparent that there has been no concerted effort to date to undertake a coherent and integrated assessment of the application of e-marketing in sport mega-events. A strategic evaluation of the e-marketing initiatives implemented since 2000 during national and international mega events, indicates that e-marketing, in most instances, took place in a limited and fragmented manner. However a further analysis of these case studies provides valuable perspectives and lessons that could inform the research process related to e-marketing during the 2010 FIFA Soccer World CupTM. Against this background each of the selected sport mega-events since 2000 was investigated in terms of how e-marketing technology was used in the particular event, the e-marketing challenges experienced, the key e-marketing lessons learnt and the apparent e-marketing critical success factors related to these events. The theoretical context and the lessons learnt from previous mega-event case studies provided the background and frame of reference for the empirical research into the use of e-marketing during the 2010 Soccer World CupTM. The key envisaged outcome was to theoretically develop an e-marketing framework that can serve as a guideline to fully optimise e-marketing in future sports mega-events. The research findings were presented and the 16 critical e-marketing success factors (CSFs) that may contribute to the success of sport mega-events were identified. Specific conclusions were made based on the results obtained and specific actions were recommended for future additional research in the sport mega-events field. / Thesis (PhD)--University of Pretoria, 2013. / gm2013 / Tourism Management / PhD / Unrestricted

The study investigates South Africa’s actions and efforts within environmental and climate issues in relation to the country’s hosting of the 2010 FIFA Soccer World Cup. The investigation is conducted by applying idea analysis on the empirical material in order to highlight what ideas South Africa might have when it comes to environmental and climate related measures in connection to the World Cup. The two theories of Behavioralism and Rational Choice are to be compared in order to reveal the true reasons for South Africa’s environmental actions. In addition, an own-formulated hypothesis which claims that measures within environmental issues are improved due to the 2010 World Cup is tested against the empirical material. Results are presented as a review over what is being done today within environmental and climate issues in South Africa and these answers are then connected to the World Cup as it is analyzed concerning how the event affects the country’s policies and efforts within these areas. Finally, a concluding discussion states what role environmental and climate issues have in connection to a major sporting event such as the 2010 FIFA World Cup and how South Africa administers this opportunity to act accordingly and present itself to the rest of the world.