This thesis aims to examine how differences in personal attributes and cultural adaptation affect transnational entrepreneurs' embedding process in Sweden. This paper uses empirical data collected from four small transnational entrepreneurs in Sweden as well as secondary data collected on the topic. The findings shows that background, skills and character have an influence on the embedding process and provides these entrepreneurs with knowledge and opportunities native Swedish entrepreneurs do not have access to. Furthermore, it provides the importance of language during the embedding process. Lastly the thesis discusses implications in practice and for theory and ends with proposals for future research.