Validerat; 20101217 (root)

Validerat; 20101217 (root)

During the last few years social media has grown into a worldwide phenomenon and it is now a part of many peoples everyday life. Many companies therefore seek to use these platforms in order to more easily reach their customers and possible consumers. The largest and most important social media platform for this practice is Facebook. How consumers want companies to act on Facebook is an area not sufficiently covered by previous research and the purpose of this thesis is therefore to gain a better understanding of how companies could improve their actions on social media. The research questions for this thesis are:RQ1: How do consumers perceive companies’ use of social media as a channel for marketing activities?RQ2: What type of social media marketing activities generates the most consumer satisfaction?This study is an exploratory/descriptive study with a qualitative research approach and by conducting a case study based on five different semi-structured interviews data concerning the participants’ opinions regarding companies’ presence on Facebook was gathered. The conclusions reached showed that consumers are generally positive towards companies being on Facebook and the largest factor deciding whether or not a company is appreciated is the type of content the company posts and vivid and engaging content is the most appreciated. Furthermore, the results of the data analysis suggest that companies should utilize the functions offered by the platform and engage the consumers in open, two-way communication. Interactions regarding the purchasing process are also valued by the consumers, as opposed to feeling connected to the company, which the findings show that there is little interest in. / Validerat; 20150810 (global_studentproject_submitter)

<p>Validerat; 20101217 (root)</p>

<p>Validerat; 20120515 (ysko)</p>

<p>Validerat; 20140210 (global_studentproject_submitter)</p>

Fredriksons Verkstads AB senses a tougher competition, not only by themselves but also among their customers, which is one reason to this study. In addition to the in-creasing competition customers understand the market better, which increases their demands. This report is an effect of such development, because the case company Fredriksons Verkstads AB, does strive for organizational development and to meet customers’ demands. The purpose of this study is to define the capability of a laser cutting process. The study investigates both the machine capability and if the opera-tors have any effect on the process. Parallel to the capability study, Fredriksons Verk-stads AB own routine for capability analysis was reviewed.With the aim to determine the capability, the theory of Six Sigma was practiced. This study was based on the systematic project steps of the DMAIC-cycle. With this approach it was possible to determine that two of the laser cutting machines did not perform well enough. One machine was shown to be off target regard to the expectation of the machine distributor performance promises of the machine. Further on in the analysis it was shown the operators did not influence on the process, at least no significant influence.This study included an analysis of the tools for measurement and thereby an investigation of the reliability. Based on this analysis it was possible to say that the data was measured correctly.Fredriksons Verkstads AB routine for capability test was revised. The analysis showed that the previous routine was hard to understand and to use.This study resulted in one calibrated laser cutting machine. The measurement analysis pointed out differences between the tools, which was helpful when deciding the most appropriate way to measure, depending on the specific situation. A new guideline was developed to give better support for new Six Sigma projects at Fredriksons Verkstads AB. / <p>Validerat; 20150829 (global_studentproject_submitter)</p>

This study is a descriptive research aimed at accessing and describing the CRM practices of hotels in Ghana. The main objective of study was to classify the hotels in Ashanti region of Ghana into two categories - low CRM conscious and high CRM conscious with respect to the four behavoural components of CRM (Key Customer Focus, CRM Organization, Knowledge Management, and Technology-based CRM.) proposed by Sin, Tse and Yim (2004). The target population of the study was hotels in Ghana. Hotels in Ashanti region was taken as the sample size of the study. The major findings of the study are that hotels with high ‗star ratings‘ reported high level of CRM practices, consciousness and orientation than the hotels with low ‗star ratings‘. It was found that the level of CRM consciousness and orientation of the hotels vary with respect to the four dimensions (Key Customer Focus, CRM Organization, Knowledge Management, and Technology-based CRM. ). The Technology-based CRM dimension recorded the lowest level of orientation among the hotels and the Knowledge Management dimension recorded the highest level of orientation. Again, the results of the study suggest that significant majority of the hotels exhibit high level of orientation to the Key Customer Focus dimension and Knowledge Management dimension of CRM. Likewise, the findings suggest that a significant majority of the hotels exhibit low level of orientation towards the CRM Organization dimension, and the Technology-based CRM dimension of CRM.The study recommends that the government of Ghana should consider a policy that will encourage management of hotels to practice CRM. For example, government could institute a day to create awareness and to award hotels for best CRM practice as in the case of farmers and teachers. The hotel industry could also institute award night to create awareness of the importance CRM practices to the industry and to encourage good CRM practices among hotels of the industry as in the case of the Ghana music industry. This will go a long way to encourage the hotels and make them conscious of their customers. It is recommended that since majority of the customer service officers of the hotels have low level of education and experience, management of the hotels should consider engaging more qualified and experienced CRM officers or train the existing CRM officers to handle CRM issues of the hotels. Against the findings that the use of technology is low among the hotels, it is recommended that the hotels should make maximum use of the existing level of information technology to leverage effective and efficient CRM practice. / <p>Validerat; 20111027 (anonymous)</p>

<p>Validerat; 20101217 (root)</p>

<p>Validerat; 20101217 (root)</p>