Spelling suggestions: "subject:"aocial media "" "subject:"aocial pedia ""
151 |
Understanding online knowledge sharing: an interpersonal relationship perspectiveMa, Wai-kit, Will, 馬偉傑 January 2009 (has links)
published_or_final_version / Education / Doctoral / Doctor of Philosophy
|
152 |
Brand communities on social media : a case study of microblog hosted by BenQ in TaiwanWu, Ying-chin 20 August 2010 (has links)
The importance of social media is growing day by day because consumers
increasingly use online platforms to facilitate social interaction. One new form of social
media is microblog. The real time and ubiquitous communication that can deliver to a
network of people is a great benefit for marketers to build online brand communities. The
paper investigates the communication between the company and consumers based on
BenQ’s case in Taiwan. The focuses lie in addressing the types of topic, techniques for
marketing purposes and eWOM. These findings should assist marketers and academics in
their understanding of brand communities on social media. / text
|
153 |
A Twitter revolution? : uses & gratifications and credibility of TwitterKraft, Rachel Hana 28 October 2010 (has links)
This study examines how and why individuals use the social networking site Twitter and explores how they perceive the credibility of tweets by politicians. Using a survey to sample adults, it shows that people primarily use the medium to get timely content, for entertainment, and for social interaction, and that interactive tweets by elected officials are viewed as most credible, even if people are not likely to use the medium to directly communicate with politicians themselves. It concludes that Twitter’s potential to change how people communicate with each other and with politicians is strong, but that it has not yet been fully realized. / text
|
154 |
Characterizing the relationship in social media between language and perspective on science-based reasoning as justification for beliefEvans, James Spencer 30 September 2014 (has links)
Beliefs that are not the result of science-based interpretation of evidence (e.g., belief in ghosts or belief that prayer is effective) are extremely common. Science enthusiasts have expressed interest in automatic detection of non-science-based claims. This thesis intends to provide some first steps toward a solution, specifically aimed at detecting Twitter users who are likely or unlikely to take a science-based perspective on all topics. As part of this thesis, a set a Twitter users was labeled as being either "pro-science" (i.e. as having the view that beliefs are rational if and only if they are in accord with science-based reasoning) or "non-pro-science" (i.e. as having the view that beliefs may be reasonable even if they are not in accord with science-based reasoning). Word frequency ratios relative to a neutral dataset, and a simple topic alignment technique, suggest considerable linguistic divergence between the pro-science and non-pro-science users. High accuracy logistic regression classification using linguistic features of users' recent tweets support that idea. Supervised classification experiments suggest that the pro-science and non-pro-science perspectives are not only detectable from linguistic features, but that they can be abstracted away from particular topics (i.e. that the pro-science and non-pro-science perspectives are not inherently topic-specific). Results from distantly supervised classification suggest that using easily acquired, weakly labeled data may be preferable to the much slower process of individually labeling data for some applications, despite the pronounced inferiority to the fully supervised approach in terms of accuracy. The best classifier obtained in this thesis has an accuracy of 93.9%. / text
|
155 |
Interaktion inom sociala medier : Hotellens hanteringLundgren, Amanda, Moberg, Malin January 2013 (has links)
Sociala medier är ett samlingsbegrepp för kommunikationskanaler där individer har möjlighet att integrera med varandra. Sociala medier utgår från en tvåvägskommunikation, vilket innebär att mottagaren har möjlighet att integrera med företag. Denna sorts marknadsföring har utvecklats och utgör en stor del av hotellens marknadsföring, via denna sorts kommunikation kan hotellet utveckla en starkare relation med gästen. Syftet med denna uppsats är att undersöka hur interaktionen via sociala medier kan stärka relationen mellan gäst och hotell. Uppsatsen är en litteraturstudie baserad på fem vetenskapliga artiklar, de valdes ut för att besvara uppsatsens syfte. Resultatet tar upp vikten av att vara medveten om möjligheter och risker med sociala medier för hotell. Sociala medier ger möjligheten till att förmedla sin vision till en bredare publik, och via detta stärka sitt varumärke. Till största del handlar det om att visa engagemang, bygga upp en fungerande strategi och att ge respons till gästers feedback. Om detta hanteras korrekt, ger det ökad möjlighet för hotellen att stärka relationen till gästerna. / B-uppsatser
|
156 |
Professionalisering i liten skala : En studie om valkampanjer i Halmstads kommunHermansson, Niklas January 2014 (has links)
Forskning om professionaliserade valkampanjer har nästan uteslutande bedrivits genom studier av val i en nationell kontext, vilket har skapat ett teoretiskt ramverk som förbiser andra typer av val, så som lokala- och supranationella val. Den här studien söker att nyansera den gängse bilden av professionellt kampanjarbete genom att undersöka i vilken utsträckning politiska partier i en mellanstor svensk kommun använder sig av professionaliserade kampanjtekniker, samt i vilken utsträckning det nuvarande teoretiska ramverket är applicerbart på lokalt kampanjarbete. Resultatet visar som väntat på en lägre generell grad av professionalisering jämfört med nationella kampanjer, vidare visar resultatet på att det finns specifika lokala förklaringar till partiernas olika grad av professionalisering som inte har belysts av tidigare forskning.
|
157 |
Exploitation of digital storytelling and manipulation of social media in advertising : a critical analysisHoe, Deborah F. 08 July 2011 (has links)
Businesses, be it large corporations or small, and medium businesses are today hard
pressed to find ways to effectively reach out to consumers. The simple reason for this is
the advancements in technology. The Internet is forcing marketers to adopt new methods
of engagement. Thus, businesses are jumping on the social media bandwagon. However,
presence on social media networks does not necessarily equate to interactivity and
engagement with consumers. This research examines three automobile companies for
interactivity and engagement using thematic analysis and a multi-platform interactivity
analysis. The conclusions drawn from this research are: (1) companies are good at
interacting or engaging but are seldom good at both, and (2) companies do not
necessarily utilize their online resources on multiple platforms efficiently. / Department of Telecommunications
|
158 |
Skryt dig lycklig : Resan från vykort till delning på social mediaAndersson, Matilda, Jerlmark, Julia January 2017 (has links)
Studiens syfte är att undersöka hur bild- och informationsdelning påverkar användare på social media. Studien innefattar en beskrivning av bild- och informationsdelning på Facebook och Instagram. Vi vill undersöka fördelar och nackdelar med användandet av internetbaserade forum. Studien ska generera i kunskap om hur individer påverkas av social media och om de använder sig av fenomenet för att söka och dela med sig av information i relation till resandet.
|
159 |
"I Wanna Know Where the Rule Book Is": YouTube as a Site of Counternarratives to TransnormativityMiller, Jordan Forrest 06 January 2017 (has links)
In June 2015, Caitlyn Jenner created waves of excitement with her coming out announcement on the cover of Vanity Fair: “Call me Caitlyn.” From the perspective of critical trans politics, however, the heightened visibility of trans people in mainstream media does not call for unequivocal celebration. Though trans women of color, such as Laverne Cox and Janet Mock, are more visible in mainstream media than ever before, mainstream media still largely depicts trans people through white constructs of what it means to be trans, namely medicalized binary transitions. Many trans people who deviate from mainstream media’s depiction of trans people are creating their own media on YouTube to voice their lived experiences. I argue that while YouTube is a particularly accessible platform for trans people to challenge transnormativity, the reach of trans YouTubers’ messages are highly limited by the medium’s design and genre conventions.
|
160 |
Constructing the Contemporary Nostalgic ImageBaker, Sarah Lindsey, Baker, Sarah Lindsey January 2016 (has links)
This thesis focuses on the intrinsic relationship between nostalgia and vernacular photography, with specific attention to the networked vernacular photograph. Through an examination of early Kodak advertising and current in-phone digital editing and smartphone photography-sharing apps, this paper demonstrates the role of constructed aesthetic nostalgia in contemporary vernacular photography. This research argues that contemporary vernacular photography is a product of contemporary nostalgia, as evidenced through photographs born digital and shared publicly via social media sites such as Instagram and Snapchat, among others.
|
Page generated in 0.0376 seconds