Thesis (Ph.D.)--Ohio University, August, 2007. / Title from PDF t.p. Includes bibliographical references.

Thesis (Ph.D.) - Carleton University, 2007. / Includes bibliographical references (p. 250-275). Also available in electronic format on the Internet.

<p>Primenom teorija digitalnih komunikacija i sociologije veba i empirijskih dokaza, u doktoratu pažnja će biti posvećena pitanju mogućnosti primene internet tehnologija u oblasti visokog obrazovanja. Kroz kategorije nove društvenosti i umreženog zajedništva, procesi saradnje i interakcije su istraženi, i testirane su komunikacione mogućnosti internet zajednica u Srbiji. Biće analizirani i predstavljeni novi fenomeni koje se pojavljuju u praksama komunikacije i učešća u naprednim inteligentnim sistemima, kao što je visokoškolska zajednica.</p> / <p>By deploying theories of digital communications and sociology of web, as well as the empirical evidence - in the thesis attention will be paid to the issue of the possibilities of application of Internet technologies in the area of higher education. Through categories of new sociability and networked community, the processes of collaboration and interaction are explored, and communication possibilities in the internet communities in Serbia are tested. New phenomena that emerge in the communication and collaboration practices in an advanced intelligent system, such is a higher education community, will be analysed.</p>

Made available in DSpace on 2015-10-19T11:50:23Z (GMT). No. of bitstreams: 1 velez2012.pdf: 1747973 bytes, checksum: efb6d20f2571bc9a0a30c5c0b34cb593 (MD5) Previous issue date: 2012-03-30 / This work analyzes the communication dynamics among actors concerned with the environmental rehabilitation project of Sepetiba, a poor neighborhood located in the west side of Rio de Janeiro city. A historical approach is elaborated in order to reveal the degradation path along more than twenty years of continuing industrial and domestic pollution. By mapping local agents, characterizing the information flux among them and analyzing their discursive interactions, it was verified the existence of a clear gap between the decision-making process in the public institutions and the local community s expectations concerning the environmental recovery project in the area. The present study concludes that, to be effective, a communication dynamic must consider the discursive differences among actors, especially in places like Sepetiba, where a considerable cultural distance is observed among the local community and the public bureaucracy. With this approach, the work aims to contribute to the knowledge improvement on network dynamics in order to foster a more participative process for local environmental issues / O presente trabalho consiste de um estudo de caso das dinâmicas comunicacionais no âmbito de uma rede de interações relacionadas a políticas públicas voltadas para a reabilitação e o saneamento ambiental de Sepetiba, bairro da zona oeste do Rio de Janeiro, que faz parte de uma região degradada pela contaminação decorrente de efluentes industriais e domésticos. O mapeamento dos atores e a análise de suas interações discursivas dentro da rede constituída para dialogar sobre as intervenções do poder público demonstram um descompasso entre o processo de tomada de decisões e as expectativas da comunidade afetada. Isto pode ser explicado pela pobre articulação que os atores, tanto institucionais quanto locais, observada ao longo da pesquisa. Conclui-se daí que a relevância das interações discursivas para o cumprimento das metas de ações ambientais como as realizadas em Sepetiba poderia contribuir para se pensar em processos mais participativos na busca de soluções para os problemas locais

The goal of this master's thesis is to analyse current communication of Huawei on social media and to compare it with its competitor Samsung. Subsequently, the communication strategy will be created, which might be used as a guideline for Huawei's social media communication. The thesis is divided into two main parts - theoretical and practical. The importance of Internet marketing and social media marketing are described in the theoretical part as well as characteristics of selected social media. The practical part contains the analysis itself, comparison with Samsung and the recommended communication strategy to improve the current state of Huawei's social media presence.

Opening part of this paper is dedicated to the ongoing shift in social communication paradigm. An introduction to the subject of new media, web 2.0 concepts and social network sites phenomenon is followed by a discussion of integration possibilities of particular web 2.0 services. Some concerns about privacy, security, legislative framework and general openness of such system are discussed afterwards. A real case study of community virtualization process is introduced in the second part of this thesis. The case takes place in community of local non-profit club of youth and children. First, it is carried out an analysis of the communication receiver groups and the message types. We also describe the ongoing project of launching a new web site (made from several integrated web 2.0 services) and partial results of pilot implementation. Finally, the plan of the next integration steps is designed.

The diploma thesis is focused on the creation of a marketing plan for dog’s shampoos launch. The shampoos will be launched on the Slovak market by Palma a.s. company. The design of marketing activities is based on both theoretical background and relevant analysis. The marketing plan is focused primarily on the printed form of advertising and also on advertising on the internet.

The diploma thesis "Digital Marketing Strategies - Combination of Digital Media Channels" examines how the three telecom operators dominating the Czech market - T-Mobile Czech Republic, O2 Czech Republic and Vodafone Czech Republic - use the digital media channels within the communication with the customers. More specifically, it identifies and describes which channels do the companies involve into their marketing communication, how do they use them and why they have integrated them into the communication strategy. It also examines how the companies interconnect these digital media channels and how the channels can be combined to form an effective digital media strategy. By using the method of case study the companies ' digital marketing activities were examined. It was found that each company uses for its marketing communication the similar set of digital media channels, but the usage is different across the companies studied. Based on these findings I have identified three specific strategies - Diversified Content Strategy, Interactive Channel Strategy and Standardized Content Strategy. Each of the strategies has its advantages and disadvantages, which have been described and the strategies were compared. The findings also indicate that it is better to study the digital media channels as a whole,...