In this study the dynamics of risk perceptions about BSE held by Canadian consumers and cow-calf operators are evaluated. Since the BSE outbreak in 2003, Canadian consumers and cow-calf operators may have had various different reactions to BSE. These reactions may be related to their different levels of risk perception about BSE, risk perceptions which may have evolved over time and may be affected by BSE media information. These reactions may also be the result of factors other than BSE. An analysis of behavioural models of consumers and cow-calf producers is required to reveal the impacts of both BSE risk perceptions and non-BSE related factors. In this study, the risk perceptions about BSE are specified applying a Social Amplification of Risk Framework (SARF) and a Prospective Reference Theory (PRT), and evaluated through market observed behaviour of Canadian consumers and cow-calf producers, an approach which is different than the traditional stated preference approach to eliciting risk perception measures. Parametric and non-parametric structural break tests associated with the BSE outbreak (May 2003) are employed to evaluate changes in consumers or cow-calf operators behaviour. The results show that SARF is supported by both panel data and time series data on Canadian consumers and cow-calf producers, suggesting that their risk perceptions about BSE are amplified by both the quantity and quality of BSE information. Risk perceptions about BSE have led to a decrease in beef demand and an increase in slaughter cow supply, which in turn, exacerbated losses in Canadian beef sector. Structural break tests related to the BSE outbreak in May 2003 confirm changes in both consumers and cow-calf producers behaviour. Consumers with different profiles had different levels of risk perceptions about BSE and different demand and substitution elasticities. Cow-calf producers from different regions also had different levels of risk perceptions about BSE and different supply elasticities, suggesting the need for more analysis of market segmentation. Simulation analyses over the North American beef sector further confirmed the impact of BSE risk perceptions of Canadian consumers and cow-calf producers in the North American beef and live cattle market. / Agricultural and Resource Economics

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In the West African country Ghana, which has a history of poor natural resource management, discovery of offshore petroleum resources in 2007 and subsequent commercial production in 2010 (with British multinational Tullow Oil as lead operator) is a potential source of potential wealth and inequality. Using the Cultural Theory of Risk, Social Amplification of Risk Framework, and the Corporate Sustainability Framework — a proposed model—as theoretical foundations, this dissertation examines corporate sustainability practices, communication, and their implications for local residents’ risk perceptions, corporate reputation, and risk management. The study also assesses how cultural worldviews and informational networks (e.g., an environmental group, opinion leaders, and media) amplify or attenuate residents’ risks perceptions. Data were collected via interviews with key actors including a non-governmental organization (NGO), a survey of a representative sample of Half Assini residents in one of the six coastal districts that adjoin Ghana’s offshore petroleum region, and analyses of Tullow’s corporate social responsibility (CSR) reports and other communication texts. Extant worldview and corporate reputation measures were also developed/adapted and tested. The study finds support for the view that cultural worldview and affect are associated with public risk perceptions. Thus, individuals who (a) do not subscribe to the worldview that government ought to regulate corporate behaviors, (b) show a relatively high sense of attachment to their communities, (c) rate the images associated with Ghana’s offshore oil production favorably, and (d) rate the images associated with Tullow Oil positively are more likely to be worried that Ghana’s offshore oil production poses significant risks for the country and their local communities. Regarding corporate sustainability communication, the study observes that Tullow uses a predominantly technical, expert-driven approach, which seeks to discursively position it as an aspirational, engaged, and responsible organization. While critiquing Tullow’s corporate sustainability and communication approach, the research also argues that corporate sustainability (CSR and risk) communication has the potential to constitute desirable corporate practices and could ultimately culminate in meaningful social change. Theoretical contributions to risk perception, risk management/communication, corporate reputation, and CSR communication are discussed. Practical implications for advocacy, corporate practices, and public participation in environmental decision-making are discussed.

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