Las redes sociales ha permitido una nueva forma de comunicarnos y expresarnos con la marca a través de las interacciones y por el contenido generado por los usuarios conocido como co-creacion de valor. Además, ambas acciones que permiten interactuar en estas plataformas da a conocer la fidelización que tienen los usurarios generando Engagement a las marcas y esto se e basa en la experiencia del usuario con equipos tecnológicos que permite a los usuarios interactuar, generar y agregar contenido en sus redes. Es por ello que, las redes sociales permite entablar una relación bi-direccional entre el usuario y la marca, siendo así, una comunicación horizontal donde ambas partes tienen una comunicación activa y para que se logre el diálogo con las marcas es clave que desarrollen contenidos con información relevantes, dinámicos y en tiempo preciso. Esto permite que los usuarios conozcan a la marca en base a las publicaciones de sus experiencias de otros consumidores y la marca puede identificar diversas necesidades de los usuarios y de ese modo crear diversas acciones para el beneficio de la marca, el cual, puede permitir aumentar la ventas, crear conocimiento de marca y fidelizar a los usuarios. En la actualidad. es importante tener diversos canales de comunicación en redes sociales que sean confiables y que promuevan positivamente la marca, lo cual permite reforzar la identidad y crear un vínculo digital con la comunidad. Así mismo, se puede obtener win to win porque fideliza a los usuarios convirtiéndose en comunicadores de la marca y beneficia a la marca a conocer las necesidades e inquietudes y así mejorar a futuro. / Social media has enabled a new way of communicating and communicating with the brand through interactions and by user-generated content known as value co-creation. In addition, the actions that allow interaction on these platforms publicize the loyalty that users have in generating Engagement to brands and this is based on the user experience with technological equipment that allows users to interact, generate and add content on their networks. . That is why, social networks allow to establish a bi-directional relationship between the user and the brand, thus, a horizontal communication where both parties have active communication and for the dialogue with brands to be registered, it is key that they develop content with relevant information, dynamic and in precise time. This allows users to get to know the brand based on the publications of their experiences of other users and the brand can identify different needs of the users and in this way create different actions for the benefit of the brand, which, can allow to increase the sale, create brand awareness and build customer loyalty. Nowadays. It is important to have various communication channels in social networks that are reliable and that positively promote the brand, which allows identity and creates a digital link with the community. Likewise, you can get win to win because loyalty to users by becoming brand communicators and beneficiaries of the brand to meet the needs and concerns and thus improve a future. / Trabajo de investigación

Abstract Yeoville presents a particular context of the inner city in decline and has been identified by the city as a suburb in need of regeneration. In 2004, The Yeoville Rockey/Raleigh High Street Development was conceived as the urban regeneration strategy for the upgrading of the suburb. The objectives of this strategy were to upgrade strategic public facilities and to improve urban management of the area over a period of five years. Through the prioritisation of a privatised urban management system, the aim was to attract a new middle class back into Yeoville (gentrification). However, the absence of a plan for dealing with the socio-economic challenges faced by the existing poorer residents has leads to cultural and class conflicts. International experience has shown that in order to achieve the long-term, strategic regeneration of poorer neighbourhoods, social networks and community development should be prioritised. An effective regeneration strategy should budget for capacity building from the outset and should involve citizens in the design and decision making process in order to ensure that the needs of all the local actors are met and that all possible resources are mobilised. At the forefront of this approach are alternative methodologies like social network analysis, which aim to reconnect the social, cultural and economic dimensions of society to rhythms of space and time. The focus on the mapping of existing social capital resources helps to pinpoint the opportunities, and constraints presented within neighbourhoods and ultimately guide the restructuring process in a meaningful and relevant way.

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Thesis advisor: Josh Seim / In this thesis, I examine what motivated individuals to join the movement against the expansion of the Line 3 pipeline in Northern Minnesota and to stay in the movement even after the pipeline was successfully expanded in 2021. Drawing from a digital ethnography and semi-structured qualitative interviews with 11 members of the Line 3 movement, I find that individuals joined the Line 3 movement because they had relationships with members of the movement and because they were concerned that the Line 3 pipeline expansion would harm the environment and Indigenous people in Minnesota. Moreover, while many people were disappointed that the movement failed to stop the expansion of the Line 3 pipeline, I find that people stayed in the Line 3 movement even after the pipeline was expanded because they believed the movement was capable of success and because they felt that they needed to monitor and shut down the Line 3 pipeline and other pipelines in the area. / Thesis (BA) — Boston College, 2023. / Submitted to: Boston College. College of Arts and Sciences. / Discipline: Departmental Honors. / Discipline: Sociology.

Las inmobiliarias en el Perú hoy en día se enfrentan a un nuevo y creciente público objetivo conformado principalmente por jóvenes que no cuentan con carga familiar, que acceden rápidamente al crédito hipotecario y que compran su primera vivienda para independizarse. Ante este nuevo panorama, las inmobiliarias se han visto forzadas a mirar a este nuevo público objetivo llamado millenials, y adaptarse a su estilo de vida. Los millenials son una generación de nativos digitales, que pasan mucho tiempo en las redes sociales. Por tanto, consideramos importante analizar el impacto en ventas que puede generar la herramienta Facebook como parte de una estrategia de marketing digital. Para efectos de la investigación, se revisó bibliografía especializada y se trabajó sobre la data proporcionada por la empresa Líder Grupo Constructor. Se comprobó que, si bien no existe un incremento directo entre las ventas concretadas a través del uso de Facebook, de acuerdo a los resultados muestrales de la investigación expuesta, el incremento de visitas a las salas de ventas sí es mayor y con un menor costo. Asimismo, se encontró que sólo el uso de Facebook pagado como estrategia de marketing digital, no generará una mayor proporción de venta, se debe combinar con otros medios de comunicación. Por ello, proponemos que dependiendo del público objetivo al que vaya dirigido cada proyecto, se debe decidir la cantidad de inversión a incurrir en el uso de Facebook dentro de la estrategia establecida en el mix de marketing sin poner en riesgo el presupuesto total. / Real Estate in Peru today is facing a new and growing target audience made up mainly of young people who do not have a family load, who quickly access mortgage loans and who buy their first home to become independent. Faced with this new panorama, real estate have been forced to look at this new public named millenials, and adapt to their lifestyle. Millenials are a generation of digital natives, who spend a lot of time on social networks. Therefore, consider it important to analyze the sales impact that the Facebook tool can generate as part of a digital marketing strategy. For this investigation, specialized bibliography was reviewed and work was done on the data provided by the company “Líder Grupo Constructor”. It was verified that although there is not a direct increase between the sales realized through the use of Facebook, according to the sample results of the research exposed, the increase of visits to the sales rooms is higher and has a lower cost. Also, it was found that only the use of Facebook paid as digital marketing strategy, will not generate a higher proportion of sale. It must be combined with other types of communication. Therefore, we propose that depending on the target audience to which each project is addressed, the amount of investment to be incurred in using Facebook within the strategy established in the marketing mix must be decided without jeopardizing the total budget. / Trabajo de Suficiencia Profesional

Thesis (Ed.D.)--Boston University. Dept of Developmental Studies and Counseling. / PLEASE NOTE: Boston University Libraries did not receive an Authorization To Manage form for this thesis or dissertation. It is therefore not openly accessible, though it may be available by request. If you are the author or principal advisor of this work and would like to request open access for it, please contact us at open-help@bu.edu. Thank you. / The purpose ofthis study was: (1) to examine the perceived levels of mutuality and social support in the lives of a sample of Caucasian American women and African American women 65 and older; (2) to compare their perceived levels of mutuality with already measured perceived levels of mutuality ofyounger and middle aged women; (3) to learn ifwomen 65 and older whose primary sustained commitment is to vocation, community and spiritual development experience a relational dimension; ( 4) to learn if women 65 and older who have contact with their emotionally close network of family and friends report an increase in perceived social support; and ( 5) to inform health care providers and educators of the stated needs of these women 65 and older regarding their health care. The data sources included: a demographic information form; two valid and reliable instruments, The Mutual Psychological Development Questionnaire (MPDQ) and the Multidimensional Scale of Perceived Social Support (MSPSS); and semi structured interviews. The quantitative and qualitative data show evidence of self-perceived psychological growth in relation with others (as suggested in previous research with younger and middle age women) as well as self- perceptions of social support. Women's heterogeneity, including their specific differences in health, education and economic status, established the necessity of focusing on the contexts of their lives. Treatment of the data included a cohort analysis because their life changes depend to a degree upon their historical circumstances and their location in the social structure. The quantitative data analysis revealed statistically significant findings: (1) The scores of the MPDQ of women 65 and older reflecting the mutuality they report experiencing with family member and friend are positively correlated with the MSPSS. (2) The women 65 and older were found to have a higher score on mutuality in the same sex dyads than do the younger and middle age women in the Genero et al. study (1992). The qualitative component ofthe study corroborated the fmdings that themes of mutuality and social support were consistently present in this population of women 65 and older. / 2031-01-01

Thesis advisor: Vincent Cho / This individual case study is part of a larger group study examining how principals benefit from and shape professional capital to improve schools. Principals play a critical role in supporting student learning, while also structuring the culture of the school and mediating external demands. Despite the importance of the school principal, principal dissatisfaction is high and retention rates are low. The job of the principal is intensifying in terms of its complexity and volume of responsibilities. While extant research on teacher social networks makes a strong connection to perceptions of self-efficacy, little research exists regarding principals. This qualitative case study explored how district leaders in one Massachusetts school district focused on principal retention and whether their actions influenced a principal's feelings of self-efficacy. This study is part of a larger study that investigated how principals benefit from and shape professional capital to improve schools. Data were gathered from fourteen semi-structured interviews with district level leaders and principals. Data supported the literature that relationships based in work and friendship with district leaders and colleagues positively influenced principal feelings of self-efficacy. Recommendations include examining the impact of top-down district reforms on principal persistence and innovation. Further investigation needs to be done examining the influence of relationships on specific antecedents of principal self-efficacy. / Thesis (EdD) — Boston College, 2022. / Submitted to: Boston College. Lynch School of Education. / Discipline: Educational Leadership and Higher Education.

Nonfamily employees make up a substantial portion of family firm personnel and are crucial to success for these firms. Retaining these employees is complicated by the presence of family members and family-centric goals, which often results in the bifurcated treatment of nonfamily employees. However, the relationships between family and nonfamily employees could have implications for how nonfamily employees perceive the firm. This study examines how nonfamily employees’ turnover intentions are influenced by their embeddedness in family member friendship networks, family firm identification, and perceptions of organizational support. Drawing on a sample of 103 nonfamily employees working in a family firm, my analysis shows that identification fully mediates the effects of nonfamily employee degree centrality in family friendship networks and turnover intentions. Drawing on social identification theory, degree centrality in family friendship networks is theorized to influence perceptions of belongingness in the family firm, which negatively impact turnover intentions. Implications for understanding how nonfamily employees and employee retention may be influence by social networks are also discussed.

Previous researchers have established that social networks can influence an individual’s romantic relationship. Two studies examined whether one third party’s opinion was more influential than another when multiple parties’ opinions conflict or concur. The first study was a 2 (Parent Opinion: approval, disapproval) x 2 (Friend Opinion: approval, disapproval) between-subjects factorial design experimental survey which examined how third party opinions influenced an individual’s current romantic relationship state. Analyses revealed that both friend and parent opinion had significant effects on an individual’s romantic relationship. The second study incorporated a virtual dating game in which participants received feedback about one of their interaction partners. The study employed a 2 (Parent Opinion: good match, bad match) x 2 (Friend Opinion: good match, bad match) x 2 (Interaction Partner: Target, Control – within-subjects) mixed factorial design. Friend opinion emerged as playing an important role in individuals’ perceptions and choices of a potential romantic partner.