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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"ociala nätverk webbplats"" "subject:"isociala nätverk webbplats""

1

The role of instagram in choosing a travel destination

Granberg, Linus January 2019 (has links)
The aim of this research has been to explore and further describe the use of Instagram for destination marketing. The purpose of this study was to better understand how marketing objectives can be achieved using Instagram. Based on the research question a literature review was formed. Methodologically a quantitative approach was used. The data was collected from the Instagram account of Swedish Lapland. The finding indicates that Instagram is a place where people find new travel destinations, the app is one of the primary sources of this information and some people buy trips with the information they find on the app.
Social networks sites
Destination marketing
Instagram
Marketing
Sociala nätverk webbplatser
destinationsmarknadsföring
Instagram
Marknadsföring
Social Sciences
Samhällsvetenskap

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