Title: Popularity of the sports media in the press and on the Internet - the sociodemographic profile of readers Target: The aim of thesis is to analyze the popularity of the media in sport. The thesis is focused on the sports media in the press and on the Internet and their development over the last few years. Own contribution of the thesis is the creation of socio-demographic profile of reader and exploring its relationship to sport. After that created profiles are compared to find similarities and differences. Methods: The research part of the thesis is based on analysis and processing of data from market research. Research is focused on sports media in print and on the internet, therefore is the final chapter of the research used the method of comparison that reveals differences and similarities of both types of media. The theoretical part of the thesis uses methods of analysis of documents. Results: The results of the thesis show us that print and online media experience different time and this is also reflected in the sports media. The print media loses popularity and their future is uncertain, on the the other side online media have experienced a sharp increase in popularity in recent years. This is obviously reflected in the different socio-demographic structure of the sports readers both...

Frågeställning: I vilken utsträckning finns det samband mellan konsumenter bosatta i Sverige och deras Gröna Köpintention under en pågående kris? Syfte: Syftet med studien är att undersöka konsumenter bosatta i Sverige och deras Gröna Köpintention gentemot livsmedel under en pågående kris. Detta för att klargöra och analysera, samt ge en ökad förståelse kring ämnet. Metod: En kvantitativ ansats med tvärsnittsdesign har använts för studien. Webbaserade enkäter användes för insamling av primärdata. För att öka arbetets validitet har enkätfrågorna tagits från tidigare forskning. Vidare genomfördes en pilotundersökning före publicering av enkäten. Det totala urvalet inkluderade 354 respondenter varav 6 bortfall. Slutsats: Studien visade att det fanns ett samband mellan svenska konsumenter och deras Gröna Köpintention under en pågående kris. Det framkom att Sociodemografiska egenskaper inte hade något samband med Grön Köpintention i en krissituation, med undantag för kön. Däremot fanns det ett samband mellan Attityd mot Beteendet, Subjektiv Norm och Upplevd Beteendekontroll mot Grön Köpintention under en kris. Respondenterna visade en positiv attityd gentemot Grön Köpintention vilket kan grundas i en uppåtgående trend gentemot en hållbar livsstil före krisen och en ökning av Gröna alternativ i butiker. Vidare kan krisen även ha gett konsumenter utrymme för att se över sina vanor och därav deras Gröna Intentioner. / Research question: To what extent is there a correlation between consumers living in Sweden and their green purchase intention during an ongoing crisis? Purpose: The purpose of this study is to examine consumers living in Sweden and their green purchase intention during an ongoing crisis. This to clarify and analyze the subject as well as contribute with further knowledge. Method: A quantitive approach with a cross-sectional design has been used for this study. Web-based surveys were used to collect the primary data. To increase the validity of this study, the survey questions were formed after previous research. Furthermore, a pilot-study was conducted prior to the publication of the survey. The total sample-size included 354 respondents, of which 6 were not in the criteria-range. Conclusion: The study showed that there was a correlation between Swedish consumers and their green purchase intention during an ongoing crisis. It emerged that socio-demographic attributes did not correlate with green purchase intention, with the exception of gender. However, there was a correlation between attitude towards behavior, subjective norm and perceived behavioral control towards green purchase intention during an ongoing crisis. The respondents showed a positive attitude towards green purchase intention, which can be based on an upward trend towards a sustainable lifestyle that has emerged prior to the crisis and an increase in green alternatives in stores. Furthermore, the crisis may also have given consumers space to review their habits and therefore their green intentions.

À Montréal, subventions et investissements privés à la clé, l’Intelligence artificielle est sur toutes les lèvres. Un écosystème propice au développement des technologies intelligentes dans la métropole québécoise émerge, faisant naître de nouveaux types d’entreprises. Ce mémoire a pour objectif de retracer le rapport spécifique au travail que développent les jeunes travailleurs choisissant d’œuvrer dans ce secteur prometteur, après avoir illustré qui ils sont d’un point de vue sociodémographique. Par l’entremise d’une étude qualitative, l’auteur s’interroge sur les conditions d’emploi en vigueur dans ces nouvelles entreprises technologiques et les couleurs données au travail en leur sein. L’enquête expose ainsi les plus récentes mutations relatives au travail et à l’emploi qui font en sorte que plus que jamais, le travail est une façon de s’exprimer en tant qu’individu. Elle saisit en acte la construction du sens que ces jeunes travailleurs hautement qualifiés attribuent à leur sphère professionnelle afin de pouvoir se soustraire de la flexibilité et de la précarité responsables de l’effritement de la société dite salariale. / In Montreal, with an abundance of public subsidies and private investment, Artificial intelligence is on everyone's lips. Emerging in Quebec's metropolis is an ecosystem conducive to the development of smart technologies, giving birth to new types of businesses. After illustrating the socio-demographic qualities of the professionals drawn towards this field, this dissertation aims to trace the work-specific relationship developed by young workers who choose to work in this promising sector. Through a qualitative study, the author examines what employment conditions look like in this emerging sector of the tech industry. The findings in this paper highlight the changing culture of work and how it has increasingly become a way of expressing oneself as an individual. It captures in action the construction of meaning that these young and highly qualified workers attribute to their professional sphere in order to escape the flexibility and precariousness responsible for the erosion of the so-called wage society.