This diploma thesis deals with the current use of traditional folk culture in the form of souvenirs. These are tendencies that have accompanied traditional folk culture since its extinction in the natural environment. The work will focus on these manifestations in a selected part of Prague center. It maps the range of offer souvenirs and focuses on them in relation to three key groups. Sellers, tourists and residence of Prague. In conclusion, the work tries to address the issue in an applied way, by designing its own part of the concept of traditional folk souvenirs, which are inspired by regional specifics. From a theoretical point of view, the work pay attentetion to the very source of inspiration for this type of souvenirs, the theories that are associated with traditional folk souvenirs and a selected ethnographic region.

This diploma thesis gives a proposal for a new Moravian wine center in the city center of Brno. Wine center is situated on the street Hlinka, where grapevines were planted in the Middle Ages. Demarcated land is narrow and elongated sloping towards to the south and connects the Yellow hills and the Brno Exhibition Centre. The main idea of this thesis is connect these two significant locations and offer the visitor a free passage along the entire length of the complex. Also main building Moravian Wine Centre reflects this fact and it expands the space of the street stalls and forms it into overgrown "arcade". The house is opened into this space - with glazed facade of the first two floors or with transmission into the rear wing. The main building consist of the cellar, where it is located wellness, winehouse, rentable wine boxes and tasting room connected with wine production. The rest of floors are designed for wine gallery, information center, reception, shop, restaurant, conference center and hotel. There is a café with roof terrace in the last floor. It offers a magnificent view into cityscape of Brno, Brno Exhibition Centre and the Yellow slope of the hill. There is designed a pond for relaxation in the courtyard. Nearby is situated Wine Institute building with facilities for making wine. In the second half of the land are located three blocks of luxury apartments in the middle of a vineyard. A leading construction is the most striking feature of the facade that reminds bougainvillea vines with vaulted arches wine cellars and attracts at first sight.