Global ETD Search

1	Mezinárodní obchod s uměleckými předměty / The International Art Trade Kozáková, Kateřina January 2012 (has links) The present diploma thesis deals with international art trade. It is divided into four chapters. The first chapter introduces key market agents and describes briefly the art market history. It also shortly evaluates the current market situation. The second chapter describes major international art trade centers and analyses key market patterns and electronic trading. The third chapter provides overview of regulations and rules at the US, EU, and Chinese art markets. The last chapter compares investment into art with selected other investment options. This chapter includes also a case study concerning Picasso's late works on paper. The theoretical part of the thesis aims to provide comprehensive overview of the international art trade. The objective of the case study is to analyze evolution of a narrowly defined art market segment in a given period and to compare it with the development of global art market and also with the presumptions resulting from the theoretical part. The other objective of the case study is to compare the return on investment of this art market segment with respect to the S&P 500 shares and gold.
2	Porovnání mediální komunikace a propagace předních českých aukčních síní a světových aukčních siní Sotheby's a Christie's v letech 2010 - 2016 / Comparison of Czech leading auction houses media communication and publicity with world auction houses Christie's and Sotheby's media communication and publicity in years 2010-2016 Žížala, Jan January 2017 (has links) This Diploma thesis deals with a media communication through new technologies, specifically then specific social networks such as Facebook and Instagram, in the field of art auctions market. Major focus is given especially to the 1. Art Consulting, Dorotheum and European Arts Auction houses. The international auction houses are represented by two art auctions market world leaders, Christie's and Sotheby's. The Thesis first summarizes the art market and it's characteristics, marketing and media communication of the Czech auction houses, both Czech and international auction market and a history of the auction houses examined in this Diploma thesis. The methodology used is a quantitative content analysis. The analysis primarily focuses on the number of social networks used by the auction houses for a communication with fans and other public, on the hit rate of this communication. The largest part of the research is given to the nature of individual media messages. In selected cases, the length, hit rate, origin, focus, topic etc. is examined. The analysis covers the period between the fall 2016 and spring 2017. The results of the quantitative analysis are described and as a conclusion a comparison is made between the Czech and foreign auction houses in the area of communication through social networks.
3	CHRISTIE’S OCH SOTHEBY’S – ”THE OUTSIDE STORY” : AUKTIONSHUSENS ANPASSNINGAR TILL EN DIGITALT PROGRESSIV OCH GLOBALT EXPANDERANDE MARKNAD / Christie’s and Sotheby’s – ”The Outside Story” : The Auction Houses’ Adaptations to a Digitally Progressive and Globally Expanding Market Widlund Crisman, Johanna January 2018 (has links) Christie's and Sotheby's auction houses have adapted their way of working to a digitally progressive and globally expanding market, where the Internet, during the past two decades, has become an increasingly integral part of almost every aspect of current western culture. This thesis examines and demonstrates how, and why, the two auction houses have adapted their work to be published through their digital and physical channels. This thesis also examines and analyzes how Christie’s and Sotheby’s have customized their way of presenting their auction lots to potential costumers, and how they use technological innovations to visualize materiality. Intermediate presentations of four auction lots, available through Christie's and Sotheby's Instagram accounts, websites and physical auction catalogs, are the main focus of this thesis. The historical and contextual information, on an increasingly technologically innovative and digitally focused art and auction market, together with predominantly Roland Barthe’s semiotic theoretical framework regarding picture’s denoted and connoted messages, are being analyzed with Anne D’Alleva’s formal and contextual methodology for pictorial analysis. Christies Sothebys Christie's Sotheby's Auktionsmarknad Auktionshus Auktionsverk Digitalisering Digital kommunikation Globalisering Digitala medier Sociala medier Auktionskataloger Semiotik Roland Barthes Russel W. Belk Formal- och kontextanalys Art History Konstvetenskap

Search results

Mezinárodní obchod s uměleckými předměty / The International Art Trade

CHRISTIE’S OCH SOTHEBY’S – ”THE OUTSIDE STORY” : AUKTIONSHUSENS ANPASSNINGAR TILL EN DIGITALT PROGRESSIV OCH GLOBALT EXPANDERANDE MARKNAD / Christie’s and Sotheby’s – ”The Outside Story” : The Auction Houses’ Adaptations to a Digitally Progressive and Globally Expanding Market