Made available in DSpace on 2016-06-02T20:23:12Z (GMT). No. of bitstreams: 1 4586.pdf: 6958682 bytes, checksum: c1ed85024a3b74b360199806c137a94f (MD5) Previous issue date: 2012-08-09 / Financiadora de Estudos e Projetos / This dissertation focuses on study and observation of the period of transition from silent films to sound films in movie theaters at São Paulo City, as recorded by the pages of Folha da Manhã newspaper between 1928 and 1933. It aims to investigate and understand how adaptations to this new technology were proceeded in exhibitors market. Besides this strictly technical question (including the availability of national projection equipment), this study sought to offer a narrower look at several aspects related to this process, such as the several ways of presentation of the cinematographic product, the presence of national movie pictures at the 1920s and the conformation of movie market at São Paulo state capital. / A presente dissertação centra-se no estudo e observação do período de transição entre o filme silencioso e o sonoro nas salas de cinema da cidade de São Paulo, registrado nas páginas do jornal Folha da Manhã entre 1928 e 1933. Ela tem como objetivo investigar e compreender como se processaram as adaptações do mercado exibidor a esta nova tecnologia. Além da questão especificamente tecnológica, incluindo-se a disponibilização de equipamentos nacionais de projeção, este estudo buscou lançar um olhar mais amplo sobre diversos aspectos envolvidos neste processo, tais como as diversas formas de apresentação do produto cinematográfico, a presença do cinema nacional na década de 1920 e a conformação do mercado de filmes na capital paulista.

C’est le 8 mars 1929 qu’on voit pour la première fois à Lyon, dans une salle de cinéma, une production américaine sonore, Les Ailes (Wings, William A. Wellman, 1927). Ce film marque les débuts du cinéma sonore et parlant dans la capitale des Gaules. Dès lors, les grands établissements de la ville s’équipent d’une installation. C’est un succès phénoménal. L’arrivée et le triomphe du cinéma parlant inquiètent le monde théâtral qui voit en lui un sérieux et redoutable concurrent. À cette époque, de nombreux articles rapprochant le septième art et l’art dramatique vont paraître, nombre d’entre eux s’interrogent alors sur l’avenir du théâtre. Mais qu’en est-il réellement des répercussions de la généralisation du parlant sur l’évolution de la fréquentation des théâtres de la ville de Lyon ? Comment réagissent-ils face à l’arrivée des films parlants ? Cette nouvelle technologie a-t-elle eu des conséquences sur leur fréquentation et sur leur fonctionnement ? Dans une approche socio-culturelle, économique et historique, cette thèse se propose donc d’étudier et d’analyser l’évolution de la fréquentation des cinémas et des théâtres lyonnais au cours des années trente. L’étude de l’impact de la généralisation du parlant, puis de la crise économique et enfin de la mise en place des nouvelles lois sociales par le Front populaire en juin 1936 est alors déterminante pour comprendre les changements de rapports qui s’établissent entre ces deux arts. / The first time that an American sound film was shown in a cinema in Lyon, was on March 8, 1929. The movie was entitled Wings (Les Ailes, William A. Wellman, 1927). This film was a starting point for sound films also known as talking pictures, in the capital of the Gauls. From that point, cinemas started to equip. It was a phenomenal success. The beginnings and the triumph of sound films worried the theatre world, which saw them as a serious and fierce rival. This is the time when a lot of articles comparing cinematographic art and drama were published, many of them wondering about the future of drama. What were the repercussions of the transition to sound films on the evolution of theatres attendance in Lyon? How did theatres react to the rise of talking pictures? Did this new technology have an impact on theatres attendance and functioning? This thesis will pay attention to the evolution of attendance in Lyon’s cinemas and theatres in the 1930s focusing on a sociocultural, economic and historic approach. The study of the impact of the transition to sound films as well as the economic crisis and the implementation of laws by the Front populaire in June 1936 are then determining to understand the evolution of the connection between drama and cinema.