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Compliance Gaining Appeals and Sources of Influence in Cognitive Behavioral Violence Prevention Fatherhood GroupsVillar, Maria Elena 06 August 2008 (has links)
Cognitive behavioral violence prevention (CB-VP) parenting groups are commonly used for the primary and secondary prevention of violence. These groups use persuasive messages that target violence-related attitudes and cognitions, with the expectation that this will result in behavior change. Despite their frequent use as family violence prevention strategies, little is known about the actual messages being exchanged in CB-VP groups and how participants perceive and recall these messages. This study analyzes messages aimed at changing behaviors as recalled by Hispanic participants in federally funded Fatherhood groups in Miami, Florida. Applying concepts from violence prevention, behavior change messages were classified by topic, type of behavior targeted, compliance gaining strategies (Marwell & Schmitt, 1967), and sources of influence Wheeless, Baraclough & Stewart, 1983). The most common topics reported by participants included parenting role, discipline, communication content and spending time with children. Over a third of the appeals targeted behaviors that were not observable actions, but rather cognitive acts such as thinking, reflecting, and paying attention. Reward and punishment were the most frequently used compliance gaining strategies, followed by moral and expertise strategies. Most appeals were based on the expected outcomes of the proposed behaviors as the main source of influence. The results of this study provide a greater understanding of the motivations used to support behavior change messages in violence prevention parenting groups.
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Comportamento do consumidor: um estudo das relações e influências no processo de compra de calçados infantisCosta, Daniel Diniz da 27 March 2014 (has links)
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Previous issue date: 2014 / Nenhuma / As mudanças sociais e econômicas das últimas décadas trouxeram legitimidade ao papel da criança no contexto familiar. As crianças deixaram de ser apenas observadoras e passaram a ser agentes ativos no processo de compra. Com base nessa perspectiva, esta pesquisa tem como objetivo investigar e compreender o comportamento do consumidor, a partir das relações entre crianças de 2 anos a 4 anos de idade e seus pais, no processo de escolha e compra de calçados infantis. Contudo, levam-se em conta as forças que influenciam a tomada de decisão, podendo ser elas internas ou externas. Para isso, foram estudadas cinco crianças e suas respectivas famílias, residentes nas cidades de Porto Alegre e outras pertencentes à região do Vale do Rio dos Sinos. O método utilizado seguiu a abordagem interpretativista e é inspirado no paradigma fenomenológico (COLLIS; HUSSEY, 2005). As técnicas de coleta de dados envolveram entrevistas autodirigidas com a utilização de imagens, observação não participante e fotografias do campo de pesquisa. Os resultados apontam que as fontes de influências que incidem sobre o consumidor de calçados infantis partem de três pilares principais: a) o personagem imaginário, relacionado com a mídia; b) o grupo de influência, especialmente a família, amigos e seus pares; e c) o produto, fatores relacionados à qualidade, ao designe demais características físicas. Com isso, foi possível identificar e compreender como as fontes de influência agem, permitindo uma análise sobre o comportamento do consumidor e do fenômeno pesquisado. Os principais resultados encontrados foram a eficácia do personagem imaginário como atrativo à calçados infantis, bem como sua utilização como exponente no marketing de produtos; e da relevância dada pelos pais ao investimento das empresas em qualidade e ergonomia dos produtos infantis. Essas implicações além de serem determinantes em assuntos gerenciais, também são muito relevantes para direcionamentos aos pais quanto às influências de escolha, nas tomadas de decisões e no momento da compra. / Social and economic changes in recent decades have brought legitimacy to the role of children in the family context. Children are no longer just observers and became active agents in the purchasing process. Regarding this perspective, this research aims at investigating and understanding consumer behavior, based on the relations between 2- to 4-year-old children old and their parents, in the process of selecting and buying children's shoes. However, the forces that influence decision making, whether internal or external, are taken into account. To do this, we studied five children and their families, living in the cities of Porto Alegre and others belonging to the region of Vale do Rio dos Sinos. The method used followed the interpretative approach and is inspired by the phenomenological paradigm (COLLIS; HUSSEY, 2005). The data collection techniques involved self-directed interviews with use of images, non-participant observation and photographsof the research field. The results show that the sources of influences on consumers of children’s shoes are based on three main pillars: a) the imaginary character, associated with the media; b) the group of influence, especially the family, friends and their partners; and c) the product, factors relating to quality, design and other physical characteristics. Thus, itwas possible to identify and to understand how the sources of influence act, allowing an analysis of consumer behavior and of the phenomenon under study. The main results were the effectiveness of the imaginary character as an attractive to children shoes, as well as its use as exponent in product marketing and the importance given by parents to firms quality investments and children shoes ergonomics. Besides these implications are determinants in management issues, also they are very important to target parents about the influences inchoices, making decisions and at the purchase time.
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