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Black Economic Empowerment in the Cape Peninsula advertising industry: a multiple case study approachDuffett, Rodney Graeme January 2009 (has links)
Dissertation submitted in fulfilment of the requirements
for the degree
Magister Technologiae:
Marketing
in the Faculty of Business
at the:
CAPE PENINSULA UNIVERSITY OF TECHNOLOGY, 2009 / Black Economic Empowerment (BEE) aims to enable Black people in South Africa (SA), as
legislatively classified, to make a noteworthy contribution to the local economy by irreversibly
altering the racial profile of ownership, management echelons and all employment levels of
existing and new organisations. This ambitious strategy hopes to encourage economic
transformation by eliminating unfair discrimination; applying affirmative action (AA) policies;
empowering Black women and facilitating access to land, infrastructure, economic activities,
ownership, as well as training and skills development (SA. DTI, 2004a:4-5). The transformation
process in SA has been a lengthy and complex one, with the government slowly enacting enabling
legislation. The Broad-Based Black Economic Empowerment (BBBEE) Codes of Good Practice
was gazetted on 9 February 2007 and this significant piece of legislation has provided a framework
to guide and measure transformation activities.
The advertising industry has been criticised for its slow empowerment advancement, which led to
two parliamentary hearings in the early 2000s to investigate allegations of racism and poor
transformation progress. The Association for Communication and Advertising (ACA) gave full
cooperation during the parliamentary hearings and has been a main driving force of transformation
within the advertising industry. The ACA’s dedication resulted in the Marketing, Advertising and
Communication (MAC) sector charter being gazetted on 29 August 2008 (Jones, 2008).
There are few studies that have effectively investigated transformation and BEE progress within
the South African advertising industry over recent years. Of these, none has yielded rich qualitative
BEE data. Therefore, the main objective of this study was to explore progress made by advertising
agencies towards transformation in the Cape Peninsula, as well as the challenges and benefits that
result from implementing BEE measures in terms of BBBEE ownership and Employment Equity
(EE). These elements have been thoroughly examined by utilising a multiple case study approach
and by interviewing the top twelve traditional full-service advertising agencies through use of a
semi-structured interview guide, which primarily generated in-depth qualitative data.
Cape Town based advertising agencies readily provided a wealth of data, which illuminated
numerous previously unexplored positive and negative BEE issues. Recent BEE internal
advertising agency documents, literature, surveys and other research studies were used to
corroborate and verify the findings in order to reach a consensus, compromise or disagreement in
the subsequent discussion. The advertising industry has employed a multitude of innovative BEE
strategies to facilitate transformation progress and to address a number of inherent problems. This
has resulted in several success stories and numerous benefits as Cape Town based advertising
agencies have embarked on their varied transformation journeys. The recommendations of this
study would be useful to the national advertising industry, other sectors and government to assist in
streamlining the transformation process in SA.
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Constraints facing small medium and micro enterprises in Khayelitsha, Western CapeMbinda, Bukelwa January 2015 (has links)
Thesis (MTech (Business Administration))--Cape Peninsula University of Technology, 2015. / The aim of this study was to determine the extent of constraints to entrepreneurial development in the townships supporting the Cape Town economy, specifically that of Khayelitsha, and to establish whether any government incentives were available to develop this township economy. These small, medium and micro sized businesses face numerous constraints. The vital role of small businesses in stimulating economic activity, in poverty alleviation, and in the raising of living standards, has been widely recognised in most countries. In fact, in several countries, small businesses are used as catalysts to generate economic activities within relatively poor communities. The City of Cape Town has developed economic initiatives to provide assistance to entrepreneurs with recommendations on how innovations should be encouraged to help entrepreneurs in such poor communities as Khayelitsha to start new businesses, and to create jobs. In order to obtain information on the Khayelitsha business community both qualitative and quantitative approaches were used. Questionnaires were employed to answer open and closed ended questions dealing with economic activities in the area, as well as interviews with formal and informal business persons. Generally, the findings reveal numerous constraints of trade facing businesses in Khayelitsha including governmental restrictions, lack of a skilled workforce, poor infrastructure, and services delivery. The recommendations made could lead to an improvement in operating conditions as this study argues that the existence of positive business conditions, in terms of social, economic, and personal factors, are necessary for business ventures and entrepreneurs to succeed. However, innovation is essential for small businesses to be able to respond effectively to the changing environment that has been triggered by globalisation forces.
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South African and Nigerian workers' perceptions of their trade union federations : a comparative analysis of the Congress of South African Trade Unions (COSATU) and the Nigeria Labour Congress (NLC)Kappo-Abidemi, Christiana Omolayo January 2012 (has links)
Thesis (MTech (Human Resource Management))--Cape Peninsula University of Technology, 2012. / South Africa and Nigeria are both African countries, while the former is
located in the southern region of the continent, the latter can be found in the
western region. The Congress of South African Trade Unions (COSATU) is
the largest trade union federation in South Africa with twenty-nine affiliate
unions. The trade union federation entered into an alliance with the ruling
African National Congress (ANC) government owing to their long-standing
involvement in the struggle for freedom during the Apartheid era in South
Africa. Conversely, the Nigeria labour Congress (NLC) is the only trade union
federation in Nigeria with forty-two affiliates. Their political alliance is with the
have the Labour Party. The study examines and compares the two trade
union federations' administrative and leadership styles. Also, economic,
political and social involvements of the unions are examined and members'
perceptions with regards to these two union federations promote the interest
of their members are compared.
Quantitatively designed close-ended questionnaires were distributed to
members of (COSATU) and NLC affiliates. The members were drawn from
South Africa Municipality Workers Union (SAMWU), South Africa Democratic
Teachers Union (SADTU), Nigeria Union of local Government Employees
(NULGE) and Nigeria Union of Teachers (NUT). Various questions were
asked about the trade unions federation's performances regarding some
union-specific areas. Participants were required to grade the unions'
performance based on their opinions with regard to assessment of their
functions. This study also, discusses the unions' performances in the past,
and relates it with their present activities, as well as areas, which union
members hope to improve. Results from the questionnaire were coded,
cleaned and cross-tabulated by using SPSS. A chi-square test of association
was used to determine significant levels of association. Levels of significant
differences were determined at p≥ 0.05. The overall result shows that workers
still believe in trade unions activities and representation.
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South Africa within SADC : hegemon or partner?Molefi, Tebogo Shadrack January 2003 (has links)
This study attempts to make a contribution to the debate on the role of South Africa within Southern African Development Community. An attempt is made to analyse this role within the context of regional integration debate. This role has been conceptualised within the dichotomies of hegemon versus partner. The study argues that South Africa is a hegemon in the region of SADC, and that given its overarching economic dominance and it has the potential of establishing its hegemony in the region. It maintains that there are several factors, which could facilitate South Africa's hegemonic dominance such as in military, technology and manufacturing sector. It concludes by arguing that given the changing geopolitical factors both within the region and the globe impedes South Africa from firmly expressing this hegemonic dominance. Furthermore, South Africa's pioneering role in the struggle to change the status quo globally in favour of the Southern states is another crucial factor, which imposes limitations on its hegemonic intentions regionally.
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Rural underdevelopment in the former Ciskei with specific reference to Glenmore VillageMalila, Brett January 2000 (has links)
This thesis examines development changes that took place in Glenmore after 1994. To examine such change one needs to have a concise historical understanding of the situation in Glenmore before democracy. The aim of the work is to critique development at a local, rural level, pinpointing the major changes, if any, that came with the incorporation of the former homeland of Ciskei (and thus Glenmore village) with South Africa. These people were forcibly resettled in 1979 for political and economic reasons. Their situation then was one of dire poverty; it is argued here that even with democracy, their history of underdevelopment has continued. The reason for this continued underdevelopment is the structure of the former reserves. The overall political context has changed in South Africa but the most important aspect with regard to the development of the homelands: land, has not. At the central level, the government has churned out a wide variety of development policies, which due to the prevailing political and economic context of the times are fraught with inconsistencies. The example used here to show some of these inconsistencies is the 1997 White Paper on Land Reform. This confusion at the central level with regard to the perceived future of South Africa has managed to adversely affect the rural areas and their development. There very well might be policies in abundance to improve the life-world of the rural poor, but there are inconsistencies between this policy and actual practice. With regard to Glenmore the confusion in the present government’s central development policy is arguably the main reason for the underdevelopment of the village. The inconsistencies in policy such as the 1997 White Paper on Land Reform, have meant that the structure of the reserves has not changed. Vital issues such as land tenure and ownership have not been dealt with. The study thus shows that unless the structure of the homeland system which is predominantly based on issues of land, is changed, genuine social and economic development will not take place in areas like Glenmore.
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Formulating the African National Congress' foreign investment policy in the transition to a post-apartheid South Africa: problems, pressures and constraintsCarim, Xavier January 1995 (has links)
This study examines the wide-ranging and critical factors which have impacted on the African National Congress' (ANC) emerging foreign investment policy. It identifies and analyses the matrix of political and socio-economic factors which have combined at global and national levels to shape ANC policy perspectives towards foreign direct investment (FDI). In so doing, the study adopts an eclectic theoretical and methodological approach. It draws on various theoretical traditions to propose a framework that is heuristic and contingent, rather than axiomatic. With regard to foreign investment, in particular, it recommends a theoretical pluralism emphasising 'engagement' through praxis and sound political (state) action. The study argues that the ANC has reconsidered many of its basic assumptions on the nature of the post-apartheid economy and discusses the reasons for those shifts. The reasons include, in particular, global political and economic trends and the balance of forces in South Africa. These have combined to ensure the ANC's broad acceptance of an 'open-door policy' towards FDI so long as it occurs on terms not inconsistent with national objectives. The emerging policy sees the state playing an active role in encouraging and guiding FDI to specific areas and sectors supportive of broad-based development. Foreign investors will be encouraged to form joint ventures with emerging black businesses and agree to foster training, skills development and affirmative action. Harnessing the benefits of FDI will be important for the success of wider strategies designed to place the economy on a firmer, more sustainable growth path.
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Technical skills for technoeconomic developmentRenecke, Sean Godfrey 28 August 2012 (has links)
M.Ing. / The low level of living standard of South Africa's black population is a characteristic of its history. The economic growth and development of any country rely on its factors of production. The main factor of production that can not be neglected is its labour force. The labour force of South Africa is plagued by its history, where the strategy of the past government of that era was to ensure that the black population remains uneducated. South Africa has however moved beyond its past and is looking into the future where its people can live in harmony. The majority of the population fall between the ages of 15-35 classified as youth. Unfortunately the highest unemployment rate occurs amongst the black youth of South Africa. The challenge South Africa faces is to alleviate poverty and the high rate of unemployment. The focus is to boost the work force by changing the skills profile of the people, which is currently enforced by the government through the Skills Development Act. The study undertaken indicated that to achieve a better life for all a paradigm shift in the educational system of the country must be initiated. A much needed technical skills development is required. However the long term remedy could be to ensure that the schools provide quality learners who will be able to be utilised in the work place. Another important factor of production is technology innovation, the only set-back is that there is a small community of engineers in the country and the enrolment figures for this field of study are not promising. One of the root causes of this is the low percentage of mathematics and physical science learners completing school. As a result there are a low percentage of learners moving into a technical field of study especially engineering. One of ways to unlock South Africa's economic growth is an investment in its people and engineers are the most suitable custodians. The engineer can drive technology which is one of the portals to techno-economic growth. While humanity shares one planet, it is the planet on which there are two worlds, the world of the rich and the world of the poor. Raanan Weitz, 1986. We cannot rebuild our society at the expense and standard of living of ordinary men and women. We cannot develop at the expense of social justice. We cannot compete without a floor of basic human standards. Nelson Mandela The school in many underdeveloped countries is a reflection and a fruit of the surrounding underdevelopment, from which arises its deficiency, its quantitative and qualitative poverty. But little by little, and there lies the really serious risk, the school in these underdeveloped countries risks becoming in turn a factor of underdevelopment. Joseph Kizerbo, former Minister of Education, Burkino Faso
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The yield curve as a forecasting tool : does the yield spread predict recessions in South Africa?Khomo, Melvin Muzi January 2006 (has links)
This paper examines the ability of the yield curve to predict recessions in South Africa, and compares its predictive power with other commonly used variables that include the growth rate in real money supply, changes in stock prices and the index of leading economic indicators. The study also makes an attempt to find out if monetary policy explains the yield spread's predictive power with regards to future economic activity. Regarding methodology, the standard probit model proposed by Estrella and Mishkin (1996) that directly estimates the probability of the economy going into recession is used. Results from this model are compared with a modified probit model suggested by Dueker (1997) that includes a lagged dependent variable. Results presented in the paper provide further evidence that the yield curve, as represented by the yield spread between 3-month and IO-year government paper, can be used to estimate the likelihood of recessions in South Africa. The yield spread can produce recession forecasts up to 18 months, although it's best predictive power is seen at two quarters. Results from the standard probit model and the modified pro bit model with a lagged dependent variable are somewhat similar, although the latter model improves forecasts at shorter horizons up to 3 months. Compared with other indicators, real M3 growth is a noisy indicator and does not provide much information about future recessions, whilst movements in the All-Share index can provide information for up to 12 months but does not do better than the yield curve. The index of leading economic indicators outperforms the yield spread in the short run up to 4 months but the spread performs better at longer horizons. Based on the results from the study, it appears that changes in monetary policy explain the yield spread's predictive power. This is because the yield spread loses its explanatory power when combined with a variable representing the monetary policy stance of the central bank.
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The term structure of interest rates and economic activity in South AfricaShelile, Teboho January 2007 (has links)
Many research papers have documented the positive relationship between the slope of the yield curve and future real economic activity in different countries and different time periods. One explanation of this link is based on monetary policy. The forecasting ability of the term spread on economic growth is based on the fact that interest rates reflect the expectations of investors about the future economic situation when deciding about their plans for consumption and investment. This thesis examined the predictive ability of the term structure of interest rates on economic activity, and the effects of different monetary policy regimes on the predictive ability of the term spread. The South African experience offers a unique opportunity to examine this issue, as the country has experienced numerous monetary policy frameworks since the 1970s. The study employed the Generalised Method Moments technique, since it is considered to be more efficient than Ordinary Least Squares. Results presented in this thesis established that the term structure successfully predicted real economic activity during the entire research period with the exception of the last sub-period (2000-2004) when using the multivariate model. In the periods of financial market liberalisation and interest rates deregulation the term structure was found to be a better predictor of economic activity in South Africa. These findings emphasise the importance of considering the prevailing economic environment in testing the term structure theory.
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A critical evaluation of the preferential procurement strategy and enterprise development strategy of a major motor manufacturer in the Eastern CapeMakapela, Nobuntu Unathi B January 2005 (has links)
This research is born out of recognition of the challenges Black Economic Empowerment (BEE) in the private sector faces in South Africa, with preferential procurement being one of the components of South Africa's Broad Based Black Economic Empowerment Strategy. Over the past years, South Africa has witnessed the birth of a new economy, one that allows for investment in its people, makes provision for sustainable growth through skills transfer and development, and ensures economic empowerment. The focus of this research is the Preferential Procurement strategy implemented at DaimlerChrysler South Africa (DCSA) as part of its overall Black Economic Empowerment strategy, the perceptions and expectations of how the current BEE preferential procurement strategy should work versus the perceived performance of how it is working. An official definition of Black Economic Empowerment is presented in the study, followed by barriers to growth of BEE suppliers. The aim of defining Black Economic Empowerment is to provide a good reference point against which an organization like DaimlerChrysler can assess the implementation of its preferential procurement programmes. Having discussed the above, there will be a reflection on government scorecard and a brief discussion of the two charters namely, mining and financial services charter. The study also presents the following requirements for a successful BEE corporate strategy: Strategic intent; External Balanced Scorecard; Financial Assistance; Skills development; Communication. A research methodology for conducting this study and data analysis is presented, followed by limitations of the study and recommendations for further research. It is expected that the knowledge gained from this study will help to I. Demonstrate the need to change perceptions and behaviour regarding Black Economic Empowerment. 2. Assist procurement officials to include BEE objectives into their procurement strategy. 3. Identify policy implications and assist in improving DCSA's Black Economic Empowerment Procurement strategy.
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