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The contribution of records management towards an organisation's competitive performance12 January 2009 (has links)
D. Litt. et Phil. / The purpose of this study was to determine the extent to which the information user’s behaviour and proper records management contribute to the performance of an organisation to ensure competitive survival. The purpose of records management in an organisation, the records life cycle in an organisation from the creator to the end-user and electronic records management were thoroughly explored. A survey was conducted to investigate the current position of the records management function at South African National Parks (SANParks) as well as the manner in which records as information sources are used by end-users (employees). Based on the survey results, it was discovered that SANParks as an organisation does not practice sound records management as preached by Section 13 of the National Archives and Records Service of South Africa Act (No. 43 of 1996 as amended). There is no consistency with regard to filing methods and the manner in which records are destroyed or deleted tells that there is no officially appointed records manager at SANParks. Even though information is considered the most vital resource for the future survival of SANParks, records as the main source of information are neglected and managed voluntarily by end-users themselves. There are no control measures for ensuring care and safe custody of records. An e-mail policy, filing procedure manual and disaster recovery plan do not exist. End-users are seen managing records on their own and there is no policy or guideline to ensure proper measurement and effective control of records. The lack of records management at SANParks indirectly affects the information user behaviour of employees to achieve competitive performance. The current means of communication dictates the manner in which records are managed. Since electronic means of communication are used most often, records management at SANParks is drastically shifting from manual to electronic. Recommendations for records management procedures within the context of empirical survey findings, the statutory framework and international standards are made. In conclusion, it is recommended that the records management function should form part of performance appraisal evaluation and that all members of staff should be evaluated in terms of their record-keeping skills.
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Factors determining the interpretive effectiveness of ecotour guides in South African national parks : an environmental interpretation modelBoemah, Duduzile Lorraine 13 October 2011 (has links)
It is generally accepted that interpretation plays a significant role in tourism. It can help to enrich visitors’ experience and their cultural and environmental knowledge so that empathy towards conservation, heritage and culture can develop. However, there is a concern that much of the interpretation practised by the tourism industry is of poor quality. Its significance in ecotourism, cultural tourism, wildlife tourism, heritage and adventure tourism, and the concern about its quality gives rise to the need to examine how effective guides are in its delivery, what makes guides effective or ineffective and what continuing education and training they require for effective interpretive delivery. It is against this background that this study was done in order to investigate the interpretive effectiveness of tour guides in South African national parks. The overall purpose of the study was to design a model for effective interpretation for tour guides operating in South African national parks. To accomplish this, an in-depth literature review was done, followed by an empirical investigation. From the literature, the concept of environmental and cultural interpretation was analysed and the constructs that form the theoretical framework for measuring interpretation identified. A conceptual model was formulated that indicates that the effectiveness of tour guides is related to park policies; knowledge and appropriate application of interpretive delivery techniques; management support, evaluation and tourists’ feedback. A mixed method research design was employed, utilizing both qualitative and quantitative methods. In-depth interviews were conducted with nominated officials in the parks to solicit their views on what they perceive as critical issues in the delivery of effective interpretation. Tour guides were surveyed to determine their perceptions of problems with interpretive delivery techniques and their continuing education and training needs in regard to interpretive delivery techniques. Tourists were surveyed to determine their perceptions about their general satisfaction as attributed to interpretation, and the extent to which tour guides applied the interpretive delivery techniques during interpretation. Purposive sampling and convenience sampling techniques were used in this study. Data analysis on the qualitative interviews was done by summarising the content and categorising the statements made by the officials from certain which conclusions could be drawn. These interviews generated certain constructs and variables which were included in the survey instrument. Critical factors for effective interpretation, according to officials, were identified. These included communication skills, continuing education and training, knowledge of the area and a passion for the task. Quantitative data was analysed by ranking those factors which proved to be most problematic in effective interpretive delivery, the most important of which is addressing tourists by their names, using the five senses to enhance the experience, gaining the attention of the tourists, encouraging participation of tourists and presenting the content in a simple manner. Tour guides generally did not rate delivery techniques as being “serious” problems. It was taken into account that tour guides may be reluctant to state the level of a perceived problem in applying effective delivery techniques and to overcome this limitation, questions relating to the need for training in the same delivery techniques were included in the questionnaire. The results indicated a higher level of the need for training than the level of the perceived problem. Tourists were generally satisfied with the tour guides’ interpretation although only a few were not satisfied with the interpretation of tour guides. However, to ensure sustainability, there is a need for continuing education and training in interpretive delivery techniques and interpretive content for tour guides. This study makes a valuable contribution in regard to tourism, in both the academic and the professional (interpretive guiding) spheres. It provides clear guidelines for national parks to improve the quality of the visitor’s experience and should contribute to the achievement of the goals of sustainability. It provides information that will assist officials in the national parks and those who provide professional development training for guides to better understand guides’ need for further training skills in interpretation in South Africa, an issue which has not been adequately researched in this country. The study produced a model that could enhance interpretive delivery techniques of tour guides in South African national parks. / Thesis (PhD)--University of Pretoria, 2011. / Tourism Management / unrestricted
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Tourists' perceptions of tourism impacts on the environment : the case of South African National Parks / L. du PlessisDu Plessis, Liezel January 2010 (has links)
Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.
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Tourists' perceptions of tourism impacts on the environment : the case of South African National Parks / L. du PlessisDu Plessis, Liezel January 2010 (has links)
Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2010.
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Statistical analyses of artificial waterpoints : their effect on the herbaceous and woody structure composition within the Kruger National Park /Goodall, Victoria Lucy. January 2006 (has links)
Thesis (M.Sc. (Statistics)) - Rhodes University, 2007. / A thesis submitted in partial fulfilment of the requirements for the degree of Master of Science.
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Statistical analyses of artificial waterpoints: their effect on the herbaceous and woody structure composition within the Kruger National ParkGoodall, Victoria Lucy January 2007 (has links)
The objective of this project is to link the statistical theory used in the ecological sciences with an actual project that was developed for the South African National Parks Scientific Services. It investigates the changes that have occurred in the herbaceous and woody structure due to the closure of artificial waterpoints; including the impacts that elephants and other herbivores have on the vegetation of the Kruger National Park. This project was designed in conjunction with South African National Parks (SANP) Scientific Services and it is a registered project with this department. The results of this project will be submitted to Scientific Services in accordance with the terms and conditions of a SANP research project. A major concern within the KNP is the declining numbers of rare antelope and numerous projects have been developed to investigate possible ways of halting this decline and thus protecting the heterogeneity of the Kruger National Park. Three different datasets were investigated, covering three aspects of vegetation structure and composition within the KNP. The first investigated the changes that have occurred since the N'washitsumbe enclosure in the Far Northern KNP was fenced off from the rest of the park. The results show that over the 40 years since the enclosure was built, changes have occurred which have resulted in a significant difference in the abundance of Increaser 2 and Decreaser grass species between the inside and the outside of the enclosure. Increaser 2 and Decreaser categories are the result of a grass species classification depending on whether the species thrives or is depressed by heavy grazing. The difference in grass species composition and structure between the inside and the outside of the enclosure indicates that the grazing animals within the KNP have influenced the grass composition in a way that favours the dominant animals. This has resulted in a declining roan antelope population - one of the species that is considered as a 'rare antelope'. Many artificial waterpoints (boreholes and dams) have also been closed throughout the KNP in the hope of resulting in a change in vegetation structure and composition in favour of the roan. Veld condition assessment data for 87 boreholes throughout the Park was analyzed to determine whether the veld in the vicinity is beginning to change towards a more Decreaser dominated sward which would favour the roan. The results were analyzed for the different regions of the Park; and they indicate that changes are becoming evident; however, the results are not particularly conclusive, yet. The majority of the boreholes were closed between 1994 and 1998 which means that not a lot of data were available to be analyzed. A similar study conducted in another 10 years time might reveal more meaningful results. However the results are moving in the direction hoped for by the management of the KNP. The results show that the grass composition has a higher proportion of Decreaser grasses since the closure of the waterpoints, and the grass biomass around these areas has also improved. The results were analyzed on an individual basis; and then on a regional basis as the minimal data meant that the individual analyses did not provide any significant results. A third study was then done on the impact that the rapidly increasing elephant population on the vegetation within the Riparian zone along three rivers in the Far Northern region of the KNP. The riparian zone is an important part of the landscape, in terms of providing food for many animals as well as shade. The elephant population has increased substantially since the termination of the culling program and this means that the feeding requirements of the population has increased which could result in severe damage upon the vegetation, as elephants can be very destructive feeders. The results show surprising differences between the three years of data that were analyzed; however the results indicate that the elephants are targeting specific height ranges of trees when feeding; however they do not seem to consistently target specific tree species. This is positive for the diversity of the Riparian zone as this region is very important both ecologically and aesthetically for the tourists who visit the Park.
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A critical analysis of the socioeconomic impact assessments of the Addo Elephant National ParkRose, Matthew Calvin January 2011 (has links)
Impact assessment is a requirement for development in many countries across the globe, seeking to inform the decision-maker as to the environmental, social and economic impact of an ongoing or proposed project. Socioeconomic impact assessment (SEIA) is a means of informing decision-makers as to the socioeconomic effects a project could have, or is having, thus contributing to informing adaptive management practices. However, the tendency of socioeconomic impact assessment to highly quantitative economic methods of analysis raises the question of whether the desired results are achieved by the process. The purpose of the research was to determine whether highly quantitative forms of economic analysis are suitable for measurement of impacts in a social context where distributive as well as net impact is important; to critically analyze the method utilized in achieving highly quantitative economic impact assessment results; and lastly to draw conclusions and make recommendations regarding the efficacy of monitoring processes used to inform adaptive management practices. The research was conducted by means of a case study focusing on three SEIAs carried out on the same entity, namely the Addo Elephant National Park. Managed by South African National Parks (SANP), it began expanding its borders in the early 2000s. Funded by the World Bank, SANP was required to carry out a comprehensive Strategic Environmental Assessment (SEA) in 2003 to ensure the expansion did not have negative environmental, social and economic repercussions, and where such consequences were unavoidable, to ensure that mitigation and management thereof was informed by useful monitoring exercises. Given the need for resettlement and issues of economic distributive concern raised in the 2003 SEA, the three socioeconomic impact assessments conducted from 2005 – 2010 as part of the ongoing monitoring exercises formed an ideal framework for answering the primary research questions. The findings indicate that despite consistent terms of reference, different assessors interpret mandates from the commissioning body in different ways, leading to varied applications of the same theory, some methodologically better than others. Economic multiplier analysis was found to be inadequate as a measure of the distributive effects of economic impact. Moreover, a lack of consistency, accountability and transparency in the monitoring process led to three sets of results that were incomparable over time and thus inadequate as a means to inform adaptive management practices. Asymmetries of and between power and expertise in the commissioning body and the assessors led to breakdowns of the assessment process in terms of accountability and integrity and resulted in a failure to properly define the scope of the study and measure the relevant indicators. The following recommendations were made: that the economic multiplier method be complemented by additional methods of analysis when utilized in disparate social contexts where distribution of economic benefit is important; that monitoring practices be systematized at an early stage of the process to ensure comparable results useful in informing ongoing management practices; and that what an assessment measures and how it measures it be clarified with reference to an objective source. Finally, the number of factors for consideration in any impact assessment means that measurement of the full picture suffers resource constraints, emphasizing the need for impact assessment oversight to recognize the deficiencies of the process whilst still acknowledging that ‘some number is better than no number’.
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A needs analysis of adventure activities in South African National Parks / Zacharias Johannes BoschBosch, Zacharias Johannes January 2015 (has links)
Adventure tourism is currently regarded as one of the fastest growing forms of nature-based tourism within the alternative tourism industry. Historically, adventure was only considered a by-product on journeys of discovery and exploration as travellers sought new land, wealth and knowledge. As the uncertainty surrounding travel diminished and more people began to travel further in search of new and exciting pursuits, the term adventure tourism began to take shape. Those who travelled further to remote and exotic nature-based settings to participate in unique and adventurous activities become known as adventure tourists. These travellers may be thought of as being the first adventure tourists, although modern-day adventure tourism has its origins in numerous historic themes in travel and ways of thinking, including those of explorers and adventurers, pilgrims, travel writer adventurers, merchants and traders, trekking, Outward Bound and World War periods. Although being a much debated topic amongst scholars, adventure tourism is described as travel to a remote, exotic or nature-based destination with the purpose of participating in adventure activities. Adventure activities are usually associated with risk, challenge and danger and are pursued for their ability to provide the participant with unknown outcomes, constricting emotions, educational opportunities, and novel, thrilling, stimulating, exciting and adrenaline rush experiences. Adventure activities also differ in respect of their requirements to competently overcome different levels of challenge. Challenges posed by adventure activities can range from the routine to the extreme and are therefore divided into two categories, namely soft and hard adventure activities. Soft adventure activities require little to no previous experience or skills as they only contain perceived levels of risk, whereas hard adventure activities are regarded as highly challenging activities that require great mental and physical effort to perform.
The bulk of the adventure tourism market consists of soft adventure tourists. This is also true of the visitors who participate in adventure activities in national parks, as most adventure offerings in the parks consist of soft adventure activities, such as safaris, game drives, camping, and trail walking, to name but a few. A great number of these adventure activities are centred on family groups and more mature audiences, as they make up the majority of the market of visitors visiting South African National Parks. In other words, from the over 80% of funding that is self-generated by South African National Parks, these markets are considered primary contributors to park income. Unfortunately, it was estimated that by 2022 operational cost would have exceeded tourism profits due to the constant increase in conservation costs and land management costs. A feasible solution to this problem was identified; connecting a broader South African society with national parks to help support and protect the natural heritage of the parks. This included the development of new adventure activities for current and potentially new markets that will respond to both the adventure and wilderness lore of national parks. Therefore, the primary objective of this study was to determine tourist needs for adventure activities in South African National Parks.
A literature analysis of adventure tourism and adventure tourism product development, which provided the background for the empirical study, was conducted. A quantitative research approach was followed by means of an electronic questionnaire that was posted on the SANParks web site under the sub-link 'Media & News', allowing for convenience sampling. Respondents had access to the questionnaire during the months of April and May 2014, from which 387 usable questionnaires were obtained. Data was analysed using descriptive and exploratory statistics for arriving at the empirical results. The socio-demographic profile of the majority of respondents who completed the questionnaire was found to be as follows: almost an equal number of females (51%) and males (49%) spoke English as a home language, married, obtained some kind of diploma or degree, averaged an age of 49 years, and resided in Gauteng or the Western Cape. Thirty-four percent (34%) of respondents included children in their travel party of which the majority were between the ages of nineteen to twenty-five years. It was also identified that respondents visited national parks an average of 8.54 times over a five-year period and stayed an average of two to seven nights, while most respondents were owners of a Wild Card. Most respondents indicated that they participated in adventure activities but felt that current adventure activities in national parks were sufficient. Respondents were also willing to pay for adventure activities in national parks, ranging from R101-R300 for an activity per person.
Respondents were offered the opportunity to identify the level of importance between a list of soft and hard adventure activities for national parks, as well as motives for participating in adventure activities. Three factor analyses were conducted on these lists from which eight factors were identified for the soft adventure activities (water-based, interpretive, wildlife interaction, heritage, consumptive, trail/trekking, self-executing and team-based), three factors for the hard adventure activities (adrenaline rush, wilderness training and survival courses, and adventure sports) and two factors for adventure participation motives (internal and external motives). The most important soft adventure factor with the highest mean value was interpretive (safari/game viewing, night drives, bird watching, stargazing, guided walks and hot air ballooning), with self-executing (guided and unguided 4x4 trails and campsite camping) in second place, heritage (archaeological tours, historical tours, geographical tours and botanical tours) in third place and trail/trekking (backpacking, cycling routes, hiking and horseback safaris) in fourth place. Self-executing was also considered the only factor that had a positive small effect correlation with visits over the past five years, meaning that if visitor visits increase so does the importance of self-executing activities. Wilderness training and survival courses (field-guide training, wilderness camping, survival and wilderness training, and survival games) were considered as the most important hard adventure factor. Regarding adventure participation motives, respondents considered external motives, such as getting in touch with nature, spending time with family and friends, educational reasons, escaping routine and exploring a new destination, to be the most important reasons for participating in adventure activities. The profile of visitors who were most likely to participate in adventure activities was below the age of forty years and not a Wild Card member. It was also identified that males generally had a higher preference rate for adventure activities, including respondents that were either single or living together. In conclusion, this study found that there is a need for a variety of adventure activities in national parks and visitors are motivated by the social and environmental aspects of adventure activities, rather than by the performance thereof. The results in this study can assist South African National Parks in the development of appropriate adventure activities as a strategy to combat future increases in operational costs. / MA (Tourism Management), North-West University, Potchefstroom Campus, 2015
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A needs analysis of adventure activities in South African National Parks / Zacharias Johannes BoschBosch, Zacharias Johannes January 2015 (has links)
Adventure tourism is currently regarded as one of the fastest growing forms of nature-based tourism within the alternative tourism industry. Historically, adventure was only considered a by-product on journeys of discovery and exploration as travellers sought new land, wealth and knowledge. As the uncertainty surrounding travel diminished and more people began to travel further in search of new and exciting pursuits, the term adventure tourism began to take shape. Those who travelled further to remote and exotic nature-based settings to participate in unique and adventurous activities become known as adventure tourists. These travellers may be thought of as being the first adventure tourists, although modern-day adventure tourism has its origins in numerous historic themes in travel and ways of thinking, including those of explorers and adventurers, pilgrims, travel writer adventurers, merchants and traders, trekking, Outward Bound and World War periods. Although being a much debated topic amongst scholars, adventure tourism is described as travel to a remote, exotic or nature-based destination with the purpose of participating in adventure activities. Adventure activities are usually associated with risk, challenge and danger and are pursued for their ability to provide the participant with unknown outcomes, constricting emotions, educational opportunities, and novel, thrilling, stimulating, exciting and adrenaline rush experiences. Adventure activities also differ in respect of their requirements to competently overcome different levels of challenge. Challenges posed by adventure activities can range from the routine to the extreme and are therefore divided into two categories, namely soft and hard adventure activities. Soft adventure activities require little to no previous experience or skills as they only contain perceived levels of risk, whereas hard adventure activities are regarded as highly challenging activities that require great mental and physical effort to perform.
The bulk of the adventure tourism market consists of soft adventure tourists. This is also true of the visitors who participate in adventure activities in national parks, as most adventure offerings in the parks consist of soft adventure activities, such as safaris, game drives, camping, and trail walking, to name but a few. A great number of these adventure activities are centred on family groups and more mature audiences, as they make up the majority of the market of visitors visiting South African National Parks. In other words, from the over 80% of funding that is self-generated by South African National Parks, these markets are considered primary contributors to park income. Unfortunately, it was estimated that by 2022 operational cost would have exceeded tourism profits due to the constant increase in conservation costs and land management costs. A feasible solution to this problem was identified; connecting a broader South African society with national parks to help support and protect the natural heritage of the parks. This included the development of new adventure activities for current and potentially new markets that will respond to both the adventure and wilderness lore of national parks. Therefore, the primary objective of this study was to determine tourist needs for adventure activities in South African National Parks.
A literature analysis of adventure tourism and adventure tourism product development, which provided the background for the empirical study, was conducted. A quantitative research approach was followed by means of an electronic questionnaire that was posted on the SANParks web site under the sub-link 'Media & News', allowing for convenience sampling. Respondents had access to the questionnaire during the months of April and May 2014, from which 387 usable questionnaires were obtained. Data was analysed using descriptive and exploratory statistics for arriving at the empirical results. The socio-demographic profile of the majority of respondents who completed the questionnaire was found to be as follows: almost an equal number of females (51%) and males (49%) spoke English as a home language, married, obtained some kind of diploma or degree, averaged an age of 49 years, and resided in Gauteng or the Western Cape. Thirty-four percent (34%) of respondents included children in their travel party of which the majority were between the ages of nineteen to twenty-five years. It was also identified that respondents visited national parks an average of 8.54 times over a five-year period and stayed an average of two to seven nights, while most respondents were owners of a Wild Card. Most respondents indicated that they participated in adventure activities but felt that current adventure activities in national parks were sufficient. Respondents were also willing to pay for adventure activities in national parks, ranging from R101-R300 for an activity per person.
Respondents were offered the opportunity to identify the level of importance between a list of soft and hard adventure activities for national parks, as well as motives for participating in adventure activities. Three factor analyses were conducted on these lists from which eight factors were identified for the soft adventure activities (water-based, interpretive, wildlife interaction, heritage, consumptive, trail/trekking, self-executing and team-based), three factors for the hard adventure activities (adrenaline rush, wilderness training and survival courses, and adventure sports) and two factors for adventure participation motives (internal and external motives). The most important soft adventure factor with the highest mean value was interpretive (safari/game viewing, night drives, bird watching, stargazing, guided walks and hot air ballooning), with self-executing (guided and unguided 4x4 trails and campsite camping) in second place, heritage (archaeological tours, historical tours, geographical tours and botanical tours) in third place and trail/trekking (backpacking, cycling routes, hiking and horseback safaris) in fourth place. Self-executing was also considered the only factor that had a positive small effect correlation with visits over the past five years, meaning that if visitor visits increase so does the importance of self-executing activities. Wilderness training and survival courses (field-guide training, wilderness camping, survival and wilderness training, and survival games) were considered as the most important hard adventure factor. Regarding adventure participation motives, respondents considered external motives, such as getting in touch with nature, spending time with family and friends, educational reasons, escaping routine and exploring a new destination, to be the most important reasons for participating in adventure activities. The profile of visitors who were most likely to participate in adventure activities was below the age of forty years and not a Wild Card member. It was also identified that males generally had a higher preference rate for adventure activities, including respondents that were either single or living together. In conclusion, this study found that there is a need for a variety of adventure activities in national parks and visitors are motivated by the social and environmental aspects of adventure activities, rather than by the performance thereof. The results in this study can assist South African National Parks in the development of appropriate adventure activities as a strategy to combat future increases in operational costs. / MA (Tourism Management), North-West University, Potchefstroom Campus, 2015
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The influence of the 2008/2009 economic recession on travel behaviour of visitors to the Kruger National Park / Marco ScholtzScholtz, Marco January 2010 (has links)
During the recession period of 2008/2009, global tourism declined by 8%. This was also
evident is South Africa with the domestic travel market shrinking by 8% as well. However,
this did not apply to the Kruger National Park (KNP) which experienced a sustained
Accommodation Unit Occupancy growth of 1.6% during the same period. Visitors to the KNP
thus see it as an attractive holiday destination irrespective of tough economic conditions
characterised by less disposable income. To sustain this growth, it is important to be aware
of the reasons visitors still visit the KNP during a recession.
The aim of this study was to determine the reasons why visitors still travelled to the KNP
during the 2008/2009 recession. This can be done by analysing the visitors’ behaviour and
the motivational factors (internal feelings of the visitors) and determinants of the demand
(income and exchange rates for instance) that influenced visitors’ choice to visit the KNP. To
achieve this aim, a survey was conducted at the KNP between 15 and 20 December 2009
(high season). A total of 355 questionnaires were completed, after which a number of
analyses were done to determine the effects of the recession on travel behaviour. For the
purpose of this study, two articles were written.
Article 1 is titled: “Motivations of visitors to the Kruger National Park during the 2008/2009
recession period”. The aim of this article was to determine the motivations of visitors to the
KNP during the recession. A factor analysis on the motivations to visit the park was
conducted, of which the following factors obtained the highest mean values: Escape, Wildlife
experience and Family benefits. Push factors to the KNP were important to such an extent
that visitors regarded visiting the park as a primary need or lifestyle. The results furthermore
showed that visitors might have adapted their spending behaviour at the park to still afford to
visit the park during the recession. This article provides a better understanding of visitors’
feelings towards the KNP, especially amidst recessions which, in turn, will improve niche
marketing and a competitive advantage.
Article 2 is titled: “Factors that influenced demand to the Kruger National Park during the
2008/2009 economic recession”. The aim of this article was to identify the determinants that
influence the demand for visits to the KNP. Due to the homogeneous nature of the park’s
market, the results of the stepwise logistic regression analysis revealed a few socio-demographic and behavioural determinants that influenced visitors’ demand to the park. The
motives Escape and Souvenirs were the only two behavioural determinants while the
provinces Gauteng and Mpumalanga were the only socio-demographic determinants. These
two provinces are the two main markets for the KNP. Visitors indicated that visiting the KNP
is a great way of escaping their busy metropolitan areas, especially in the Gauteng province.
Mpumalanga residents have many tourism attractions in their province thus lowering the
chances that they will visit the KNP. The determinant Souvenirs indicates that visitors
adapted their spending at the park to still be able to afford visits. It was also found that
demand to visit the park was not greatly influenced by the recession, because visitors could
adapt their spending at the park.
This is the first time the determinants of demand to a national park during a recession period
have been conducted. The study indicated that visiting natural areas may have become a
primary need or part of a lifestyle, especially during the 2008/2009 recession period. This
article gives park management guidelines that will ensure the sustainability of the KNP
because this information now allows for well-planned, thorough marketing and management
of the park. In the case of KNP, which has a homogeneous market, the number of
determinants identified influencing demand for visiting the park is fewer than has been found
in other studies done on heterogeneous markets. This study therefore also makes a valuable
methodological contribution in relation to analysing demand of homogeneous and
heterogeneous markets. / Thesis (M.Com. (Tourism))--North-West University, Potchefstroom Campus, 2011.
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