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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Vitasoy: brand & packaging study for 125ML children line in the Guangzhou market.

January 2001 (has links)
by Lye, Eugene, Ma Chun Fu, Siu Pui Pui. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2001. / Includes bibliographical references (leaves 133-134). / Questionnaires in Chinese. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES & FIGURES --- p.vi / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I. --- INTRODUCTION --- p.1 / Emerging market --- p.1 / Issues --- p.2 / Chapter II. --- THE COMPANY --- p.4 / History --- p.4 / Management Structure --- p.5 / Board of Directors --- p.5 / Innovation & Growth --- p.8 / Diversification --- p.11 / Global Expansion --- p.12 / Organizational Structure --- p.14 / Products --- p.15 / Quality Control --- p.15 / Financial Information --- p.16 / Chapter III. --- SWOT ANALYSIS --- p.18 / Strengths --- p.18 / Weaknesses --- p.18 / Opportunities --- p.19 / Threats --- p.19 / Chapter IV. --- MARKETING STRATEGY IN THE PRC --- p.21 / Product Offering --- p.21 / Product Positioning --- p.22 / Packaging Strategy --- p.23 / Distribution Strategy --- p.23 / Pricing Strategy --- p.24 / Promotion Strategy --- p.24 / Chapter V. --- LITERATURE REVIEW --- p.26 / The Branding Revolution in China --- p.26 / Beverage Brand Study --- p.29 / Categories of Beverage Consumers --- p.31 / Intention of Brand Equity --- p.32 / Extension of Brand Equity --- p.33 / Summary of Findings --- p.34 / A Case Study of New Brand Launch --- p.35 / Chapter VI. --- MARKET OVERVIEW OF CHINA BEVERAGE MARKET --- p.39 / Market Size --- p.40 / Consumer Behaviors --- p.41 / The Dairy Product Market --- p.42 / Overview --- p.42 / The Customers --- p.43 / The Industry --- p.43 / The Juice Market --- p.44 / Overview --- p.44 / The Customers --- p.44 / The Industry --- p.45 / The Soybean Milk Market --- p.45 / Overview --- p.45 / The Customers --- p.46 / The Industry --- p.46 / Chapter VII. --- THE BEVERAGE MARKET IN GUANGZHOU --- p.48 / Yogurt Drink Market in Guangzhou --- p.48 / Product Usage and Packaging --- p.48 / Consumer Psychology --- p.48 / Competitive Information --- p.49 / Packaged Milk Market in Guangzhou --- p.50 / Product Usage --- p.50 / Consumer Psychology --- p.50 / Competitive Information: --- p.51 / Juice Market in Guangzhou --- p.51 / Product Usage and Packaging --- p.51 / Consumer Psychology --- p.52 / Competitive Information --- p.52 / Soybean Milk Market in Guangzhou --- p.53 / Product Usage and Package --- p.53 / Consumer Psychology --- p.53 / Competitive Information --- p.53 / Chapter VIII. --- METHODOLOGY --- p.54 / Research Objective --- p.54 / Research Methodology for Focus Group --- p.54 / Research Methodology for Survey --- p.55 / Limitations & Constraints --- p.57 / Chapter IX. --- FINDINGS AND ANALYSIS --- p.59 / Focus Group Research Findings & Analysis --- p.59 / Survey Findings & Analysis --- p.65 / Analysis of Brand Recognition --- p.67 / Analysis of Brand Extension & Association --- p.68 / Analysis of Attributes for Children Beverages --- p.70 / Analysis of Packaging Issues --- p.71 / Analysis of Toys Placement --- p.78 / Analysis of Taste Preference --- p.79 / Analysis of Brand Preference --- p.80 / Analysis of 19-25 year old Female Segment --- p.83 / Chapter X. --- RECOMMENDATIONS --- p.85 / Strengths --- p.85 / Weaknesses --- p.87 / Opportunities --- p.90 / Threats --- p.93 / APPENDIX --- p.98 / BIBLIOGRAPHY --- p.133
2

The optimisation of processing parameters for the laboratory scale production of soymilk.

Makhari, Ntuwiseni. January 2013 (has links)
M. Tech. Food Technology. / Aims to develop a standardised procedure for the production of soymilk that could be used to evaluate the food technological potential of the 30 different locally grown soybean cultivars. Such a procedure should have standardised soaking and cooking times and temperatures that could ensure the inactivation of lipoxygenase enzymes and other anti-nutritional factors that negatively affect the flavour or nutritional quality of the soymilk. A filtration technique would be needed to quantitatively and reproducibly separate the soymilk and okara fractions. The soymilk produced should have sensory properties that conform to the requirements of a soymilk that is acceptable to the consumer.

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