Made available in DSpace on 2016-04-26T18:12:56Z (GMT). No. of bitstreams: 1 Mariane Tojeira Cara Almeida.pdf: 5557837 bytes, checksum: fb622e5ef3c9e42dd0293e390a91de07 (MD5) Previous issue date: 2013-05-23 / Fundação de Amparo a Pesquisa do Estado de São Paulo / Since the beginning of the twentieth century, the teenagers use interpersonal communication resources mediated for sociability purposes, having as first mean the wire line telephone, which lasted until the end of the 1990 s. In the early 21th century, with the advent of social networking, the body invisibility of the wire line telephone was supplanted by extra-visibility of digital photos posted on personal pages. These are images worked in details in order to present spectacular bidimensionalized corporeality. This is the object of this research that aims to analyze, from a semiotic point of view, these images that, far from simple capture of the anatomic-physiologic body arise, present, in fact, the Ideal I emulated in media images. The selection of the corpus of pictures focused on images of teenagers, because these are subjects who experience a peculiar biological stage, at a time when the body undergoes changes of puberty, surrendering to image editing, either it in stage of pre-production, production, or post-production. The conceptual frameworks first by understanding youth passes while class invented in the 19th century, highlighting the main Latin American theorists that study on the subject and reinforce the relevance of the media to the juvenile temporal clippings from the early 1950. Regarding the photographic images, bring to light the texts of Vilem Flusser, Roland Barthes and Lucia Santaella. By handling bodily images highlighted by digital photo, Act was important to consider the Sigmund Freud´s concept of narcissism, Jacques Lacan's mirror stage and the selfconstitution of the subject by Michel Foucault. Supported in this theoretical framework, the research followed to the empirical application. It is based on a methodology composed by a quantitative survey examined statistically, followed by two qualitative analysis: the first discusses the content of sentences written by teens about the Act of editing images, and the second presents a set of photographs of users of social networks, studied by the bias of peircian semiotics. From this research it was concluded that when adolescent girls post their selfportraits in the network, they become despots about themselves, enabling and disabling the signs that they represent in order to receive the approval of friends by the comments and by acts of "enjoy". It proves that the spectacular corporeality is predominantly visual production of the objectified subject on disposed images, ready to meet the gaze of the other / Desde meados do século XX, as adolescentes utilizam os recursos da comunicação interpessoal mediada com fins de sociabilidade, tendo como primeiro meio o telefone fixo, que perdurou até o final dos anos 1990. No início do século XXI, com o advento das redes sociais, a invisibilidade corporal da telefonia fixa foi suplantada pela extra-visibilidade das fotografias digitais postadas em páginas pessoais. Trata-se de imagens detalhadamente trabalhadas para apresentarem uma corporeidade espetacular bidimensionalizada. Este se constitui no objeto de estudo desta pesquisa que tem por objetivo analisar, sob um ponto de vista semiótico, essas imagens que, longe de advir da simples captação do corpo anatomofisiológico, apresentam, na realidade, o Ideal de Eu emulado nas imagens midiáticas. A seleção do corpus de fotos voltou-se para as imagens de adolescentes, porque esses são sujeitos que vivenciam uma fase biológica peculiar, num momento em que o corpo passa por modificações próprias da puberdade, rendendo-se às interferências da edição de imagem, seja na fase de pré produção, produção ou pós produção. O arcabouço conceitual passa primeiramente pelo entendimento da juventude enquanto classe inventada no século XIX, destacando os principais teóricos latino-americanos que se debruçam sobre o tema e reforçam a relevância das mídias para os recortes temporais juvenis a partir da década de 1950. No que tange às imagens fotográficas, trazemos à luz os textos de Vilém Flusser, Roland Barthes e Lucia Santaella. Por tratarmos de imagens corporais evidenciadas pelo ato fotográfico digital, foi importante considerar o conceito de narcisismo, de Sigmund Freud, o estádio do espelho de Jacques Lacan e a autoconstituição do sujeito de Michel Foucault. Apoiados nesse referencial teórico, a pesquisa seguiu para a aplicação empírica. Esta se baseou em uma metodologia composta de um levantamento quantitativo analisado estatisticamente, seguido de duas análises qualitativas: a primeira aborda o conteúdo das frases escritas pelas adolescentes a respeito do ato de edição de imagens, a segunda apresenta um conjunto de fotografias de usuárias das redes sociais, estudadas pelo viés da semiótica peirciana. Concluiu-se disso que as adolescentes, ao postarem seus autorretratos na rede, tornam-se déspotas de si, habilitando e desabilitando sua própria representação com a finalidade de receberem a aprovação dos amigos nos comentários e nos atos de "curtir". Comprovou-se também que a corporeidade espetacular é predominantemente a produção visual de sujeitos objetificados em imagens alienadas, prontas para satisfazer o olhar do outro

Il processo di digitalizzazione sta influenzando il modo in cui l'arte viene veicolata, rendendone la sua fruizione più interattiva e dinamica e portando le istituzioni artistiche e culturali a riconoscere un’enorme importanza alle leve strategiche del mondo del marketing. In particolare, il primo paper mira a comprendere, attraverso il caso studio ‘Artvisor’ come le organizzazioni artistiche e culturali abbiano avviato un processo di disintermediazione attraverso dispositivi digitali riconoscendo un ruolo centrale alle nuove tecnologie nell’ambito della gestione artistica. L'obiettivo del secondo lavoro è esaminare le dimensioni di brand trustworthiness, perceived quality e visitor satisfaction considerate componenti chiave nella prospettiva dello studio del comportamento del visitatore in una logica esperienziale della visita museale. Con il terzo paper viene analizzato nello specifico il ruolo delle nuove tecnologie in relazione alla dimensione dell’engagement nell'era dei selfie, dei social media, dei dispositivi digitali e dei social network. / The digitalization process now occurring in many sectors has influenced the way that art is consumed and has contributed to making arts consumption more interactive and dynamic recognizing a huge importance to the role of marketing. The general purpose of the proposed research is to develop an understanding of how people engage with arts in the digital era through digital devices and social networks and how important it is to recognize a role to proper marketing strategies. In particular, the first paper aims to understand how arts organizations are starting to decouple their structures and to initiate a disintermediation processes through digital devices: the example of ‘Artvisor’ allows the author to examine how a gallery might face the digitalization process with the goal to identify sensitive areas within the online arts experience which arts administrators need to be conscious of as we enter a more dynamic era of art consumption. The object of the second paper is to examine the role of brand trustworthiness, perceived quality and visitor satisfaction as antecedents of consumer behavioural intentions in a museum context and developed a research framework to investigate the relationships among all the construct taken into consideration. The object of the third paper is to deal with the role of the new technologies in the arts management context to understand how people engage with art and culture in the era of selfies, social media, digital devices and social networks.

Chan, Sze Man. / Thesis (M.Phil.)--Chinese University of Hong Kong, 2010. / Includes bibliographical references (leaves 167-172). / Abstracts in English and Chinese. / Abstract --- p.I / List of Illustrations --- p.IV / Acknowledgements --- p.V / "Introduction ""Regarding the Pain of Others"": War as Spectacle today" --- p.1 / Chapter Chapter 1 --- "From ""We Bombed in New Haven"" to bombing our new ""haven"": Joseph Heller's War Play of Metatheatre against Spectators" --- p.27 / Chapter Chapter 2 --- "From ""Society of Spectacle"" to Society of Impotence: Tim O'Brien's War Novels of Affect against Spectator-readers" --- p.56 / Chapter Chapter 3 --- "The War Photographer as the exemplary Spectator in disguise: False ""Witness"" of the Photographic Eye" --- p.104 / Conclusion --- p.150 / Endnotes --- p.157 / Bibliography --- p.167

The Cold War can be considered the final grand narrative of modernity because of its deterministic influence on the making of knowledge in twentieth-century America. Likewise, Cold War events and the power of their individual narratives and images (their petits recits) created the needed condition for the advent of the age of spectacle. The Cold War existed in this state of contradiction: the final grand narrative and the first postmodern spectacle. Examples of the literature of the Cold War period, what I have labelled the literature of spectacle, serve to both elucidate the social conditions of the age of spectacle and their relationship to our media society. Spectacular fictions also provide a means of examining the postmodern concept of historiographic fictionalization. Don DeLillo's Libra' presents a Lee Harvey Oswald who manipulates the traces of his life to blur the image that he knows must enter the historical record. The Richard Nixon of Robert Coover's The Public Burning evolves to an intense consciousness of the contradictions of historiography that is realized only after he is brutally molested by Uncle Sam for the entire nation to witness, a rape that both strips Nixon of any remaining masculinity and thrusts him forward into America's Cold War history as the dark shadow of his future presidency looms throughout the novel. In The Book of Daniel, E.L. Doctorow's Daniel Isaacson attempts to counteract historiography (and the narrative of his infamous parents, the Rosenbergesque Paul and Rochelle) by writing his own story, telling his history as he feels it relates to the American experience of the Cold War. Daniel's self-history differs from Oswald's selfnarratization because Oswald's text is intentionally fabricated, while Daniel realizes that his narrative is a fabrication of the nation's history. Likewise, the characterization of Nixon differs from that of Oswald, though both are inspired by their actual historical counterparts. While the Nixon of the 1970s greatly shapes the Nixon of the novel, the historical Lee Harvey Oswald remains an enigma of America's recent past, perpetually residing in the margins of unknowability. From this space of marginalization, DeLillo's Oswald emerges. / Department of English

Esta pesquisa aborda as condições da produção do espaço urbano e sua imagem a partir da realização da Copa do Mundo de Futebol da Fédération Internationale de Football Association (FIFA) de 2014, e as contradições entre elas. Para tal, recorre, sobretudo, às bases teóricometodológicas advindas de Henri Lefebvre, Guy Debord e outros membros da Internacional Situacionista (IS), bem como a Karl Marx e Robert Kurz. As cidades sede da Copa de 2014, mais notadamente São Paulo, Rio de Janeiro e São Lourenço da Mata/Recife, constituem o espaço de análise para compreender as relações entre Estado e capital, bem como suas formas de efetivação no cotidiano e no espaço. Em busca de desvendar o papel do Estado na reprodução (crítica) do capitalismo, foram analisadas as leis federais voltadas para a Copa de 2014; a carta de crédito do Banco Nacional de Desenvolvimento Econômico e Social (BNDES) destinada à construção das arenas; o Regime de Diferenciado de Contratações Públicas (RDC); as Parcerias Público-Privadas; e os Certificados de Incentivo ao Desenvolvimento (CID) concedidos pela prefeitura de São Paulo. Os resultados e consequências desse processo efetivam-se na espacialidade urbana e em seu cotidiano por meio de estratégias como, por exemplo, FIFA Fan Fest,smart city,naming right,áreas de restrição comercial, crime por marketing de emboscada,ranking de cidadesmarcas, direitos de imagem e de marketing da FIFA. Diante disso irrompe a hipótese de que a produção do espaço espetaculariza-se, e a cidade torna-se cenário na medida em que sua imagem é produzida e comercializada autonomizada de seus conteúdos e contradições. Reduzida a cenário, a cidade vê-se diante de novos processos de fragmentação e segregação, o que possibilita avançar na compreensão de novos negócios com o urbano e sua paisagem. / This research approaches the conditions and contradictions between the production of urban space and its image, based on the FIFAs Football World Cup 2014 event. For this purpose, uses the theoretical and methodological bases arising from Henri Lefebvre, Guy Debord and other members of the Situationist International, as well as Karl Marx and Robert Kurz. The Cup host cities in 2014, especially Sao Paulo, Rio de Janeiro and São Lourenço da Mata/Recife, constitute the scope of analysis to understand the relations between state and capital as well as their ways of realization in daily life and space. Seeking to unravel the States role in the (critical) reproduction of capitalism, we have analyzed the Federal Laws aimed at the 2014 World Cup, the BNDESs line of credit granted for the construction of the World Cup stadiums; the Differentiated Contracting Regime; the Public-Private Partnerships; and the Development Incentive Certificates granted by São Paulos City Hall. The results and consequences of this process are materialized in urban spatiality and in daily life through strategies such as the FIFAs Fan Fests; smart city; naming right; areas of trade restraint; crime of ambush marketing; ranking city-brands; FIFAs image rights and marketing rights. In light of this arises the hypothesis that the production of space becomes spectacular, and the city becomes scenario to the extent that its image is produced and marketed autonomized of its contents and contradictions. Reduced to scenario, the city faces new processes of fragmentation and segregation, which enables us to a better understanding of the new business with the urban and its landscape.

Esta pesquisa aborda as condições da produção do espaço urbano e sua imagem a partir da realização da Copa do Mundo de Futebol da Fédération Internationale de Football Association (FIFA) de 2014, e as contradições entre elas. Para tal, recorre, sobretudo, às bases teóricometodológicas advindas de Henri Lefebvre, Guy Debord e outros membros da Internacional Situacionista (IS), bem como a Karl Marx e Robert Kurz. As cidades sede da Copa de 2014, mais notadamente São Paulo, Rio de Janeiro e São Lourenço da Mata/Recife, constituem o espaço de análise para compreender as relações entre Estado e capital, bem como suas formas de efetivação no cotidiano e no espaço. Em busca de desvendar o papel do Estado na reprodução (crítica) do capitalismo, foram analisadas as leis federais voltadas para a Copa de 2014; a carta de crédito do Banco Nacional de Desenvolvimento Econômico e Social (BNDES) destinada à construção das arenas; o Regime de Diferenciado de Contratações Públicas (RDC); as Parcerias Público-Privadas; e os Certificados de Incentivo ao Desenvolvimento (CID) concedidos pela prefeitura de São Paulo. Os resultados e consequências desse processo efetivam-se na espacialidade urbana e em seu cotidiano por meio de estratégias como, por exemplo, FIFA Fan Fest,smart city,naming right,áreas de restrição comercial, crime por marketing de emboscada,ranking de cidadesmarcas, direitos de imagem e de marketing da FIFA. Diante disso irrompe a hipótese de que a produção do espaço espetaculariza-se, e a cidade torna-se cenário na medida em que sua imagem é produzida e comercializada autonomizada de seus conteúdos e contradições. Reduzida a cenário, a cidade vê-se diante de novos processos de fragmentação e segregação, o que possibilita avançar na compreensão de novos negócios com o urbano e sua paisagem. / This research approaches the conditions and contradictions between the production of urban space and its image, based on the FIFAs Football World Cup 2014 event. For this purpose, uses the theoretical and methodological bases arising from Henri Lefebvre, Guy Debord and other members of the Situationist International, as well as Karl Marx and Robert Kurz. The Cup host cities in 2014, especially Sao Paulo, Rio de Janeiro and São Lourenço da Mata/Recife, constitute the scope of analysis to understand the relations between state and capital as well as their ways of realization in daily life and space. Seeking to unravel the States role in the (critical) reproduction of capitalism, we have analyzed the Federal Laws aimed at the 2014 World Cup, the BNDESs line of credit granted for the construction of the World Cup stadiums; the Differentiated Contracting Regime; the Public-Private Partnerships; and the Development Incentive Certificates granted by São Paulos City Hall. The results and consequences of this process are materialized in urban spatiality and in daily life through strategies such as the FIFAs Fan Fests; smart city; naming right; areas of trade restraint; crime of ambush marketing; ranking city-brands; FIFAs image rights and marketing rights. In light of this arises the hypothesis that the production of space becomes spectacular, and the city becomes scenario to the extent that its image is produced and marketed autonomized of its contents and contradictions. Reduced to scenario, the city faces new processes of fragmentation and segregation, which enables us to a better understanding of the new business with the urban and its landscape.

Petr Hönig - Spectacular Society of the 21st Century This diploma thesis polemizes with the approach of a human to smart technologies in the context of postmodern society and it aims to formulate a conclusion about how the use of smart technologies, given their current form and the current state of affairs in general, with its side effects may affect the form and nature of the whole society. By analyzing fundamental aspects of postmodern society, specifically by reflecting on the processes of globalization, individualization, rationalization and relativization, and by analyzing the approach of a human to smart technologies, specifically by reflecting on the consequences of the use of selected technologies by lay users, this thesis relates to the form and nature of current society. Its aim is to demonstrate the spectacularness of society in the dichotomous perspective as well as to commence a general discussion of the approach of a human to smart technologies in level of questions connected to technological development and human nature in the 21st century.