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Abstract For years, holding international sport games has been Taiwan¡¦s goal and we are on the way to realize it. The experiences of applying to holding international sport games are beneficial to our ability in future applying. The success of acquiring the opportunities to hold international society¡¦s committeemen sport games can improve our sport ability boost our national image, and strengthen the society¡¦s committeemen. Sine Taiwan has applied many times in the past; we have accumulated certain level of experience. The history of applying to holding East Asia Games, Asia Games, International University Games, International Children¡¦s Games, World Games, and Deaf Olympics showed that our determination and efforts to hold international sport games. Through literature review, this study aims to find the effects of holding an international game. Then, based on scholars and experts¡¦ opinions, the paper tried to find the factors of successfully acquiring the ownership of holding Olympic Games. In addition to political factors, there should be other factors of acquiring the ownership of international sport games. Due to the fact that most documents for application are not accessible, the study aims to make use of documents revealed to the public provided by IOC. The results of this study show in the first phase those cities hoping to be the candidate cities have no ideas about what other opponent cities are. Therefore, all those cities can do is to prove their capabilities with numeral statements to pass standards IOC set. In the second phase, IOC will send experts to candidate cities to investigate the infrastructure of candidate cites and get a comprehensive understanding about how the candidate cities are going to deal with every aspect that is necessary to take care for holding Olympic Games. The results of the first and second phases may greatly differ. The most crucial point lies in the election held in IOC session that will hold the selection of host cities after candidate cities make their last presentations about their plans concerning holding Olympic Games. According to the study mentioned above, I came up with following suggestions. The success of acquiring the opportunities to hold international sport games lies in continuous improvement of applicant city and through learning during the application process. The experiences of applying and holding international sport games are beneficial to future opportunity acquiring. If future studies can work on factors that influence the decision making of voting committee members and factors such as members representing candidate city or the content of presentations is. Keywords: international sport games, IOC, candidate city

Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. A company that uses sport games in order to market itself is usually a sponsor for a sport association or team. A sponsoring company is provided with the opportunity to associate itself with a team and/or a game. Sponsoring and non-sponsoring companies utilize the amount of audience to reach as many customers as possible. The sponsoring companies need to pay a sponsorship fee. The non-sponsoring companies free ride at the expense of the sponsors, by not paying any fees. The ambushing companies aim, is to draw the consumers’ attention away from the sponsors and onto themselves. The purpose of this research is to study the consumers’ acceptance regarding marketing from non-sponsoring companies in sport games. It is interesting to study a consumer perspective of ambush marketing since the research field is not very explored. A qualitative study with quantitative elements has been used in order to capture the consumers’ opinions. The method used resulted in comprehensive findings. The results show distinct differences within the quantitative and the qualitative findings. The conclusion of this research is that consumers somehow accept the free riding strategy. Consumers believe that they do not lack knowledge regarding sponsoring companies. However, the consumers may lack knowledge concerning the harm ambush marketing causes the sponsoring companies.

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Title: Marketing research of the participant's satisfaction European Company Sport Games 2013 in Prague Objectives: Finding out the participant's satisfaction with European Company Sport Games 2013 in Prague. On the basis of results will be done evaluation and will be proposed possibilities for improvement. Methods: In work uses quantitative marketing research. For the primary data collection from participants of European Company Sport Games in Prague is used electronic questioning. Results: All results are in the practical part. The results are in the graphs and tables and they are described in detail. The participants were generally satisfied with the event, the most with the flooding communication and accommodation. On the other side were dissatisfied with the event at Meeting Point. The research also find out at which sport facilities were the biggest organization and technical problems. At the end part is written the proposal and recommendation for improvement. Keywords: Marketing, marketing research, participant's satisfaction, sport, European Company Sport Games, ECSG.

Title: A comparison of the level of physical abilities of older school age players in the sport games Objectives: This thesis is aiming to find out different levels of motor skills among childen of older school age in several sport disciplines. The goal of this project is to compare those skills amongst selected games and the norm of the test battery Methods: The reaserch was conducted by form of testing according to the test battery uniffited test 6-60, Which consisted of ones height and body weight and tests to find out the levels of motor skills. Results: While comparing the result of floorball ice hockey and basketball the players of ice hockey achieved the best performance values, which won in 3 of 4 measured categories. Comparing the results of the whole reaserch file with the uniffit normes probandi achieved avereged to above averege values, only 11 % were bellow average Keywords: physical abilities, unifittest 6-60, sport games, floorball, ice hockey, basketball