Title: Quality of physical education at TJ Slavoj Český Brod z. s. Objectives: The objective of this thesis is to assess the quality of services provided by TJ Slavoj Český Brod. Suggestions for improvements will be put forward based upon any findings. The aim is to increase the quality of physical education and as a result also increase the contentment of club members. Methods: Primary source of data was a modified QUESC questionnaire provided to the customers of TJ Slavoj Český Brod z. s. The customers had an opportunity to submit their answers at the receptions of selected sport centers, during their training or sent in an electronic form. Additional research data was collected through semi structured interviews with the management of TJ Slavoj Český Brod, with the heads of individual divisions and through other available records. Results: Based upon the overall results it can be concluded that the members of TJ Slavoj Český Brod are satisfied with the provided services. The gap between the expected and perceived quality of service was analyzed and the results are presented per criteria as a mean gap of each given criterion: atmosphere - environment (-0,2), staff attitude (-0,39), reliability (-0,07), information availability (-0,38), program selection (-0,14), price (-0,02), safety (-0,39)...

Title: Economic Conditions for Sport Centre Foundation Objectives: Objectives of this thesis is to set up establishment model of sport facility in border town of České Velenice. To achieve the goal it is necessary to define individual steps and to describe the activities related to foundation of new business entity. The intention is to create a sport offer that is missing in the town. This offer would fill the gap in the market and it would also reflect requirements of current and potential customers. The point is to determinate an entrepreneurial vision. Methods: In this thesis methods of descriptive analysis, observation and inquiry were used. Methods - descriptive analysis and observation - were applied to characteristics of the town of České Velenice with the objective to evaluate preconditions for the new business entity. Crucial tool to find out wishes and needs of residents within considered sport facility was implementation of written questionnaire. SWOT analysis was afterwards used for final assessment of risks and anticipated successes. Results: Based on the characteristics of the town of České Velenice and written inquiry was found that in the town and its surroundings there is no device that offers access to excellent sports facilities. There are enough people interested in sport as...

Title: Expected and real quality of offered services from the customer perspective in chosen fitness centre. Objectives: This thesis is focused on selected fitness center, where the survey on the quality of the offered services was carried out by the SERVQUAL questionnaire method. Customers comment a center services in selected fitness centre and an expected services in their "perfect" centre. Conceiving of this questionnaire and processing data derived therefrom was also the main objective of this project. This helped to evaluate selected fitness center and to recommend possible changes that will improve quality and thus higher customer satisfaction. This thesis was also done to help create a standardized model of SERVQUAL questionnaire as part of the project called Measuring the quality of sports services in the fitness industry led by Master Jan Šíma (project number: 267811, which is funded by the Grant Agency of Charles University). Method: The survey of service quality was studied using a standardized SERVQUAL questionnaire, which was from December 2010 to July 2011 submitted to clients of Gladiator fitness center. This questionnaire examined and compared customers expected quality of services offered in ideal fitness and customers perceived quality of provided services in the fitness...

6 ABSTRACT Title: Satisfaction Members of CZ Golf Club with Services of Golf Resort Písek Centre Objectives: This thesis explores the extent of satisfaction members of Golf Resort Písek Centre with provided services. The extent of satisfaction was determined by an opinion poll where the members evaluated the perceived quality of services and the quality of services which they would expect at an "excellent" golf resort. Questionnaire was compiled according to a research which considered the most significant elements that should be implicit for each golf resort. The acquired findings allowed assessing the quality of services at Golf Resort Písek Centre. Given the assessment some recommendations are suggested, which should increase the quality of services at the resort and consequently the higher satisfaction of its members. Methods: The survey of the quality of services was performed using the designed questionnaire, which was inspired by SERVQUAL method. Therefore, it compares the quality of the services at an "excellent" golf resort with perceived quality of services at Golf Resort Písek Centre. The created questionnaire was designed according to the analysis of an opinion poll, where the importance of particular features was determined. The most important features were used in the main questionnaire which...

Title: MARKETING AUDIT OF SKI SCHOOL Goals: Invent a ski school marketing audit structure which will be used for carrying out marketing audit of real ski school in South Africa. Make suggestions about marketing conception of the ski school based on the marketing audit results. Method: Methods used in thesis are analysis of documents, BCG matrix, Porter's five forces analysis, PEST analysis and SWOT analysis. Results: Ski school marketing audit and suggestions about its marketing conception, which can be used as model how to carry out a marketing audit of any ski school or any other sport services organisation. Specific suggestions can be also used in real business by the ski school. Key words: Sport services, marketing mix, promotion, ski school

Title: Customer satisfaction with the services of sports and relaxation club I'M FIT Wellness Fitness Objectives: The thesis is dedicated to a survey of customer satisfaction level regarding the services of sport and relaxation club called I'M FIT Wellness Fitness. The level of satisfaction was measured by a service quality survey which was carried out by the questionnaire method SERVQUAL. The clients of the club compared the actual perceived quality of services provided by above mentioned sport and relaxation facility to the expected quality of services they assign to an "outstanding" fitness centre. Based on the results taken from this survey it was possible to classify the service quality of I'M FIT Wellness Fitness and to suggest certain recommendations which should lead to a higher level of service quality and also a higher level of customer satisfaction with the services provided there. Method: The service quality survey in the sport and relaxation club I'M FIT Wellness Fitness was carried out by the standardized SERVQUAL questionnaire which was focused on the actual perceived quality of services and was comparing it to clients expectations they assign to "outstanding" fitness center. The data collection took place in the period from June 2011 till the end of the year 2011. Results: The...

Thesis title: Customer satisfaction of the recreational center Vršasport Goal of the thesis: This thesis focuses on recreational center Vršasport. The customer satisfaction was measured by a survey handed out to the customers of the center. The creation of the survey and following data elaboration was the main goal of this thesis as well. The result of the survey will reflect the customer satisfaction of the recreational center. Based on data extracted from the survey, the center will be able to improve its services to better serve the customers. Methods: Customer satisfaction was examined by the survey that was handed out to customers of Vršasport center between November 2011 and April 2012. The survey focuses mainly on topics related to satisfaction of the customer needs. Results: Customers of sport center Vršasportcentrum are mainly satisfied with offered services. Deficiencies were mainly found in lack of hygiene in locker rooms and in lack of center presentation - both center's wabpages and facebook pages. Overall, the customers are satisfied with offered services. Key words: marketing, services, sport services, loyalty, customers, survey

Title: Service Quality evaluation in fitness club Fit EffectFitness  Wellness Objectives: The main goal of this thesis is to do a marketing research of service quality in fitness club Fit EffectFitness  Wellness. The research is conducted using a questionnaire survey based on Brady's model. Another objective is to verify the reliability of individual questions in the questionnaire based on the results of statistical method of factor analysis. Methods: The primary method selected for this research was questionnaire with structure based on Brady's model. Another method of direct observation was applied in the environment of fitness club Fit EffectFitness Wellness. In addition, the structured interview with open questions was held at the fitness club to obtain basic background information. The statistical method of factor analysis was used to ensure the reliability of each individual question in the questionnaire. Results: The research results are represented in graphs, tables and classification crosses. Suggestions and recommendations were made for fitness club Fit EffectFitness  Wellness according to the obtained results. Keywors: sport services, customer, quality, satisfaction, factor analysis

Magistro darbe pateikiami sporto renginių žiūrovų elgsenos teoriniai aspektai, tyrimo metodikos ir jos organizavimo analizė bei Lietuvos futbolo žiūrovų elgsenos tyrimas. Darbą sudaro: literatūros apžvalga, tyrimo metodika ir organizavimas, tyrimo rezultatai ir jų aptarimas bei išvados ir rekomendacijos. Pirmojoje dalyje aiškinama renginių ir sporto renginių sampratų esmė ir skirtumai, analizuojama sporto renginių žiūrovų tipologija ir jų elgseną įtakojantys veiksniai, nagrinėjama vartotojų-žiūrovų lojalumas, jų išlaikymas ir pakartotinio pirkimo priežastys bei aprašomas futbolo varžybų žiūrovų sprendimo priėmimo procesas. Antrojoje magistro darbo dalyje apra���omas tyrimo metodikos pagrindimas bei kiekybinio tyrimo „Futbolo žiūrovo Lietuvoje elgsena“ organizavimas. Trečiojoje dalyje atliekamas futbolo žiūrovų Lietuvoje elgsenos tyrimas ir formuluojamos sporto paslaugos-futbolo tobulinimo kryptys. Išvadose pateikiami pagrindiniai sporto renginių žiūrovų elgsenos aspektai, tyrimo parinkimo metodikos apibendrinimai ir kiekybinio tyrimo „Futbolo žiūrovo Lietuvoje elgsena“ rezultatai bei jais pagrįsti siūlymai. Svarbiausi šio darbo teoriniai ir praktiniai aspektai iliustruoti 21 paveikslu, 3 lentelėmis, 1 priedu, 1 formule, o teoriniams nagrinėjamos temos pagrindams panaudota 23 spausdintos literatūros šaltiniai bei 7 interneto puslapiai lietuvių ir anglų kalbomis. Darbe naudojamos pagrindinės sąvokos: sporto renginių žiūrovai, sporto paslauga, futbolas... [toliau žr. visą tekstą] / This masters work analyses the theoretical aspects of the audience behaviour in sport events. Also the research methods and the analysis of its organization together with the research of the Lithuanian soccer viewers behavior. The work includes: overview of literature, research methods and organization, research results and discussions with conclusions and recommendations. First part covers the sports events and events point of conception and differences. It analyses the typology of sport events audience and the behavior influencing factors. Also discussing the loyalty of the audience, its consistency, and repetitive purchasing factors, and the soccer game viewer's decision making process. Second part talks about the proof of research methods and the organization of the quantitative research "the behavior of audience in Lithuanian soccer". Third part covers the research about the behavior of Lithuanian soccer viewers and develops sport services with soccer improving directions. Conclusion gives the main aspects of soccer viewers behavior, research selection methods, and the quantitative research "the behavior of audience in Lithuanian soccer" results and suggestions based on them. The main theoretical and practical aspects of this masters work are illustrated with 21 picture, 3 tables, 1 annex, 1 formula, and for the theoretical basics of the analyzed topic - 23 literature sources and also 7 internet web pages in Lithuanian and English languages have been used. The... [to full text]

Title: Competition of fitness centres in the Prague - West and loyalty of their customers Objective: The objective of the thesis is to analyse competitive environment using the marketing mix of selected fitness centres in a competitive environment of Prague - West and to examine customer's loyalty with regards to these sport centres. Results of marketing research will be the main part of competitiveness analysis in this area and will serve as a basis for suggestions and possible improvements of these fitness centres. Methods: PEST analysis SWOT analysis Porters five forces analysis Marketing research - qualitative method - in-depth interview - quantitative method - questionnaires Results: The results of the research confirm that the competitive environment of Prague - West is quite intense and is divided into several smaller competitive groups in accordance with the transport infrastrusture. Individual fitness center see their biggest competitors in the immediate neighborhood (within approximately 10 km). For customers in this area, the price and availability, from which the customer loyalty is built, are especially important. Key words: marketing, competition, marketing mix, marketing of services, sport services, quality of services, customer's loyalty, fitness centre