<p>The last few years a lot of media air time has been devoted to training, sports, health and weightloss on a more personal level then before. The new media arena is beeing used at its´ maximumto broadcast wievs on how we should eat, look, exercise and live. This thesis is trying to makebetter understanding on what people in general think is important when it comes to physicaltraining and motivation with the aid of digital media and IT systems. The thesis describes aworkshop that was conducted within the frames of Participatory Design and the outcome of thatworkshop. The workshop was conducted with a group of lead users (in this case instructors at avery large fitness center in Umeå, Sweden) and the main question was ”How can IT be used toachive a positive effect on physical exercise if motivation is the focus?”. Data was collectedduring both a future workshop and an analysis of a digital media production prototype, andcould be seen as two qualitative studies. The outcome of these studies shows three interestingareas where motivation aided by IT is importat. Primarily it is through the experience of theclass. Through flow and mindfulness. Secondarily motivation can be aided by IT in the field ofresult analysis. As a final arena motivation could also be aided by IT through informationsharing between the finess center and the class participants.</p>

The last few years a lot of media air time has been devoted to training, sports, health and weightloss on a more personal level then before. The new media arena is beeing used at its´ maximumto broadcast wievs on how we should eat, look, exercise and live. This thesis is trying to makebetter understanding on what people in general think is important when it comes to physicaltraining and motivation with the aid of digital media and IT systems. The thesis describes aworkshop that was conducted within the frames of Participatory Design and the outcome of thatworkshop. The workshop was conducted with a group of lead users (in this case instructors at avery large fitness center in Umeå, Sweden) and the main question was ”How can IT be used toachive a positive effect on physical exercise if motivation is the focus?”. Data was collectedduring both a future workshop and an analysis of a digital media production prototype, andcould be seen as two qualitative studies. The outcome of these studies shows three interestingareas where motivation aided by IT is importat. Primarily it is through the experience of theclass. Through flow and mindfulness. Secondarily motivation can be aided by IT in the field ofresult analysis. As a final arena motivation could also be aided by IT through informationsharing between the finess center and the class participants.