近年來，台灣運動商品化的趨勢愈演愈烈，儼然成為一個新興且醒目的文化與經濟活動。本文希冀經由資料的蒐集整理，並佐以對相關業者的訪談，勾勒大眾傳播媒體在其間所扮演的角色。首先，透過針對社會、運動與媒體等方面理論的探討，說明本文為何採取政治經濟學角度來分析此一問題；同時也嘗試與國內相關論述展開對話，指出本文認為有所不足之處。其次，藉著對於英、美經驗的初步剖析，歸納資本主義社會中媒體╱運動產製複合體的運作邏輯，大體來說不過是為了創造更多的利潤。媒體依靠運動轉播與報導，增加本身的發行量與廣告收入；運動組織則仰賴媒體增進其三種主要收入來源（門票、贊助商、轉播權利金），擴大本身的利基。另外，媒體以掌握運動組織經濟來源的方式，逐漸發揮對運動不可忽視的影響力。本文從這樣的認識出發，探究分析一九九○年代台灣本土職業運動產業草創以來，傳播媒體所發揮各項推波助瀾的功能，並描述媒體╱運動複合體的概況。由於市場結構的改變（尤其是廣電媒體），使得台灣的媒體與職業運動的結合，基於二者的利潤追求而愈發緊密。最後，本文提出一些關於媒體╱運動複合體利潤產生的觀點，以及限於時間與篇幅未能碰觸的相關面向，希望能作為將來進一步探討研究之用。

Civil two floors building serving as a base for athletes with further use for offices, cafe-bar, a fitness center and billiards club. The building is being designed in Jihlava in the area of football pitches with athletic oval. The building is situated near the cinema, children's playground and the Zoological Garden in Jihlava. Built-up land area is 2006 m2. The maximum capacity of the building is 418 persons and 430 capacity of grandstands. The building is constructed of ceramic bricks Porotherm. The roof construction is made of wooden trusses with a slope of three degrees. The draft of the object emphasizes the building layout, fire safety and energy savings.

The aim of the thesis was to create documentation for an extensive construction modifications of sports complex including the construction of housing units near Třebíč in the small village of Třebenice in Moravia. It was necessary to cooperate with the municipality and follow its requirements for the restoration of functionality and maintenance of individual operations for which the building was intended, hence the municipality considered them necessary in the future operation of the building. The project also included the design of paved areas and fencing of the playground. The main requirement of the municipality was to build a grandstand within the already built-up area of ??the object, and therefore part of the building is being demolished. This will change the layout of the basement and move the operation of the restaurant from the basement to the first floor with a view of the playground. Football players' locker rooms will be maintained in the basement, moreover a boiler room with air conditioning, facilities for referees and a club room with hygienic facilities will be added. On the first floor, the operation of the offices will be partially maintained and separated, and there will also be more space for a hairdresser and a restaurant. The last floor will be completely removed and rebuilt with a flat roof covering only half of the area compared to the current state. Following the current state, the 2nd floor will serve for housing, but as starting apartments for young families. The risers are made of autoclaved concrete and the new masonry is made of brick blocks for precise masonry. Over the restaurant is an extensive green roof and the roof over the apartments has a classic order of layers with a stabilizing layer of gravel. The building is contact-insulated with the ETICS system using mineral wool and the final layer is made of white exterior plaster. The plinth is lined with concrete cladding. Part of the restaurant is lined with wood on the so

Диссертационное исследование посвящено выявлению наиболее эффективных организационно-методических условий подготовки детей 6-7 лет к сдаче норм ГТО 1 ступени. В ходе исследования было выявлено, что для успешной подготовки детей старшего дошкольного возраста к сдаче норм ГТО 7 1 ступени можно использовать различные технологии (игровую, онлайн, технологию развития предпосылок универсальных учебных действий). При этом наиболее эффективной для развития большинства физических качеств является технология развития предпосылок универсальных учебных действий. / The dissertation research is devoted to identifying the most effective organizational and methodological conditions for preparing children 6-7 years old to pass the TRP standards of the 1st stage. In the course of the study, it was revealed that various technologies (gaming, online, technology for the development of prerequisites for universal educational actions) can be used for the successful preparation of older preschool children for passing the standards of the TRP 7 of the 1st stage. At the same time, the most effective technology for the development of most physical qualities is the technology for the development of prerequisites for universal educational activities.

This diploma thesis is dealing with a construction and technological project of the backgrounds and changing rooms of the sports centre in Velké Meziříčí. An engineering report of the construction and technological project, a suggested plan of transport routes and a time and financial plan for all the building facilities are included. With a realization study of the main technological phases, a site equipment project and a suggested list of the main construction vehicles and mechanisms is being dealt in another part of the thesis. In addition to these there is a time plan of the main construction object, an itemized budget, a time deployment of machines and workers and a plan for securing all the material resources needed. An engineering report for assembling prewalls from fair-faced concrete plus a design of a systemic formwork follow. More detailed engineering report of a Spiroll ceiling panels’ assembly is part of the inspection and test plan. Last but not least, an OSH plan for installation works with a mobile crane and a noise study can also be found in this thesis.

The aim of the master‘s thesis is to evaluate the economic and financial impacts of the investment project on the public sector. It is defined the financial management of the investor – the village Ludkovice – for the assessing of the impacts. Selected project is the construction of a sports complex in Ludkovice. Outputs are determined by using eCBA application that uses method of Cost Benefit Analysis. The thesis connects together theoretical knowledge of evaluation economic indicators such as Net Present Value, Internal Rate of Return and Profitability Index and use this calculations to evaluate the overall effectiveness of investment and the possibility of financing in practice.