This thesis deals with medial presentation of two most watched sporting events in the Czech Republic the football Synot league and hockey Tipsport league, on channel ČT Sport. The first chapter introduces the history and play system the top two competitions. The second chapter lists the most important corruption scandals since 1993 in the Czech football and hockey, and discuss also the issue of hooliganism. The third chapter presents the history of the channel ČT Sport, all programs dealing with hockey and football competitions, the most important journalistic tools and TV professions involved in these programs. The fourth chapter presents the first part of the analysis of the two selected TV programs. The fifth chapter presents the analysis of communication and semiotic aspects of the programs Bully and Studio. The sixth chapter contains the author's own survey, which focuses on the perception of programs Bully and Studio from the perspective of the grand public. The aim of this thesis is to determine which of the competitions is presented in a better way, both from a professional point of view and in terms of the perception of spectators.

This thesis looks at the subject of sports television programming in two European markets, the UK, one of the biggest and most developed in the continent, and the Greek, one of the smallest in Europe. With the help of case studies over a period of eight years and qualitative interviews of television executives and professionals who are involved in sports television rights agreements, it analyses and compares the strategies and decision making of television organisations, the factors that affect their decisions and their success within the chosen markets. A distinction will be made between public service, commercial and pay-TV and the reasons why different sports may suit different channels and at different points in their development. The findings should help to appreciate that there is not one strategy that works universally better than another. Its outcome depends on the value of the content, the particular characteristics of the organisation and the external environment where it operates. Most importantly, the thesis highlights the importance and limitations of the TV sports content, its crucial role in the decision making process and the necessity of more academic research into the area of sports television by people in content-driven disciplines, i.e. journalism and the media.