El presente proyecto nació por la necesidad y mala experiencia de los usuarios al momento de realizar una reserva de espacios deportivos. Es por ello, que se pensó en Doing Sports una aplicación que permite reservar en cualquier momento y lugar un espacio deportivo y a su vez encontrar un compañero para realizar deporte o a ese amigo faltante en las “pichangas”. Asimismo, se explicará cómo se identificó el problema y la solución detectada. Además, se realizó las validaciones de las hipótesis a través de encuestas y entrevistas telefónicas. Para poder poner en marcha este proyecto el documento muestra un profundo análisis de las proyecciones financieras de ventas, costos y gastos que demuestran la viabilidad y rentabilidad que se puede obtener en la ejecución de Doing Sports.

El presente proyecto nació por la necesidad y mala experiencia de los usuarios al momento de realizar una reserva de espacios deportivos. Es por ello, que se pensó en Doing Sports una aplicación que permite reservar en cualquier momento y lugar un espacio deportivo y a su vez encontrar un compañero para realizar deporte o a ese amigo faltante en las “pichangas”. Asimismo, se explicará cómo se identificó el problema y la solución detectada. Además, se realizó las validaciones de las hipótesis a través de encuestas y entrevistas telefónicas. Para poder poner en marcha este proyecto el documento muestra un profundo análisis de las proyecciones financieras de ventas, costos y gastos que demuestran la viabilidad y rentabilidad que se puede obtener en la ejecución de Doing Sports. / The following project was created due to the client's needs and bad experiences at the very moment of booking some sport venues. Therefore, Doing Sports was created like an app to allow the booking of many sport venues at any time by giving you the chance to meet or find any mate or missing person to practice some sports in the “pichangas”. Likewise, it will explain how the problem was identified and the potential solution. In addition, the hypothesis validations were carried out through surveys and telephone interviews. This document shows in-depth financial analysis of the sales projections, costs and expenses that demonstrate the feasibility and profitability in the implementation of Doing Sports project. / Trabajo de investigación

Från många håll inom idrottsrörelsen hörs röster om att det råder en brist på idrottsytor i Sverige, allra främst i Stockholm. Denna studie har fokuserat på varför behovet av nya idrottsytor är så stort i Stockholm och vilka de största utmaningarna är för att planera för dessa. Både idrottsrörelsen och Stockholms stad är relativt eniga om att behovet är stort, framförallt i jämförelse med städer som Göteborg och Malmö. Tidigare forskning och litteratur har utgjort en grund för förståelsen av hur situationen utvecklats och ser ut idag. För studien har Stockholms stad och idrottsrörelsen givit sina perspektiv på vilka utmaningar som finns och hur de bör hanteras. Utifrån intervjuer har sex stycken huvudsakliga utmaningar kunnat identifieras, bestående av ekonomiska hinder, markbrist, otillräcklig samverkan, ej tillämplig lagstiftning, synen på idrott som olägenhet och ojämlika villkor. Med hjälp av ekonomiska teorier och teorier om maktutövning har utmaningarna analyserats och diskuterats med ambitionen att hitta lösningar. Detta har utmynnat i slutsatser om att det måste till nya modeller för finansiering, innovativa lösningar och effektivisering av idrottsytor, en utvecklad samverkan, en större förståelse för idrottens nyttovärde och möjligen ny lagstiftning. / Within the swedish society of sports, voices are being raised that there is a general lack of sports facilities in Sweden, especially in the city of Stockholm. This report focuses on why there is such a need for sports facilities in Stockholm and what the actual challenges consist of in terms of municipal planning. A comparison of cities in Sweden tells that Stockholm is far behind Gothenburg and Malmö when it comes to the offering of sports facilities. Previous research and literature have formed the basis for understanding how the situation has developed and how it appears today. Interviews have been conducted with planners from the municipality of Stockholm and as well as certain sport federations in order to get their perspectives on the challenges that exist and how they should be taken care of. Based on these interviews, six main challenges have been identified, consisting of financial obstacles, lack of land, insufficient collaboration, legal barriers, unequal conditions and the view of sport as disturbing. By using theories of economy and power, the identified challenges have been analyzed and discussed with the ambition to present various solutions. This has resulted in conclusions that include new models for financing, innovative solutions and efficient use of sports facilities, a developed collaboration, a greater understanding of the value of physical activity and possibly new legislation.

Title: Business plan of the use potential of the sports venues for the Psychiatric Institution of Bohnice. Objective: The thesis presents a business plan concerning a commercial use of the sport venue in the Psychiatric Institution of Bohnice. The objective is to provide information needed to the institute management for managerial decision as to the commercial use of sports venues in order to increase the income from additional activities. The issue for the institution management remains whether or not this business plan is to be put in place within the framework of additional activities by Governmental non-for-profit organisation or a civic association, of which the Psychiatric Institution of Bohnice is the founder. Methods: The methods applied in the diploma thesis are as follows: descriptive, comparative, financial and the SWOT analysis, and interview and a survey. The descriptive analysis focuses on the description of the sports venues' current condition, the comparative analysis deals with their competitiveness, the financial analysis covers varied financial flows of the project, the SWOT analysis determines the topical strengths, weaknesses, opportunities and threats of the business plan. The use of an interview then fine-tunes the business plan as such. The survey is conducted to carry out...