Title: Outdoor Training Club's Marketing Communication Goals: The aim of the thesis is to evaluate current club's marketing communication and come up with the suggestions of how to improve marketing communication, which would be benefit for the club and it helps acquire new potential customers. Methods: Electronic and written questionnaire, informal semi-structured interviews, document analysis. Results: Based on research and interview with the owner, I found that the current marketing communications is very weak and in terms of funds, it is necessary to focus primarily on its cheaper forms such as websites and social networks. The result of the work are suggestions for improvement of marketing communications. Keywords: marketing communication, communication mix, marketing, outdoor sports, social networks

Title: Teaching of orienteering at primary school Author: Bc. Zuzana Procházková Department: Department of Physical Education Supervisor: PhDr. PaedDr. Ladislav Kašpar, Ph.D. Objectives: The aim of this diploma work is to chart the teaching of orienteering at primary schools in Prague and to use a questionnaire-based approach to determine whether orienteering is included within the school curriculum and if so, then how. The secondary objective is to draw up a draft of methods for teaching orienteering. Methods: Data collection was performed using a questionnaire-based approach. The questionnaire was evaluated in the graphs and tables. The method for the secondary objective is a detailed study of the literature and results of the questionnaire. Results: Thirty four physical education teachers participated in the research study. Sixteen teachers include orienteering within their teaching curriculum. The frequency of orienteering teaching is mostly 1-3 times a year. A half of the teachers teach orienteering in PE lessons. More than half of the teachers included orienteering as a part of school trips and courses. Most of them use specialised orienteering maps. All the teachers require that their pupils know how to orientate a map based on the terrain. Keywords: Running, map, compass, terrain,...

The goal of this thesis is to create a financial project of Take-over Company and specify the steps that lead to its profitability. The thesis is divided into two parts. The first, theoretical section describes the calculations used, marketing plan and market analysis. The second part is practical and there is specifically described a plan how to deal with building a restaurant with bowling and beach sports pitch in the town Rakovník and what is the expected development during the first five years. Key to the success of company is the marketing plan and the use of employee benefits in the cooperating companies. The thesis should provide the appropriate basis for investor and subsequent realization of the project.

Title: Teaching of orienteering at primary school Author: Bc. Zuzana Procházková Department: Department of Physical Education Supervisor: PaedDr. Ivan Přibyl Objectives: The aim of this study is to present orienteering to pupils of primary school. Examine the effect of orienteering on pupils. Introduce history and the rules of orienteering, the system of competitions and the organization of trainings. Familiarize the reader with the other orienteering sports. Present developmental psychology of children aged 11 to 15. To put orienteering in curriculum for primary school. Methods: The method of questioning was used. We also organized the orienteering race for children. The results were evaluated into spreadsheets, graph and commentary was also used. Results: There are pupils from primary school in this research. Pupils are 11-16 years old. Most of the pupils knew about orienteering before this research. Most pupils ran between 15-20 minutes for one kilometre in the race. Fifteen pupils from 95 didn't find the control point. Pupils felt good after the race. Half from them want to participate orienteering race again. Keywords: Running, map, compass, terrain, orienteering, spare time, puberty

Thesis concerns of creation and verification of Aikido basic techniques training programme, which is applied on children attending first to four year of elementary school. Diploma work consists of theoretical and research part and is completed with photographic documentation. Theoretical part of the work covers history, methodology and didactics of Aikido training. This part of the work is further focused on analysis and methodology of fall techniques, which are necessary for managing aikido techniques. Research part of the work concerns on programme application on pupils attending first to four year of elementary school. Lenght of the programme is three months and pupil´s physical ability is after it verified by Eurofit test.\\

The graduation thesis deals with the analysis of Croatian tourism with emphasis on water sports, specifically yachting. The first part is a theoretical part which concerns problems of geography of tourism. Next chapter entitled Presumptions for tourism in the Republic of Croatia, where they are applied to particular presumptions of tourism on the territory of the Republic of Croatia. The second part is based on an analysis of development and current state of tourism and recreation in Croatia, with a view to statistics of visit rate and statistics of accommodation. The fundamental section are chapters devoted to sailing and marinas on the Croatian coast. In the last part was the main task the analysis of marinas according to official statistics, to create own typology of marinas and to devise own route across the sites with quality conditions for sailing. The tables, graphs and maps, which serve mainly to demonstrate and clarify the findings are components this graduation thesis.

This thesis aims to describe the proposed implementation process of the introduction of padel in the Czech Republic and to draw up a business plan to build the first padel centre in the Czech Republic called Padel centre Prague. The main analytical method is a detailed financial plan on which economic indicators of implementation of this investment project are quantified. Leading procedures for detecting data are questionnaire surveys, telephone query and also an estimate, which is used mainly in the analysis of the financial plan. The estimated average payback period for this investment is 3.2 years, while the real recovery of funds spent on the construction of padel centre should occur during the fifth year of its operation.

Titleofwork: Combat sports motivation. Workobjective: The aim of this diploma thesis is to determine motives for participating in certain combat sports and to examine if the individual combat sports vary from each other or whether there is a common motive. The further objective is to examine a motive for combat sports in general. Usedmethods: The diploma thesis is designed as a quantitative research using a questionnaire survey. To compile the anonymous questionnaire, the international multidimensional standardized questionnaire The Sport Motivation Scale "SMS-28" was used. The standardized questionnaire was supplemented by questions to determine the sex, age and type of combat sport. The data acquired were then statistically evaluated using pivot tables and research questions were acquired by Pareto analysis. Results: It was discovered that the most important component of motivation for combat sports in general is the inner motivation to experience, on the contrary, the least important for the respondents was the external regulation. The individual combat sports differentiated then by a different spectrum of motivation. However, there were three combat sports, in particular, karate, MMA and judo, which had common type of motivation, particularly to experience the inner motivation. Regarding...

Title: The use of gymnastic ball in combat sport. Objective: The aim of this work is to create a stack of exercises for martial arts wrestlers usable for training and improvement of movement on the ground. The exercises used use a gymnastic ball, which replaces the absence of a sparring partner. The partial aim of the thesis is to find out the difficulty of the proposed exercises based on the respondents' subjective perception. Methods: Based on a long-term observation of martial arts training in conjunction with professional resources dealing with the issue, gymnastic ball exercises were profiled. There were 18 respondents who distinguished the difficulty of the 8 selected exercises. A 10-point Borg Scale was used to evaluate the difficulty, which records the individual perception of the effort required to perform the exercise. Results: The result of the work is a set of exercises on the gymnastic ball suitable for training fight positions and situations for combat on the ground. Furthermore, individual evaluation of the difficulty of selected exercises wrestlers combat sports. The exercises were evaluated by the respondents from simple ones, such as the "Shifting feet while lying on belly" exercise to very demanding "Kneeling on one leg" exercises. The overall assessment suggests that the...

Title: Evaluation of the strength of selected muscle groups and the range of motion in sport aerobics athletes Objective: Sport aerobics belongs to group of sport gymnastics, which brings increased demands especially on joint mobility, muscle strength and coordination of movement. Athletes are selected according to these prerequisites the development of which is still supported by training. The thesis follow up the physical measurement of these attributes. The Aim: Evaluation of joint mobility and muscle strength of 12-16 year old sport aerobic athletes and their correlations. Furthermore, the comparison together with the level of the performance group. Method: Measurement of joint mobility using goniometry, hypermobility evaluation using Beighton score, measurement of the muscle strength using HUMAC isokinetic dynamometer. Comparison of measured results with performance group level. Results: During measurement of the joint range using the method goniometry was found, that in flexion of the hip joint had 100 % of the athletes increased joint motion. In hip extension, the joint range wasn't increased at all. Beighton score showed, that 90 % of athletes were constitutionally hypermobile. The relationship between joint range and the values of the muscle strength - peak torque has not been proven. Key...