The main topic of the thesis is the readiness for emergencies with a large number of injured and victims of the bodies of IRS in the SR. The work is divided into two main parts, theoretical and empirical. In the theoretical part of the work several bodies of the IRS in the SR, which participate during rescue and clean-up operations, are introduced. The basic bodies of the rescue system are described in detail, other bodies and bodies of the Police Force are described in brief. The work also includes categories of emergencies and brief information of disaster medicine as well. At the end, the theoretical part addresses the problem of sorting the injured by history through the categories and types of selection, sorting methods "START" and JumpSTART, a sorting card, and organization of activities in the place of an event associated with the "triage" procedures. Empirical part consists of research to determine theoretical knowledge of selected bodies of the IRS on the issue of triage. The main aim of this work was to determine the theoretical readiness of selected bodies of the IRS Fire and Rescue Service and Emergency Medical Service in the SR, confirm the need for continuous training and the organization of tactical exercises focused on mass disaster and work out and propose the same procedure of sorting the injured in incidents with a large number of injured and victims. Two hypotheses related to the theoretical readiness of selected bodies associated with sorting the injured in an emergency were established. The first assumption was that paramedics have better scope of theoretical knowledge about handling with emergencies, particularly sorting the injured than members of the Fire and Rescue Service. The second assumption was that the bodies of IRS have better knowledge about the system of sorting the injured "START" than the system "JumpSTART". Basic statistic method that allowed confirmation or refutation of hypotheses two-stage test is described in the chapter too. The methodology describes a method of data collection using a questionnaire, describes the statistical methods in detail and enriches it with the determination of basic empirical parameters and their comparison. The found discrepancies were expressed as a percentage. Data to confirm hypotheses were collected from paramedics and members of the Fire and Rescue Service. Only one hypothesis was confirmed. Empirical investigation showed that theoretical knowledge about the issue "triage" are at a much higher level in paramedics than members of the Fire and Rescue Service. Another observation was that the selected bodies do not show a difference in knowledge about the classification of adults and children, when considered together. There would be a big difference if they were compared individually. The results identified weaknesses in knowledge particularly among members of the Fire and Rescue Service and, therefore, detailed procedure for "triage" in emergencies was proposed. It will serve as a tool primarily for members of the Fire and Rescue Service as well as a study material for university graduates in the field of emergency health care. The need for emergency medical service was designed rescue bag with aids for primary triage. The need for continuous training was observed, particularly among members of the Fire and Rescue Service, who lack the information and skills. Organizing tactical exercises especially for paramedics with the possibility of cooperation with members of the Fire and Rescue Service was proposed as well. In the light of these findings, we recommend making effort to address the deficiencies in the theoretical preparedness through the organizing of continuing education, prepare similar questionnaires for verifying knowledge after the seminars, organize training of practical skills and verify knowledge through participation in exercises on dealing with catastrophe, together with the other emergency bodies.

This thesis investigates the pre-seed funding process for technology start-ups. Furthermore, it aims to investigate, how the process of acquiring pre-seed funding is, and which challenges entrepreneurs are facing during this process. The data of this thesis were collected through semi-structured interviews with tech start-ups that recently have gone through the funding process and where therefore able to contribute with perspectives of the pre-seed funding process. After analysing the data from the interviews, we investigated how entrepreneurs experience the process of acquiring early-stage funding. We found that the pre-seed funding process for tech start-ups first of all is time consuming. The applications to funding-organisations takes up valuable time for the start-up. Furthermore, entrepreneurs should consider the framing and pitching of the business when applying for funding. The entrepreneurs face several challenges during the process, including limitations on how the money can be spent. Many of the funding programme applications are very bureaucratic and demanding, and some startups require external assistance just to fill out these applications. The lack of network for early-stage entrepreneurs is a challenge, when applying for funding for the company. For entrepreneurs, credibility is also an important part when applying for early-stage funding. These are the areas this thesis will touch upon, as they are central aspects to processes and challenges that entrepreneurs are facing during the pre-seed funding phase. Since this thesis comprises a small group of tech start-ups from Uppsala and Stockholm in Sweden, it is not able to say anything about the possible differences in the pre-seed funding processes in other countries. However, this study gives an initial view about the process of acquiring pre-seed funding in these cities and should stimulate for further research addressing this subject in Sweden and abroad.

Ingeniero Civil Industrial / El siguiente proyecto es la evaluación del modelo de negocios de Hydro Iron, empresa comercializadora de dispensadores purificadores de agua para espacios a la intemperie. Se basa en las metodologías Lean Start-Up y Lean Canvas, que evalúan los aspectos del negocio investigando e iterando. El proceso metodológico llevó a cambiar el foco inicial: de abordar temáticas globales de hidratación saludable y reciclaje, a un modelo de negocios con un producto y una propuesta de valor validada por los clientes. Estos fueron detectados en las iteraciones propias de la metodología, en empresas con faenas en ambientes poco protegidos y que buscan promover la alimentación e hidratación saludables entre sus trabajadores; reducir índices de obesidad; mejorar la productividad y cumplir con la regulación laboral vigente. El objetivo de Hydro Iron es modificar malos hábitos de hidratación en Chile, los que han sido detectados por la OMS. Así, se pretende mejorar la salud y la productividad. Según la OIT, el objetivo puede alcanzarse implementando estas soluciones. El proyecto circunscribe la validación en empresas constructoras. La metodología Lean Canvas, detectó en ellas el deseo de cumplir con la normativa vigente acerca de la hidratación, y eliminar el problema que provoca, (en productividad y tiempo), que los trabajadores dejen sus labores para ir hidratarse. Se testearon organolépticamente distintos tipos de agua, con un focus group. Se definió un fuerte canal de venta y comercialización de los dispensadores al desarrollar una alianza con empresas como Disal, aprovechando su red de contactos y capacidad instalada. Los principales ingresos de la empresa provienen del arriendo de los dispensadores. Finalmente, se evaluó la factibilidad económica del proyecto, que arrojó un VAN de CLP$24.071.998 a tres años, requiriendo una inversión de CLP$68.785.579, que se recupera en diez y siete meses. Por dicho aporte se ofrece transferir un 17,32% de la compañía a inversionistas dispuestos a participar en el emprendmiento.

The aim of this diploma thesis is to analyze and create an inbound marketing strategy for e-shop Stips.cz, which sells experience gifts. The theoretical part includes describing what inbound marketing is and the phases and rules of inbound marketing. In another part many tools of inbound marketing are covered. In the practical part a detailed analysis of visits to the website, competitors, SEO factors and inbound marketing tools is conducted. After the analysis the inbound marketing strategy is presented and the use of the most relevant inbound marketing tools for e-shop Stips.cz is described.

The aim of this thesis is to analyze the marketing tools of an e-commerce company, to evaluate them and to propose suggestions for improvement which will be implemented in the company strategy. The theoretical part describes the history of the Internet and its importance in the current business environment, the strategic procedures applied in online marketing and the description of individual marketing instruments. The practical part introduces the company, its products and its main competitors. Afterwards follows the analysis and comparison of the main online marketing tools and proposals for improvement which should be implemented in the marketing strategy are presented.

The paper introduces venture leasing as a complement to venture capital. Venture leasing provides additional funds for start-up companies in exchange for equity stake in the company. This financing option is commonly used in the United States, but started being implemented in Europe as well.

Business plan as an written document serves to businessman as well as investors. It desribes main points of business plan and informates subjects what, why and how will be. It informates about capital needed for business. The aim of the theses is to prepare good business plan, which will describe, analyze and judge: visions and goals, entrepreneurial activities, analysis backround, marketing plan, financial plan, risks. Another goal is sum up the vialibity od business project.

New software products, especially those based on innovation, typically originate in startup environment. The reasons are well -- known: small start-ups are quick to market (as marketing and development are close, sometimes one person), able to take decisions quickly, not risk-averse, unburdened by corporate bureaucracy etc. If successful (as they all hope to be), they grow quickly. Here comes the catch -- the same attributes that contributed to success early on can become reasons to fail later. The methods used by few, highly motivated stakeholders (owners/managers, key employees) at the beginning do not support the project organization as more people and complex issues are involved. This transition is the subject of this thesis -- how to make sure that suitable methods to support the alignment of marketing and development are phased in not too early (when they would constitute a drag and straitjacket, robbing the start-up of its advantages) but not too late (when their absence would lead to inconsistencies and mistakes, preventing the start-up to become a mature operation). As each project is unique, it requires different method at different times. Rather than proposing a fixed methodology, the thesis suggests criteria for recognizing when to look for a suitable method, how to choose it and how to apply it with minimum effort and optimum result. The theoretical part of the thesis explains how the methods work, the practical part demonstrates how they contribute to making correct decisions with higher probability.

The thesis is focused on solving the problematic issue of how to evaluate companies at an early stage in their life cycle, or how to evaluate the start-ups. The concept of start-ups has very quickly expanded abroad, especially in the United States and in Canada. In recent years, this concept slowly extended even to the Czech Republic, but issues of valuation of start-ups are dealt almost exclusively in foreign publications focusing on foreign start-up companies. Therefore, the aim of this thesis is to familiarize the reader with the basic issue of the valuation of start-ups and performance of the various methods and approaches to the valuation of start-ups.

The main aim of this master's thesis is to write and asses the business plan of online store with original home made products. The business plan is also written in order to get an investor and third partner for our start-up. In the theoretical part are stated all requirements which should be included in every business plan. In the following section I deal with the concrete start-up project Mooza.cz. Besides formal requirements of business plan I follow up with an evaluation of e-commerce situation in the Czech Republic, competitor analysis, marketing and business model, SEO, copywriting and financial plan.