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Modelo de negocios para un producto nuevo en la industria de los aderezos PremiumBalut Repetto, Juan Pablo January 2016 (has links)
Autor no autoriza el acceso a texto completo de su documento hasta el 18/3/2021. / Ingeniero Civil Industrial / Según una publicación de la ODECU el 2012, Chile es el país con mayor consumo de mayonesa a nivel latinoamericano, llegando a un total de 33.978 toneladas vendidas el 2013, esto es un poco más de un tercio de las ventas de aderezos totales. Estas cifras son preocupantes ya que la mayonesa en un alimento con alta cantidad de grasas y gran aporte calórico, además no aporta significativamente a la nutrición del consumidor.
En la presente memoria, el proyecto a desarrollar consiste en un modelo de negocios para un producto nuevo en la industria de las salsas y aderezos premium. En el comienzo del proyecto de memoria, el producto se encuentra desarrollado en su etapa básica, siendo testeado en dos locales. Uno focalizado solo a la venta del producto y el segundo en el que se utiliza tanto en la venta como en la cocina para hacer distintas preparaciones.
El modelo de negocio es sumamente importante para esta empresa, ya que ayudaría a reducir los riesgos y costos de entrada a esta industria y poder llevar a cabo su ingreso al mercado de forma rápida. Para esto se utilizará la metodología Lean Start Up en conjunto con Design Thinking, incluyendo actividades mencionadas por Ash Maurya en su libro Running Lean.
Una vez testeado el prototipo se logra dar cuenta de dos segmentos personas claves quienes compran los productos y los atributos más importantes del producto para ellos. Mediante distintos métodos cualitativos y cuantitativos se logra encontrar que existe interés de variadas tiendas por el producto, que se reafirma con la frecuencia en que lo compran y conjuntamente, el interés de los clientes de estas tiendas, quienes están dispuestos a pagar por él.
Con las ventas que obtuvo la empresa durante el desarrollo del proyecto, se genera una estimación de demanda en torno a variados factores, con la cual se evalúa económicamente el proyecto por medio de un flujo de caja. Al analizar este flujo, se destaca la rentabilidad del proyecto ya que se obtiene un VAN calculado con una tasa de 30% de CLP$47.701.574 y una TIR del 52%. Además la inversión es recuperada totalmente al tercer periodo.
Es por esto, que se decide continuar con el proyecto, esta vez dedicándole jornada completa y postulando a distintos fondos para financiarlo.
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An Experimental Study of the C-Start of a Mechanical FishKandaswamy Chinna Thambi, Benjamin 14 November 2014 (has links)
The Northern Pike have recorded the highest accelerations for marine propulsors. The mean peak acceleration and velocity for a number of trials were found to be 120 ms-2 and 4 ms-1 respectively (Harper and Blake 1990) for live fish. Here, we emulate this fast-start motion and analyze the performance of the Northern Pike, using a mechanical fish. The mechanical fish was made of a PVC head attached to a spring steel frame with aluminum ribs and a plastic tail. A latex rubber sheet was used as the skin of the fish. The set-up used air bearings for frictionless motion with two degrees of freedom. The fish was bent to a C shape using servo motors. The two stages of the fast-start motion of a live fish with preparatory and propulsive strokes were closely replicated with this experimental set-up. The results showed that the acceleration profiles were qualitatively similar to that of the live fish. The objective of this project was to understand the mechanism by which the high acceleration is achieved in live fish. The designed mechanical fish was used to quantify the influence of the timing of each stroke and the shape and stiffness of the tail on the observed peak acceleration.
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The Value of Mentorship : A study on mentorship for young entrepreneursJohan, Svensson January 2021 (has links)
The entrepreneurial journey can be filled with challenges. Having a successful mentorship forsupport and guidance can be crucial for the development of a startup and for learningentrepreneurial skills. For many young entrepreneurs, mentorship is an available alternative.At the same time, there are other options that could present a more tempting course of action.This study has investigated what value young entrepreneurs put into traditional mentorshipand what other alternatives are utilized. Through a study on members from student firmsunder the Swedish organization Ung Företagsamhet, this investigation is pursuing to find outthe value of mentorship. Semi-structured interviews have been constructed with 42 studentsfrom 12 different firms to get a deeper understanding for how these young entrepreneurs thinkwhen they integrate with a mentor, how they act and why, and what kind of methods theyprefer to use.Prior studies are telling us that mentorship is a delicate matter, and even under the rightconditions, mentorship is not always successful. The respondents of this investigation belongto a group of people who spend more time on the internet and on social media than anygeneration before them. The result of this research is indicating that traditional mentorship isstill considered to be a very valuable tool, despite many available options.
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Capital constraint to entrepreneurial start-ups in South Africa's emerging agribusiness industryTullock, Zanele 10 August 2011 (has links)
This study is aimed at uncovering the capital constraints of emerging agribusinesses in South Africa. The goal of the research is to provide South African policy makers, programme administrators and development practitioners with information to make sound policy and programme decisions for the reduction of such constraints. The research also aims to make potential entrepreneurs aware of the importance of considering capital constraints to the start-up and growth of their businesses. This research was informed by the principles of qualitative research and is both exploratory and interpretative in nature. The research process comprised of two phases. The first phase constituted a sample of five experts from the finance-enabling environment (financial institutions); and the second phase was made up of twenty start-up entrepreneurs in the emerging agribusiness industry. The research found that barriers to accessing finance are largely due to lack of collateral, a poor credit record, inadequate business skills and communication problems between financiers and entrepreneurs. On the issue of what role the finance-enabling environment should play in reducing barriers to finance, findings from the research suggested more risk-taking by the financiers, relaxing the stringent credit assessment criteria, increasing the risk appetite and providing more for impairments or bad debts. / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted
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Collaborative Innovation between Family Businesses and Start-Ups : An empirical study on how family business attributes influence the decision for collaborative innovation with start-upsPeters, Sophie, Behrens, Caren January 2020 (has links)
Abstract Background: Innovation is a key factor in the development of new businesses as well as in the sustainable success of existing organisations. Especially for family businesses, innovation is the main strategic instrument to ensure economic growth, prosperity, and transgenerational survival. However, many organisations are unable to achieve success by themselves; thus, collaborative innovation becomes increasingly important. While collaborative innovation with start-ups is highly promising for corporations, it remains unclear how feasible the decision for this approach is for family firms due to their distinct attributes. Purpose: This thesis aims to research how particular family business attributes influence the decision for collaborative innovation with start-ups. Thereby we contribute to existing academic literature and provide valuable insights for family firms to further increase their innovation potential. Method: To fulfil the purpose of this exploratory research study, secondary data, in the scope of a literature review as well as additional valuable sources and primary data, in the form of qualitative interviews, are gathered. The in-depth interviews allow us to collect responses on sensitive information on firm insights, while triangulation with secondary data enables us to generate a deep understanding of different perspectives significant to this study. In total, ten semi-structured interviews from six family businesses are conducted. Later, Grounded Theory is used for analysing the data. Conclusion: The results show that two of the examined attributes, namely risk aversion and unwillingness to collaborate with external partners, have a negative influence on the decision for collaborative innovation with start-ups. The other two attributes, long-term orientation and unwillingness to invest in innovation purposes both demonstrate ambivalent findings. Thus, their influence cannot be clearly evidenced in this study.
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Misalignment of Stakeholder Objectives In Software start-ups : A Qualitative research based on Software start-ups in IndiaGopagoni, Naveen Kumar, Sabbella, Sri Ranganath Reddy January 2020 (has links)
Context: Misalignment of stakeholder objectives generally takes place in any of the software company irrespective of the small, middle, large scale companies if the misalignment takes place then the goal the project doesn't reach and the objective changes. These misalignment's lead to project failure. Failures of the project in start-ups company some times lead to the shutdown of a company permanently. Minimizing the misalignment in a company means to avoid the risk. Mostly it is more critical for the software start-ups. Objectives: The main aim of our research is to know the factors responsible for the misalignment of the stakeholder objectives in software start-ups along with the significant challenges and possible solutions. Methods: In this qualitative research, we conducted the semi-structured interviews from the twelve start-up companies and collected the data for the research questions. The collected information is then thematically analyzed. We referred to many articles from the google scholar to find the significant challenges responsible for the misalignment of the stakeholder objectives. Results: The main findings in our research are as follows RQ1 external sponsor with his focus on return on investment discussed by the ten out of twelve software start-ups. In the twelve companies, ten companies are dependent on the external sponsor. Human factor and the requirements prioritization are the factors discussed by the six and five interviewees of the start-up companies. The remote working, last-minute change of requirements, deadlines are discussed by two interviewees. The one interviewee discusses the technology factor. In the findings from RQ2, we observed that the challenges related to the humans, return on investment, the external sponsor is more dominant compared to others factors like technology factor, deadlines, remote working, a last-minute change of requirements. In the findings of RQ3, about the possible solutions for the challenges with the misalignment of stakeholder objectives. Conclusions: The results of this study may help the furthers researchers who can research on the misalignment of the stakeholder objectives in software start-ups. These solutions may help the software industry people to minimise the general challenges in future in a better way. This results also may use for the people who want to start a software start-up so that they can know the factors, challenges, solutions of the misalignment of the stakeholder objectives in software start-ups.
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People matters : attracting knowledge workers to technology start-ups (TSUs) in South AfricaDaniels, Colin Peter 19 May 2012 (has links)
Companies within the high-technology industry are largely dependent on a specialised knowledge base to make advances in technological innovations and maintain a competitive advantage. Technology start-ups (TSUs) have limited resources and face various organisational challenges which place them at a disadvantage in the recruitment of skilled knowledge workers. This research investigates the factors which attract highly skilled knowledge workers to technology start-ups (TSUs) in South Africa, despite their numerous challenges. This study used a mixed method design involving 129 knowledge workers. Exploratory interviews were conducted in the first phase to investigate which factors attracted knowledge workers to TSUs. An Adaptive Choice-Based Conjoint (ACBC) experiment in the second phase tested the relative importance of the attributes that were identified during the interviews and in the literature. The findings revealed that intellectual challenge and financial package were the most important individual attributes while non-financial job attributes were most important overall. Different preferences existed between genders although not between job types. The entrepreneurial aspirations of the knowledge worker were also found to be a significant factor in their attraction to a TSU. Recommendations are made to TSUs for recruiting talent based on the findings.Copyright / Dissertation (MBA)--University of Pretoria, 2011. / Gordon Institute of Business Science (GIBS) / unrestricted
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Developing a Guideline for Start-ups and Small Scaled Companies for the Selection and Usage of Social Media: A CASE STUDY ANALYSIS OF CLAIMONY / Utveckling av riktlinjer för val och användning av sociala medier för nystartade och små företag : EN FALLSTUDIE AV CLAIMONYEN FALLSTUDIE AV CLAIMONYAtilgan, Cem January 2015 (has links)
This study investigates the role of social media on the outreach and customer engagement within start-ups and small scaled companies and presents a guideline on the selection and usage of social media platforms for such companies.Within the last decade rapid development of social media has revolutionized the way of communication and interaction. The effects of such phenomenon has not only altered the conversation between individuals but also between companies and their stakeholders. Now that being online has become a necessity in order to be reached and to reach, people are spending more and more time online than ever. This rapid change in daily life has had a significant impact on customer behavior. The receivers of conventional media have switched into active participants within the two-way communication world of social media. In order to reach out to such an audience companies have started to modify their marketing and PR activities. To leverage this constantly growing and evolving world of social media, companies need to have a structured social media plan to locate, approach and interact with their audience. This can be done via careful selection and management of social platforms. It is important to note that because of the distinct characteristics of start-ups and small scaled companies a specific approach is required on social media. This paper analyzes the social media usage of start-up company Claimony. Together with qualitative interviews and benchmarking, the study aims to find key points within efficient selection and usage of social media.The findings show that there are several decisive factors for the selection and the usage of social media. Even though each and every one of these has a distinct significance, the barriers and limitations of start-ups and small scaled companies do not allow them to take all into consideration.Thus starting with most popular platforms of social media were found to be the most beneficial, convenient and feasible way to enter into social media. Furthermore, with the triangulation of the analysis of the case company's social media usage, the results from benchmarking and the qualitative interviews, suggested way of usage on social media is presented at the end.In the summary, based on the results of this research and relevant literature, a guideline on the selection and usage of social media platforms for start-ups and small scaled companies is provided.
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Zvýšení výkonnosti podniku prostřednictvím benchmarkinguHelísková, Eva January 2019 (has links)
Helísková, E. The increase of the efficiency of a company with benchmarking. Diploma thesis. Brno: Mendel University, 2019. The purpose of this diploma thesis is to propose suitable suggestions to increase the efficiency of the construction company Geprostav, based on the analysis and comparison with the benchmarking partner. In the summary of the literature the basic theoretical information about the method of benchmarking and about the rating of the efficiency of a company has been stated. Besides the description of the index, on which the financial condition of companies is regarded and compared, the Model excellence EFQM is described there. The Model excellence EFQM is the basis of appreciation of the non-financial factors as well. In the next part, the analysed company and the benchmarking partner are introduced. Pursuant the comparing analysis, the significant deficiencies have been identified and suitable measures are suggested.
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Exploring Predictors of Parent Involvement for Rural Head Start ChildrenWynn, Benjamin E. 01 May 2007 (has links)
In the present study we examined parent participation in an extrafamilial context (Head Start) and the liunily and child development conditions that predicted such participation.
Participants included 3-, 4-, and 5-year-olds and their pa rents in the Northern Utah and Southeastern Idaho areas. The families were grouped according to the ch il d's previous Head Start ex peri ence: those who had received home-based services in year one followed by center-based services in the second year ( l-IB to CB); those who had received no services in year one and home-based services in year two (HB only); and those families who had recei ved no services in year one and cente r-based services in year two (CB only).
Pa rent involvement was measured using the Family Involvement Questionnaire {FIQ) which measured parent involvement according to three ll1c tnrs: home-based involvement (II Bl), school-based involvement (SBJ), and home-school confcrcncing (1-lSC).
The chil dren's development assessments included the Ages and Stages Questionnaire: Social-Fmotional Scale (ASQ:SE) and the Developmental Indicators for the Assessment of Learning-Third Edition (DIAL 3).
Through using the FIQ, this study investigated the predictors of the type and quantity of parental involvement using class grouping (l-IB to CB, l-IB only, & CB only), family demographics. and children's ASQ:SE, and DIAL 3 scores as independent variables.
Our study revealed that even though the class grouping had no significant relation to parent involvement, there were a few independent variables that were beneficial in predicting parents' involvement. The most signi ficant finding was that the chi ld 's ASQ:SE score could be used to help predict the variance in both home-based involvement and school-based involvement acti vit ies. This study found that the higher the number of the ASQ:SE score, the parents were less likely to participate in home-based and school-based activities.
Other interesting findings included that as the number or children increased, the amount of home-based parent involvement decreased. In addition to this, we found that if the parents were European-American and married, they were more likely to report being involved in home-school conferencing activities.
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