Ingeniero Civil Industrial / El siguiente proyecto es la evaluación del modelo de negocios de Hydro Iron, empresa comercializadora de dispensadores purificadores de agua para espacios a la intemperie. Se basa en las metodologías Lean Start-Up y Lean Canvas, que evalúan los aspectos del negocio investigando e iterando. El proceso metodológico llevó a cambiar el foco inicial: de abordar temáticas globales de hidratación saludable y reciclaje, a un modelo de negocios con un producto y una propuesta de valor validada por los clientes. Estos fueron detectados en las iteraciones propias de la metodología, en empresas con faenas en ambientes poco protegidos y que buscan promover la alimentación e hidratación saludables entre sus trabajadores; reducir índices de obesidad; mejorar la productividad y cumplir con la regulación laboral vigente. El objetivo de Hydro Iron es modificar malos hábitos de hidratación en Chile, los que han sido detectados por la OMS. Así, se pretende mejorar la salud y la productividad. Según la OIT, el objetivo puede alcanzarse implementando estas soluciones. El proyecto circunscribe la validación en empresas constructoras. La metodología Lean Canvas, detectó en ellas el deseo de cumplir con la normativa vigente acerca de la hidratación, y eliminar el problema que provoca, (en productividad y tiempo), que los trabajadores dejen sus labores para ir hidratarse. Se testearon organolépticamente distintos tipos de agua, con un focus group. Se definió un fuerte canal de venta y comercialización de los dispensadores al desarrollar una alianza con empresas como Disal, aprovechando su red de contactos y capacidad instalada. Los principales ingresos de la empresa provienen del arriendo de los dispensadores. Finalmente, se evaluó la factibilidad económica del proyecto, que arrojó un VAN de CLP$24.071.998 a tres años, requiriendo una inversión de CLP$68.785.579, que se recupera en diez y siete meses. Por dicho aporte se ofrece transferir un 17,32% de la compañía a inversionistas dispuestos a participar en el emprendmiento.

The aim of this diploma thesis is to analyze and create an inbound marketing strategy for e-shop Stips.cz, which sells experience gifts. The theoretical part includes describing what inbound marketing is and the phases and rules of inbound marketing. In another part many tools of inbound marketing are covered. In the practical part a detailed analysis of visits to the website, competitors, SEO factors and inbound marketing tools is conducted. After the analysis the inbound marketing strategy is presented and the use of the most relevant inbound marketing tools for e-shop Stips.cz is described.

The aim of this thesis is to analyze the marketing tools of an e-commerce company, to evaluate them and to propose suggestions for improvement which will be implemented in the company strategy. The theoretical part describes the history of the Internet and its importance in the current business environment, the strategic procedures applied in online marketing and the description of individual marketing instruments. The practical part introduces the company, its products and its main competitors. Afterwards follows the analysis and comparison of the main online marketing tools and proposals for improvement which should be implemented in the marketing strategy are presented.

The paper introduces venture leasing as a complement to venture capital. Venture leasing provides additional funds for start-up companies in exchange for equity stake in the company. This financing option is commonly used in the United States, but started being implemented in Europe as well.

Business plan as an written document serves to businessman as well as investors. It desribes main points of business plan and informates subjects what, why and how will be. It informates about capital needed for business. The aim of the theses is to prepare good business plan, which will describe, analyze and judge: visions and goals, entrepreneurial activities, analysis backround, marketing plan, financial plan, risks. Another goal is sum up the vialibity od business project.

New software products, especially those based on innovation, typically originate in startup environment. The reasons are well -- known: small start-ups are quick to market (as marketing and development are close, sometimes one person), able to take decisions quickly, not risk-averse, unburdened by corporate bureaucracy etc. If successful (as they all hope to be), they grow quickly. Here comes the catch -- the same attributes that contributed to success early on can become reasons to fail later. The methods used by few, highly motivated stakeholders (owners/managers, key employees) at the beginning do not support the project organization as more people and complex issues are involved. This transition is the subject of this thesis -- how to make sure that suitable methods to support the alignment of marketing and development are phased in not too early (when they would constitute a drag and straitjacket, robbing the start-up of its advantages) but not too late (when their absence would lead to inconsistencies and mistakes, preventing the start-up to become a mature operation). As each project is unique, it requires different method at different times. Rather than proposing a fixed methodology, the thesis suggests criteria for recognizing when to look for a suitable method, how to choose it and how to apply it with minimum effort and optimum result. The theoretical part of the thesis explains how the methods work, the practical part demonstrates how they contribute to making correct decisions with higher probability.

The thesis is focused on solving the problematic issue of how to evaluate companies at an early stage in their life cycle, or how to evaluate the start-ups. The concept of start-ups has very quickly expanded abroad, especially in the United States and in Canada. In recent years, this concept slowly extended even to the Czech Republic, but issues of valuation of start-ups are dealt almost exclusively in foreign publications focusing on foreign start-up companies. Therefore, the aim of this thesis is to familiarize the reader with the basic issue of the valuation of start-ups and performance of the various methods and approaches to the valuation of start-ups.

The main aim of this master's thesis is to write and asses the business plan of online store with original home made products. The business plan is also written in order to get an investor and third partner for our start-up. In the theoretical part are stated all requirements which should be included in every business plan. In the following section I deal with the concrete start-up project Mooza.cz. Besides formal requirements of business plan I follow up with an evaluation of e-commerce situation in the Czech Republic, competitor analysis, marketing and business model, SEO, copywriting and financial plan.

Autor no autoriza el acceso a texto completo de su documento hasta el 18/3/2021. / Ingeniero Civil Industrial / Según una publicación de la ODECU el 2012, Chile es el país con mayor consumo de mayonesa a nivel latinoamericano, llegando a un total de 33.978 toneladas vendidas el 2013, esto es un poco más de un tercio de las ventas de aderezos totales. Estas cifras son preocupantes ya que la mayonesa en un alimento con alta cantidad de grasas y gran aporte calórico, además no aporta significativamente a la nutrición del consumidor. En la presente memoria, el proyecto a desarrollar consiste en un modelo de negocios para un producto nuevo en la industria de las salsas y aderezos premium. En el comienzo del proyecto de memoria, el producto se encuentra desarrollado en su etapa básica, siendo testeado en dos locales. Uno focalizado solo a la venta del producto y el segundo en el que se utiliza tanto en la venta como en la cocina para hacer distintas preparaciones. El modelo de negocio es sumamente importante para esta empresa, ya que ayudaría a reducir los riesgos y costos de entrada a esta industria y poder llevar a cabo su ingreso al mercado de forma rápida. Para esto se utilizará la metodología Lean Start Up en conjunto con Design Thinking, incluyendo actividades mencionadas por Ash Maurya en su libro Running Lean. Una vez testeado el prototipo se logra dar cuenta de dos segmentos personas claves quienes compran los productos y los atributos más importantes del producto para ellos. Mediante distintos métodos cualitativos y cuantitativos se logra encontrar que existe interés de variadas tiendas por el producto, que se reafirma con la frecuencia en que lo compran y conjuntamente, el interés de los clientes de estas tiendas, quienes están dispuestos a pagar por él. Con las ventas que obtuvo la empresa durante el desarrollo del proyecto, se genera una estimación de demanda en torno a variados factores, con la cual se evalúa económicamente el proyecto por medio de un flujo de caja. Al analizar este flujo, se destaca la rentabilidad del proyecto ya que se obtiene un VAN calculado con una tasa de 30% de CLP$47.701.574 y una TIR del 52%. Además la inversión es recuperada totalmente al tercer periodo. Es por esto, que se decide continuar con el proyecto, esta vez dedicándole jornada completa y postulando a distintos fondos para financiarlo.

This study is aimed at uncovering the capital constraints of emerging agribusinesses in South Africa. The goal of the research is to provide South African policy makers, programme administrators and development practitioners with information to make sound policy and programme decisions for the reduction of such constraints. The research also aims to make potential entrepreneurs aware of the importance of considering capital constraints to the start-up and growth of their businesses. This research was informed by the principles of qualitative research and is both exploratory and interpretative in nature. The research process comprised of two phases. The first phase constituted a sample of five experts from the finance-enabling environment (financial institutions); and the second phase was made up of twenty start-up entrepreneurs in the emerging agribusiness industry. The research found that barriers to accessing finance are largely due to lack of collateral, a poor credit record, inadequate business skills and communication problems between financiers and entrepreneurs. On the issue of what role the finance-enabling environment should play in reducing barriers to finance, findings from the research suggested more risk-taking by the financiers, relaxing the stringent credit assessment criteria, increasing the risk appetite and providing more for impairments or bad debts. / Dissertation (MBA)--University of Pretoria, 2010. / Gordon Institute of Business Science (GIBS) / unrestricted