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The research project discusses the ethical aspects of governance focusing on formalisation of ethics within a state owned enterprises as a mechanism to improve governance practices.

The research project discusses the ethical aspects of governance focusing on formalisation of ethics within a state owned enterprises as a mechanism to improve governance practices.

Magister Legum - LLM / Corporate governance failures have been rampant in Zimbabwe’s state owned enterprises and it is necessary to assess if the measures in place are adequate to address the situation at hand. In-order to respond to the above, this paper will explore answers to the following questions: •What is corporate governance and what is the importance of state owned enterprises? •What international best practices are available and is Zimbabwean legislation in tandem with them? •What has been done by other nations that faced the same predicament? •What measures can be adopted to improve the current situation? There has been a considerable amount of discussions on the state of corporate governance in Zimbabwe. The private sector has led efforts in conjunction with the government to address the problems that have been hanging over corporate governance mechanisms, therefore there is a need to assess if these efforts are fitting for the problem at hand. This paper will also shed light on the issue of political appointments and connections in SOE leadership which has largely contributed to the failures of these firms. The economic revival of the nation is dependent on proper corporate governance and this paper shall assess the strengths and weaknesses of the measures to be implemented and provide recommendations where possible.

Social media is proving to be a critical factor for firms moving towards digital marketing strategies. Substantial economic advantage is gained when companies make use of social media platforms such as Twitter to modernise their businesses and start interactive communication with their target market. Social media can have a great impact on the efficiency and performance of state-owned enterprises, which are often plagued by information irregularities that compromise information disclosure and lower the standards of accountability within the state-owned enterprises. Without social media, customers are often unable to evaluate the product and services that the state-owned enterprise is offering before making an offer. An interpretivist research paradigm was adopted and informed this study which applied a mono qualitative research methodology. Sample elements were selected using non-probability purposive and convenience sampling techniques. Data was gathered through a pre-designed interview guide with open-ended questions from the research site. In addition, the case study research design was used in this study. All interview transcriptions were recorded with the aid of a voice recorder and exported to NVivo 11 for cleaning and coding, resulting in emerging themes. Thematic data analysis was performed on the data sets, allowing a detailed discussion of each theme in line with research objectives. The study established that adopting and using social media was the appropriate strategy for firms. Firms, especially state-owned enterprises, reached a larger audience. In addition, the study established that the quality of content uploaded and shared on social media should be of very high quality to project a positive image of the organisation. Appointing dedicated senior personnel to manage the social media strategy enhanced the effectiveness of social media. The study recommended that further research be conducted on other types of social media to allow organisations a wider selection of choices. The study indicated that employees were compelled to use Twitter; thus, a policy shift in the use of social media required managers to put in place Information Communications Technology and Privacy and Security Policies. In order to educate everyone in the organisation, management had to ensure that its policies did not infringe on human rights.

abstract: State-owned Enterprises (SOE) in China were described as Government Business Enterprises (GBE) in planned economy time. Not only as investor and owner, but also manager, government at that time was an all-powerful role in GBE. All factors of production, such as money, raw materials, production, sell, human affairs, were all decided by administrative orders. After reform and opening up, especially since 90s of last century, some related laws, including The Companies Act, were gradually promulgated and carried out, State-owned Enterprises have been found fairly like modern enterprises in appearance, but observe carefully, you will find that with the growing up of the market mechanism, Non-market mechanism still exists stubbornly during the whole company's actual operation. This study focus on two cases of State-owned Enterprises, which are administrated by myself. Trying to find out the difference in business efficiency and group cohesiveness, this study examines the effects of the market mechanism and non-market mechanism, which are respectively operated as a pivotal figure in the two companies. Under the background of the social transformation and State-owned Enterprises’ deepen reform, for stimulating the vitality and efficiency of companies, this study tries to find an optimization management model for State-owned Enterprises. / Dissertation/Thesis / Doctoral Dissertation Business Administration 2015

Performance Management is both a strategic and an integrated approach to delivering successful results in organizations by improving the performance and developing the capabilities of teams and individuals. The term performance management gained its importance and popularity in the1980’s when the competitive pressures in the market place started rising. This is when organizations felt the need of introducing a comprehensive performance management process into their systems for improving productivity and performance effectiveness. Performance management can be regarded as a continuous process of managing the performance of people to get desired results. Performance management is beneficial to major stakeholders of an organization by clearly describing what is supposed to be done for attaining certain desired goals. However focus on performance management may be fruitless without the existence of effective implementation, proper organizational design and management systems.

Performance Management is both a strategic and an integrated approach to delivering successful results in organizations by improving the performance and developing the capabilities of teams and individuals. The term performance management gained its importance and popularity in the1980’s when the competitive pressures in the market place started rising. This is when organizations felt the need of introducing a comprehensive performance management process into their systems for improving productivity and performance effectiveness. Performance management can be regarded as a continuous process of managing the performance of people to get desired results. Performance management is beneficial to major stakeholders of an organization by clearly describing what is supposed to be done for attaining certain desired goals. However focus on performance management may be fruitless without the existence of effective implementation, proper organizational design and management systems.

Since 1989 government due to the economic liberalization and internationalization policy operation, the privatization of public enterprises as one of its specific policies. So state-owned enterprises to seek business strategy that towards the diversification of development. Brand extension of the approach is state-owned enterprises typically use the marketing strategy. For example, Taiwan Sugar Corporation entered the biotech cosmetics industry, the introduction of Stanlen series of cosmetic products. CPC Corporation branched out into health food industry, in petrol station sale of a series of health food stations. State-owned enterprises in the introduction of extension products is often accompanied by promotional activities conducted. According to scholars, Mela, Gupta and Lehmann (1997) found that long-term use of price promotion strategy (e.g.: discounts), may have a negative impact on the brand. Therefore, this study is to investigate the marketing activities with the brand extension strategy for the extension of product attitude and purchase intention impact, and the extension fit whether interfere with or affect the effectiveness of brand extension strategy. This study adopt 2 (state-owned brand attitude: good attitude, bad attitude) X2 (Promotion Type: Price promotions, non-price promotion) X2 (extension fit: high, low) experimental method. Discussing independent variable state-owned brand attitude and Promotion Type, interfere with variable extension fit , to dependent variable purchase intention and extension of product attitude interaction effect. state-run business of Taiwan Sugar Corporation and Taiwan Water Corporation, which produce the packaging water as the brand of experimental. And promote type (price, non-price) and the extension fit (high, low) composed of four kinds of scenario, each scenario sample number of 41 ~ 43, the total valid sample size was 167, mainly test on three university of the students in Kaohsiung. The results showed, the subjects of the original state-owned brand attitude will be transferred to the extension product, thereby affecting the purchase intention and extension product attitude. The subjects which to price promotion have more purchase intention than non-price promotions, but do not affect the extension product's brand attitude. Different extent ion fit will interfere purchase intention and it will effect different attitude, promote type, extension product's attitude.

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