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In this era of increasingly fast communication people are being exposed to quantitative information, from national and international sources, through a range of media including newspapers, magazines, television, radio, pod-casts, YouTube and other areas of the Internet. Contexts include health statistics, environmental issues, traffic statistics, wars, gun laws and so on. It is becoming more and more important that citizens are able to critically read and interpret this information, and to do so requires an understanding of statistical concepts. Research has shown that students are motivated and engaged in learning through the use of authentic, real life tasks. The media provides current information, which can be used to help develop both students’ awareness of how social issues are constructed as well as vital statistical concepts. This paper proposes that secondary school students\'' application of a model for statistical analysis to material taken from media sources, enhances their understanding of statistical concepts. This model, called the Five Step Framework, is described and exemplified for the particular context of opinion polling.