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Problemformulering:Hur påverkar stimuli från produktförpackningen och chokladens utformning konsumenternas smakupplevelse? Syfte:Syftet med detta examensarbete är att förstå hur konsumenternas sinnesintryck påverkar deras smakupplevelse av mjölkchoklad med hjälp av stimuli från förpackningen och utformningen på chokladen. Metod:Denna studie bygger på en kvalitativ undersökning där vi har pendlat mellan empiri och teori genom att använda abduktion som forskningsansats. Tack vare 15 chokladintresserade informanter har vi fått en förståelse för hur de äter choklad, vilka sinnesintryck de fått och hur dessa påverkar deras upplevelse av choklad. Denna förståelse bygger på personliga intervjuer av semistrukturerad typ. I intervjuerna ingick tre olika delmoment där informanterna fick provsmaka och utvärdera tre olika förpackningar med olika utformning av Karl Fazer mjölkchoklad. Intervjuer har även genomförts med en representant från Fazer, produktchef Sofia Lindgren. Slutsatser:Stimuli från produktförpackningen och utformningen på chokladen kan bidra till en bättre smakupplevelse. Attributen i en produktförpackning som påverkar konsumenternas smakupplevelse är individuellt därför bör företag på marknaden utnyttja detta genom att erbjuda flera typer av förpackningar och utformningar på sina produkter. Det är även viktigt att produktförpackningen infriar de förväntningar den skapar för att på så sätt öka smakupplevelsen. Studien visar att det därmed går att påverka konsumenterna till att uppfatta produkter som företag vill att produkterna ska uppfattas genom en sinnesupplevelse.

Restricted classification and similarity rating tasks employing the dimensions of line length and density were used to investigate several issues. One of these was developmental differences in the overall separability of those dimensions. The contribution of perceptual limitation and strategic factors to levels of dimensional responding and to developmental changes in that responding were also investigated. Finally, changes in levels of dimensional responding across trials with simuli and the contribution of those changes to observed developmental differences were studied. Adults (college students) gave more dimensional responses than did children (4 to 6 year olds) and tended to give more dimensional classifications than other type of response.

Subjects were presented with choices between stimuli which differed along some dimension.The present study investigates whether a relational or absolute theory best predicts the results in a transposition situation.

This thesis describes research carried to investigate the role of creative stimuli in the engineering design process. The research was cross-disciplinary bringing findings and perspectives from cognitive psychology to engineering design. The theoretical work undertaken has produced a model to represent how information can be made to work effectively as creative stimuli, inspiring creative ideas that in turn affect the design outputs produced through the creative design process. By combining participation action research with an observational audit, the information-use profiles were constructed for the innovation hub within the associated case company. These gave details of the types of projects and tasks undertaken by the case company; the designers working on them, and most importantly the information being used during design activities. It was shown that over 50% of the information uses recorded were working on diagrammatic representations, predominantly using CAD and imaging software. In this thesis it is shown that information captured, documented and stored by a company can be used as a useful source of creative stimuli. A tool was proposed to retrieve this information in a guided manner to support creative idea generation in industrial brainstorm sessions. The evidence suggested that introducing any of the tested formats of stimuli to a brainstorm group had positive affect on both the rate of idea production and the quality of the ideas being produced. Stimuli sourced internally to the case company in a guided manner were shown to perform as well as the most established creative stimuli tools available.

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The objective of this thesis is to investigate well-defined cross-linked particles synthesized via the reversible addition fragmentation chain transfer (RAFT) process that can be used for drug delivery. To achieve this aim, a wide range of cross-linked micelle systems have been synthesized and intensively investigated. Various biocompatible monomers were employed, including poly (ethylene glycol) methyl ether methacrylate, 2-hydroxyl ethyl acrylate, functionalized glucosamine and nucleotides containing monomers. Different cross-linked structures were used, for example, core-cross-linked, nexus-cross-linked and shell-cross-linked micelles. Diverse stimuli-responsive particles were used, such as pH-sensitive, thermo-sensitive and thiol-sensitive cross-linked systems. Evidences of the successful synthesis of all the resulting cross-linked products are given. They displayed better properties, as drug carriers, than non-cross-linked micelles. A thermo-responsive seven-arm star glycopolymer, synthesized via the RAFT process, was also investigated.