NDLTD Global ETD Search
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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.

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Spelling suggestions: "subject:"stimulusresponse theory"" "subject:"stimulansrespons theory""

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Rewarding Corporate Social Responsibility (CSR) Through CSR Communication: Exploring Spillover Effects in Retailer Private Brands and Loyalty Programs

Hwang, Jiyoung 17 December 2010 (has links)
No description available.
Behavioral Psychology
Behavioral Sciences
Communication
Marketing
Psychology
Sustainability
corporate social responsibility
spillover effects
private brand
loyalty program
ethical consumerism
negativity effect
CSR communication
organic product
Expectancy-value theory
Stimulus-Organism-Response theory

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