Cette thèse a pour ambition d’explorer d’un point de vue théorique et applicatif le paradigme de l’in-band enrichment. Emergence de la société des connaissances, le concept de média enrichi renvoie à toute association de métadonnée (textuelle, audiovisuelle, code exécutable) avec un média d’origine. Un tel principe peut être déployé dans une large variété d’applications comme la TVNi - Télévision Numérique interactive, les jeux ou la fouille des données. Le concept de l’inband enrichement conçu et développé par M. Mitrea et son équipe au Département ARTEMIS de Télécom SudParis, suppose que les données d’enrichissement sont insérées dans le contenu même à enrichir. Ainsi, un tel concept peut-il tirer parti de techniques de tatouage, dès lors que celles-ci démontrent qu’elles ont la capacité d’insérer la quantité d’information requise par ce nouveau type d’application : i.e. 10 à 1000 fois plus grande que celle nécessaire pour les enjeux d’authentification ou de protection de droit d’auteur. Si par tradition la marque est insérée dans le domaine non compressé, les contraintes relatives aux nombreuses applications émergentes (comme la VoD – Vidéo à la Demande ou la TVNi) font du tatouage en temps réel dans le domaine compressé un important défi théorique et applicatif. Cependant, le tatouage dans le domaine compressé est une alliance de mots contradictoires puisque la compression (élimination de la redondance) rend l’hôte plus sensible aux modifications et l’association hôte/marque, plus fragile / The present thesis, developed at Institut Télécom Télécom SudParis under the “Futur et Rupture” framework, takes the challenge of exploring from both theoretical and applicative points of views the in band enrichment paradigm. Emerged with the knowledge society, the enriched media refers to any type of association which may be established between some metadata (textual, audio, video, exe codes...) and a given original media. Such a concept is currently deployed in a large variety of applications like the iDTV (interactive Digital TV), games, data mining... The incremental notion of in band enrichment advanced at the ARTEMIS Department assumes that the enrichment data are directly inserted into the very original media to be enriched. In real life, in band enrichment can be supported by the watermarking technologies, assuming they afford a very large data payload, i.e. 10 to 1000 larger than the traditional copyright applications. The nowadays advent of the ubiquous media computing and storage applications imposes an additional constraint on the watermarking techniques: the enrichment data should be inserted into some compressed original media. A priori, such a requirement is a contradiction in terms, as compression eliminates the visual redundancy while the watermarking exploits the visual redundancy in order to imperceptibly insert the mark

To protect the the copyright of multimedia works have been developed watermarking techniques, that insert an invisible watermark to the original data. The aim of this thesis was to explore modern watermarking techniques, choose three of them and realize them. Also test them, evaluate their properties and possibly improve them. All methods insert a watermark into luminance component of the original image, and work with binary or black and white watermark. All techniques work in the frequency domain using discrete wavelet transform. For the implementation of methods, have been developed software named "Watermarking" that has been programmed in JAVA Version 7. The first chapter describes the types of watermarks, the general process of insertion and extraction, watermarking systems and important feature requests of embedded water- marks. In addition, qualitative methods are mentioned for their comparisons and testing. The chapter also contains a theoretical description of the used transformations and functions. In the second chapter is described the user interface of the software "Water- marking". Chapters three and four contain a theoretical description of the implemented methods and description of implementation of insertion and extraction processes of the watermark. Also there are discussed the exact procedures for testing, the sample data, and the results which are clearly displayed in the tables. The fifth chapter discusses in detail the results obtained in testing the robustness of the watermark, using the software StirMark. In the conclusion are evaluated the advantages and disadvantages of methods and quality parameters.