Mini-dissertation submitted in partial compliance with the requirements for the Masters Degree in Technology: Homoeopathy, Durban Institute of Technology, 2006. / Globally, complementary and alternative medicine is a rapidly expanding sector of which homeopathy and the sale of ‘over-the-counter’ homeopathic medicines is an integral part. In South Africa, the sale of homeopathic products in 2003 increased by 16.4% over figures for 2000. The sale of homeopathic medicines specifically, increased by 23% for the same period, and the sale of homeopathic medicines consists of 67% of all homeopathic products sold. The main method of distribution of these products is via retail outlets like health shops and pharmacies (Health Products Association, 2005). It is thus expected that health shop staff have a basic understanding of complementary therapies, including homeopathic medicines, due to the fact that these products are available ‘over-the-counter’ in health shops. To be effective health service providers, they are expected to understand the principles of homeopathy and its application via the available ‘over-the-counter’ homeopathic products. However, at best we can only assume the understanding that the health shop staff have. Thus, the level of understanding of homeopathy amongst health shop staff was examined through the use of a quantitative questionnaire. / M

Retailers are turning to loyalty marketing to attempt to sustain profitability by encouraging consumer loyalty. This study aimed to explore the factors that influence consumer loyalty towards Edgars, the largest clothing retailer in South Africa. The study found that the strongest influence of consumer loyalty towards Edgars was price, followed by service and then merchandise selection. The effect of method of payment on loyalty was also measured and it was concluded that the more closely consumers are contractually tied to a retailer, the less of an influence price has on their loyalty towards the retailer. The results can guide retail organisations in determining the focus areas of their marketing efforts for consumers that favour different payment methods. / Business Management / M. Com. (Business Management)