Thesis (M.F.A.)--Rochester Institute of Technology, 2007. / Typescript. Includes bibliographical references (leaf [88]).

Thesis (M.Sc.)--University of Hong Kong, 2008. / Includes bibliographical references (p.69).

Thesis (Ph. D.)--Florida State University, 2006. / Advisor: J. Dennis Cradit, Florida State University, College of Business, Dept. of Marketing. Title and description from dissertation home page (viewed Oct. 19, 2006). Document formatted into pages; contains x, 101 pages. Includes bibliographical references.

The concern of this paper is to conceptualize a better understanding of the term "image" as it appears in marketing literature especially in relation to products, brands, corporations and retail stores. The primary emphasis is upon retail store image; how it forms, why it forms, what shape it takes and how it may be changed. The need for clarification of the term "image" is vital if marketers are to evolve strategies which will enhance the sale of their goods. The concept of retail store "image" is developed by introducing the formal theory of attitudes as formulated in social psychology, in an effort to show that attitudes give rise to images and that by understanding the nature of attitudes, retail store management might better understand the forces which determine and change the store image. Two propositions are forwarded which serve to provide the theoretical framework for the discussion. The first proposition states that retail store "image" can best be explained in terms of attitude theory and that images are but simplified attitude summations and provide the consumer with a ready preference map of stores arranged in a hierarchical scale. The second proposition theorizes that specified groups tend to form similar "image" maps of preference in a relatively uniform way and with relatively uniform salience. The determinants of store attitudes and therefore images are analyzed carefully. Firstly, the functional, qualities of store location and parking, store hours, layout and display, price and quality relationships, depth and width of assortment and store services are presented as being fully controllable by the retailer. Psychological attributes such as the character of sales personnel, packaging, advertising tone and style of merchandise are also analyzed as controllable determinants. Finally, the uncontrollable determinants of group influences and status connotations are dealt with as they intervene between the store's actions and the perception of these actions by consumers. The study concludes with an attempt to relate the propositions presented with theories of consumer behaviour as presented by other writers in the field of marketing. The model of buyer behaviour evolved by John Howard appears to reinforce the image model presented in this paper. Irving Crisp, dealing with attitude theory in marketing, also adds weight to the formulation of "image" theory upon the base of attitude formation and change. Finally, the theoretical model of Victor Vroom is presented to emphasize the concepts of instrumentality and expectancy as prime factors influencing attitude and image formation. / Business, Sauder School of / Graduate

Thesis (M.B.A.)--University of Hong Kong, 1981.

Shanghai Street is one of the oldest streets in Kowloon peninsula. The street was once a main business street in the area before being replaced by Nathan Road since 1970s. As the main business centre was shifted to Nathan Road, some of traditional neighbor shops still remain at the street. The key issue to be addressed by this dissertation is that although traditional neighbor shops and their businesses still exist at Shanghai Street, these shops have gradually diminished due to revitalization and gentrification of nearby streets. Tangible and intangible character defining elements of the street are diminishing. This dissertation will focus on the traditional neighbor shops and their businesses at Shanghai Street, by means of cultural mapping, and analysis the street in terms of tangible and intangible character defining elements. Shanghai Street, as one of the oldest streets in Hong Kong old urban district, can reflect the spirit and characteristic of Hong Kong “Street Life”. The objective of this dissertation is to understand and document traditional neighbor shops and their businesses at Shanghai Street, before the existing characters are gone. / published_or_final_version / Conservation / Master / Master of Science in Conservation

M.Tech. Business Administration. Business School. / Retail store environment factors such as lighting, colour, layout, scent and music have a direct effect on business performance. Research on the retail store environment and its influence on business performance have been limited to the developed nations. There have been no studies to date to address the issues of the retail store environment in Tshwane. This study focused on the perceptions of retailers in Tshwane Central to establish whether they know and understand the concept of the retail store environment and the factors that influence it. The study also investigated which factors were most important to retailers with regard to retail store environment factors that influence business performance. The objective of the study was to establish whether retailers in Tshwane Central are aware that the performance of their business is directly affected by the interior retail store environment, and which factors the retailers consider important in affecting business performance.

Thesis (M.Mous.Man.)--University of Hong Kong, 2009. / Includes bibliographical references (p. 113-116).

Thesis (M. S.)--Architecture, Georgia Institute of Technology, 2007. / Ringholz, David, Committee Chair ; Chung, Wayne, Committee Member ; Johnson, Jennie, Committee Member.

published_or_final_version / Housing Management / Master / Master of Housing Management