Thesis (M.Phil.) - University of Queensland, 2002. / Includes bibliographical references.

While much has been written about retail stores and the retail environment, franchises and organisational marketing, not much can be found on “host” organisations such as shopping centres and their role within the marketing mix. A unique disparity exists within shopping centres in that not only are they an organisation with their own brand identity and culture, but they also play host to numerous retailers and franchises with very clear brands and messages of their own. The question that is often posed to the landlord is therefore whose message or what message is the correct one to market to the common consumer-base targeted by both the shopping centre (landlord) and the tenant (retailers). When considering this, it is important to understand that a symbiotic relationship exists between landlord and tenant within shopping centres in that if a tenant is successful this will result in greater rentals for the landlord and if the landlord’s property is successful, i.e. popular, this will result in greater revenue for the tenant. Both parties therefore actively engage in marketing of their businesses and whilst the message is often noticeably different, what is unique is that this is often to the same consumer-base. Tenants in many shopping centres contribute towards centre marketing expenses as part of their lease agreements and as a result have certain expectations in terms of what message is being marketed. Shopping centres varying in size and tenant numbers make the landlords marketing role that much more complex and often generic messaging is employed to umbrella the wide offering available. This study aims at investigating the expectations held by retail tenants of their shopping centre landlords through the internal communications function. Corporate communication theory as well as public relations theory was used as a grounding.

Children’s interests are often used as a rationale in child-centered approaches to build emergent curriculum that is tailored to young children’s motivations for learning. Against a neoliberal backdrop of standardized learning objectives, emergent curriculum appeals to children’s interests to foster children’s agency through building curriculum alongside teachers. However, research on children’s interests calls for further development of theory regarding children’s interests as the concept may be conceptualized narrowly in research and practice. This study explored the concept of children’s interests within a child-centered preschool classroom at a private university-based school that implements emergent curriculum. I used critical childhoods studies and Actor Network Theory as analytic and theoretical frames for conceptualizing children’s interests as socially and materially constructed among networks of both human and nonhuman actors. The findings are presented as a case study of a Store project that was developed based on children’s interests in money, stores, and ice cream. Fieldnotes and memos from participant observation, artifacts, and teacher documentation were used to map actor networks acting upon one another in the development of the Store project. Through the tracing of the material and semiotic transformations of money, stores, and ice cream, I argue that children exhibited agency through expressions of resistance that were made viable in network with material and other nonhuman actors. Children sought free interests that circulated outside the frames of the Store project’s currency by networking with red shoes, emptied bookshelves, and lollipops. Even as teachers supported and sustained the interest-based Store project toward real learning goals through eliciting children’s feedback and sense of duty, children offered silence as well as critique of the shopkeeper/customer dichotomy as resistance. As such, I propose that children exhibit agency through resistance in the process of redefining their interests within the contexts of their particular childhoods. Implications of the findings explore ways that children’s interests are situated within and propulsive toward particular childhoods and markets of labor futures. Though non-publicly funded child-centered settings that adopt emergent curriculum are partially sheltered from neoliberal demands on proffering real learning outcomes, they are networked within a neoliberal context through their positions within markets of schooling.

Lee Wai Kit Clifford. / "Architecture Department, Chinese University of Hong Kong, Master of Architecture Programme 2000-2001, design report." / Includes bibliographical references. / Initiation --- p.5 / Introduction --- p.6-7 / About Mao Zedong --- p.8 / Mao's Time Line --- p.9 / Chapter PART I --- Commercialization of Mao Zedong --- p.10-12 / Commercialization of Mao's Image --- p.13-15 / Commercialization of Mao's History --- p.16-25 / Commercialization of Mao's Thought --- p.26-39 / Chapter PART II --- Design Report --- p.40-41 / Shopping Mao --- p.42-47 / Anti-Monopolism --- p.48-53 / The Mass Line --- p.54-67 / The Self Cultivation --- p.68-79 / Appendi x --- p.80-89 / Bib1iography --- p.90-91

published_or_final_version / Business Administration / Master / Master of Business Administration

by Li Kar-cheung. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1990. / Bibliography: leaves 78-79. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iii / LIST OF TABLES --- p.v / PREFACE --- p.ix / Chapter I. --- INTRODUCTION --- p.1 / Company Background --- p.1 / The Office Equipment Market --- p.3 / Action Adopted --- p.5 / Objective of Study --- p.6 / Chapter II. --- RESEARCH METHODOLOGY --- p.8 / Customer Perception Survey --- p.8 / Data Collection Method --- p.8 / Focus Group Study --- p.9 / Questionnaire Design --- p.9 / Sample Design --- p.9 / Data Collection --- p.10 / Method of Analysis --- p.10 / Limitations of the Study --- p.11 / Personal Interview --- p.11 / Breakeven Analysis --- p.11 / Chapter III. --- SURVEY FINDINGS --- p.13 / Demographic Characteristics --- p.13 / Demand and Usage --- p.14 / Channel Preference --- p.15 / Key Considerations to Buy --- p.16 / Brand Name and Vendor Reputation --- p.17 / Shop Location --- p.18 / Shopping Habit --- p.19 / Price --- p.20 / Summary of Findings --- p.20 / Chapter IV. --- BREAKEVEN ANALYSIS --- p.22 / Personal Interview Findings --- p.22 / Determination of Breakeven Sales Revenue --- p.25 / Chapter V. --- RECOMMENDATIONS --- p.28 / Product --- p.28 / Brand --- p.30 / Location --- p.30 / Price --- p.30 / Advertising and Promotion --- p.31 / Chapter VI. --- CONCLUSION --- p.32 / APPENDIXES / Chapter Appendix 1 --- Organization Chart --- p.33 / Chapter Appendix 2 --- Focus Group Study --- p.34 / Chapter Appendix 3 --- Questionnaire --- p.37 / Chapter Appendix 4 --- Tables --- p.48 / BIBLIOGRAPHY --- p.78

published_or_final_version / Real Estate and Construction / Master / Master of Science in Construction Project Management

Service quality defined by the customer is an important element in satisfying customers and may determine retail survival. The SERVQUAL instrument measured desired and minimum expectations and perceptions of service quality in a small apparel specialty store. Factor analysis with varimax rotation resulted in three dimensions of service quality for both desired and minimum levels of expectations and perceptions: (a) Personal Attention, (b) Reliability, and (c) Tangibles. Regression analyses determined the relationship between overall service quality (OSQ) and various predictor variables. Based on gap scores between desired expectations and perceptions, the Personal Attention and Tangibles dimensions were significant in predicting OSQ. SERVQUAL is a managerial tool that small apparel retailers may use to improve service quality.

This study investigated college student's image of apparel retail stores associated with shopping environment, price, and fashion innovativeness and their self-perception of appearance and fashion innovativeness. These served as the dependent and independent variables, respectively. University of North Texas students residing in on-campus housing completed a self-administered questionnaire measuring each variable. Repeated measure ANOVAs determined differences in self-perceptions and store images across four stores varied by fashion (innovative/mass) and price (high/low). Results indicated that perceptions for shopping environment, price, and fashion innovativeness differed by store. Students' appearance and fashion innovativeness had no significant effect on their perceptions of apparel retail store image. Students perceive stores differently based on shopping environment, price, and fashion innovativeness.

Thesis. 1977. M.Arch.--Massachusetts Institute of Technology. Dept. of Architecture. / MICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH. / by Kevin A. Benjamin. / M.Arch.