No / While managers use a variety of tools, they overwhelmingly continue to use those that are well established and focus on the management of internal and external resources, whereas tools aimed to foster more innovative, dynamic, and ‘blue ocean’ strategies are not widely applied in practice.

In connection with efforts to improve the way of managing business, the controlling system is being introduced more often than ever before as an inseparable part of modern business management concepts. The aim of this work is to implement a controlling system to the company and illustrate possible ways for using controlling tools in practice. The theoretical part is devoted to the importance and functions of controlling system in the company. The reader gets familiar with analytical tools used for strategic and operational levels of management, planning and control. The theoretical knowledge is applied to a particular company in the second part of this diploma paper and deals with the concept of the controlling system introduction based on its needs.

Background: Big data analytics has been referred to as a hype the past decade, making manyorganizations adopt data-driven processes to stay competitive in their industries. Many of theorganizations adopting big data analytics use agile methodologies where the most importantoutcome is to maximize business value. Multiple scholars argue that big data analytics lead toincreased business value, however, there is a theoretical gap within the literature about how agileorganizations can capture this business value in a practically relevant way. Purpose: Building on a combined definition that capturing business value means being able todefine-, communicate- and measure it, the purpose of this thesis is to explore how agileorganizations capture business value from big data analytics, as well as find out what aspects ofvalue are relevant when defining it. Method: This study follows an abductive research approach by having a foundation in theorythrough the use of a qualitative research design. A single case study of Nike Inc. was conducted togenerate the primary data for this thesis where nine participants from different domains within theorganization were interviewed and the results were analysed with a thematic content analysis. Findings: The findings indicate that, in order for agile organizations to capture business valuegenerated from big data analytics, they need to (1) define the value through a synthezised valuemap, (2) establish a common language with the help of a business translator and agile methods,and (3), measure the business value before-, during- and after the development by usingindividually idenified KPIs derived from the business value definition.

The aim of this thesis is to evaluate management control system in a company and pro-pose measures for better use of management control system as a subsystem of manage-ment of the company supporting the achievement of business objectives of the owners in the changing market environment. Thesis consists three main parts. The first theoretical part contains information about management control system. Analysis of the current state of management control system describes state of the management control system in a company and in the last section are suggestions for possible improvements of man-agement control system.