Submitted by Maicon Juliano Schmidt (maicons) on 2015-04-27T17:50:15Z No. of bitstreams: 1 Bruna do Nascimento Remus.pdf: 4792012 bytes, checksum: e0c337783ab90351e3b21a52c03d62cf (MD5) / Made available in DSpace on 2015-04-27T17:50:15Z (GMT). No. of bitstreams: 1 Bruna do Nascimento Remus.pdf: 4792012 bytes, checksum: e0c337783ab90351e3b21a52c03d62cf (MD5) Previous issue date: 2012-01-31 / Nenhuma / A globalização aparece hoje como um processo que permeia as mais diversas relações e contextos, influenciando as dinâmicas sociais, econômicas e culturais. Nesse cenário, fenômenos como a hibridação cultural proposta por Canclini e a compressão tempo-espaço exposta por Bauman aparecem influenciando as dinâmicas que nos envolvem. Como resultado das ações de todos esses processos, surgem alterações na lógica da construção de identidades, bem como na lógica de consumo, onde tais relações acabam acarretando em esvaziamentos dos territórios, (vistos como extensão das identidades e possuindo identidades próprias), e transformação destes em mercadorias. Nesse contexto surge o conceito de Cidades Criativas, que será discutido como a base desta pesquisa. Compreendido tal conceito, cenários para a cidade de Porto Alegre serão construídos e, a partir de uma lógica do design, se dará a reflexão que é o objetivo desta pesquisa: pensar Porto Alegre, através de uma ótica do design, no contexto das Cidades Criativas, gerando uma atualização deste conceito trazido para a área do design. / This research comes from the acknowledgment of globalization's actual stage that today seems to be a process that permeates the most complex relations and contexts, influencing the social, economical and cultural dynamics. As consequence of this process, phenoms such as the cultural hybridisation proposed by Canclini and the compression of time and space exposed by Bauman appear, altering the territorial dynamics, generating the emptying and retaking of territories, represented by the concepts of deterritorialization and reterritorialization. In this context of emptying cities, this research focuses on the comprehension of the concept of "creative cities" as a device of territorial valorization, reinventing and innovating the cities from their very own crises. The objective is to verify in the context of the studied project aspects of the strengths and weaknesses for the supplying of means so that the city of Porto Alegre can project as a creative city. The methodological approach happens through strategic design, understanding projective factors capable of evincing a creative logic for cities. As an empirical study, a case study was developed about “PortoAlegre.cc” project. This project is an initiative made in the city of Porto Alegre that furthers the participation of the population on the search for solutions of the city's problems. The analysis and discussion of the case happens through the methodology of scenario building oriented by design and complements itself in an experiment. The results point that “PortoAlegre.cc” project, while still not being able to supply the needed conditions to start a process of articulating the city as a creative city, is a fundamental initiative that represents a change in mentality about the process of co-creating a city.