Esta dissertação tem como objetivo geral apresentar propostas para a melhoria da gestão estratégica da informação nas pequenas empresas, considerando suas especificidades de gestão. A revisão bibliográfica sobre o processo de gestão da informação e as especificidades das pequenas empresas permitiu definir as variáveis de pesquisa. No trabalho de campo foram estudadas quatro empresas do setor industrial metal-mecânico, instaladas na cidade de São José do Rio Preto. O trabalho de campo permitiu identificar as informações utilizadas para analisar os aspectos externos e internos das empresas; e a maneira que essas empresas coletam, processam e distribuem dados e informações aos tomadores de decisão. Com o intuito de que melhores decisões sejam tomadas e que as pequenas empresas apliquem seus recursos escassos naquilo que realmente ajudará no seu crescimento e desenvolvimento, foram apresentadas as seguintes propostas: além de conscientizar os dirigentes sobre a relevância e os benefícios da gestão estratégica da informação, ensinar-lhes também sua sistematização; analisar a influência e relação das variáveis internas e externas no desempenho da empresa e eleger os aspectos mais relevantes sobre cada variável externa e interna; os funcionários dos diversos departamentos seriam treinados para realizarem a monitoração e a coleta de dados sobre todas as variáveis; discutir, analisar e interpretar em conjunto os dados obtidos na coleta a fim de transformá-los em informações válidas para a tomada de decisão; registrar não só as informações resultantes, mas também os principais pontos de reflexão gerados nas reuniões; utilizar mais a forma escrita para a disseminação das informações estratégicas, e divulgar por toda a empresa a existência das atas, relatórios, etc.; fazer um feedback do processo de gestão da informação; e por fim, criar um escritório da informação. Apesar da limitação da impossibilidade em generalizar as conclusões, espera-se que este estudo ajude em pesquisas futuras e na construção de teorias administrativas específicas para as pequenas empresas. / This dissertation aims to present proposals for the improvement of the strategic management of information in small companies considering their management specificity. The bibliographical revision on the process of information management and the specificity of small companies allowed defining the research variables. In the field work four companies of the industrial metal-mechanicals section, installed in São José do Rio Preto were studied. The field research allowed identifying the information used to analyze the external and internal aspects of the companies; and the way those companies collect, process and distribute data and information to decision-makers. To make companies improve their and apply their scarce resources to what will really help their growth and development, the following proposals are presented: besides to make leaders aware of the relevance and the benefits of strategic information management and relevance and the benefits of the strategic administration of the information, also to teach them their systematization; to contemplate the influence and relationship of the internal and external variables on the performance of the company and to choose the most important aspects about each internal and external variable; to train the employees of the several departments to accomplish the data collection of all the variables; to discuss, to analyze and to interpret the data obtained in the collection and to turn them in valid information for to make decision; to register not only the resulting information, but also the principal reflection points generated on the meetings; to use more the writing form for the spread the strategic information and to publish for the whole company the existence of the minutes, reports, etc.; to do a feedback of information management constantly; and finally, to create an office of the information. Despite the difficulty in generalizing conclusions, the present study is expected to help future researches and the construction of specific administrative theories for small companies.

Esta dissertação tem como objetivo geral apresentar propostas para a melhoria da gestão estratégica da informação nas pequenas empresas, considerando suas especificidades de gestão. A revisão bibliográfica sobre o processo de gestão da informação e as especificidades das pequenas empresas permitiu definir as variáveis de pesquisa. No trabalho de campo foram estudadas quatro empresas do setor industrial metal-mecânico, instaladas na cidade de São José do Rio Preto. O trabalho de campo permitiu identificar as informações utilizadas para analisar os aspectos externos e internos das empresas; e a maneira que essas empresas coletam, processam e distribuem dados e informações aos tomadores de decisão. Com o intuito de que melhores decisões sejam tomadas e que as pequenas empresas apliquem seus recursos escassos naquilo que realmente ajudará no seu crescimento e desenvolvimento, foram apresentadas as seguintes propostas: além de conscientizar os dirigentes sobre a relevância e os benefícios da gestão estratégica da informação, ensinar-lhes também sua sistematização; analisar a influência e relação das variáveis internas e externas no desempenho da empresa e eleger os aspectos mais relevantes sobre cada variável externa e interna; os funcionários dos diversos departamentos seriam treinados para realizarem a monitoração e a coleta de dados sobre todas as variáveis; discutir, analisar e interpretar em conjunto os dados obtidos na coleta a fim de transformá-los em informações válidas para a tomada de decisão; registrar não só as informações resultantes, mas também os principais pontos de reflexão gerados nas reuniões; utilizar mais a forma escrita para a disseminação das informações estratégicas, e divulgar por toda a empresa a existência das atas, relatórios, etc.; fazer um feedback do processo de gestão da informação; e por fim, criar um escritório da informação. Apesar da limitação da impossibilidade em generalizar as conclusões, espera-se que este estudo ajude em pesquisas futuras e na construção de teorias administrativas específicas para as pequenas empresas. / This dissertation aims to present proposals for the improvement of the strategic management of information in small companies considering their management specificity. The bibliographical revision on the process of information management and the specificity of small companies allowed defining the research variables. In the field work four companies of the industrial metal-mechanicals section, installed in São José do Rio Preto were studied. The field research allowed identifying the information used to analyze the external and internal aspects of the companies; and the way those companies collect, process and distribute data and information to decision-makers. To make companies improve their and apply their scarce resources to what will really help their growth and development, the following proposals are presented: besides to make leaders aware of the relevance and the benefits of strategic information management and relevance and the benefits of the strategic administration of the information, also to teach them their systematization; to contemplate the influence and relationship of the internal and external variables on the performance of the company and to choose the most important aspects about each internal and external variable; to train the employees of the several departments to accomplish the data collection of all the variables; to discuss, to analyze and to interpret the data obtained in the collection and to turn them in valid information for to make decision; to register not only the resulting information, but also the principal reflection points generated on the meetings; to use more the writing form for the spread the strategic information and to publish for the whole company the existence of the minutes, reports, etc.; to do a feedback of information management constantly; and finally, to create an office of the information. Despite the difficulty in generalizing conclusions, the present study is expected to help future researches and the construction of specific administrative theories for small companies.

Made available in DSpace on 2015-04-22T22:11:28Z (GMT). No. of bitstreams: 1 Ana Paula.pdf: 562305 bytes, checksum: 4d45fcaefda037e6577f067eeca7c25e (MD5) Previous issue date: 2007-12-21 / Global connections have contributed to expand the companies horizons improving the relationship between clients and suppliers. The survival in a competitive world demands a constant exercise of establishment objectives and goals defined in the strategic planning that shall be shared by the whole organization and monitored constantly. In this environment, the decision to use an integrated system and sophisticated internal controls related to financial management and its tools in order to provide reliable information preferably in real time are seen as competitive advantages, essential to speed up the decision process. The aim of this work is to analyze aspects of the strategic and financial management, their integration and the connections established between them. References to tools and information systems used by the financial management are made and the extension they add value to strategic management is also analyzed. As materials and methods, a case study has taken place in a company that produces electro electronic parts located in the Industrial Pole of Manaus. Three executives directly involved with the strategic and financial planning processes were interviewed. The state of art mentioned in this work admits that, among the different definitions of business strategy, all schools agree concerning the necessity of generating actual and sustainable competitive advantages and defining measurable goals. The integration of strategic and financial management occurs due to the necessity of defining the sources which will allow the achievement of the established goals, also confirmed by the executives who took part in the case study. Based on this approach, this work contributes to reinforce the academic connections between strategy and finance and helps to understand the relationship between them, the importance of the financial tools and information systems. / A globalização tem contribuído para expandir os horizontes das empresas intensificando as relações entre clientes e fornecedores. A sobrevivência em um mundo cada vez mais competitivo demanda um exercício constante de fixação e acompanhamento de objetivos e metas traçadas em seu planejamento estratégico que devem ser compartilhado por toda a organização. Neste contexto, a opção pela adoção de sistemas integrados e a sofisticação do controle interno relacionado a gestão financeira e suas ferramentas a fim de proporcionar informações confiáveis preferencialmente em tempo real são vistos como diferenciais para agilizar o processo decisório. O objetivo desta dissertação é analisar aspectos da gestão estratégica e financeira, sua integração e as relações que se estabelecem entre elas. São ainda levantadas referências a ferramentas e sistemas de informação utilizados pela gestão financeira e até que ponto os dados gerados auxiliam o planejamento estratégico agregando valor. Como materiais e métodos foi realizado um estudo de caso em uma empresa de componentes do segmento eletroeletrônico do Pólo Industrial de Manaus que contou com o depoimento de três executivos diretamente envolvidos com o planejamento estratégico e financeiro da companhia. O estado da arte abordado admite que, dentre as diversas definições de estratégia empresarial, todas as escolas citadas convergem sobre a necessidade de geração de vantagens competitivas atuais e sustentáveis e a fixação de objetivos e quantificá-los. Constata-se a integração da gestão estratégica com a financeira através da necessidade de definição da origem dos recursos que irão viabilizar o alcance das metas estabelecidas para o negócio, ratificada pelas afirmações dos executivos que participam do estudo de caso. Desta forma este trabalho contribui para estreitar os laços acadêmicos entre estratégia e finanças além de auxiliar na compreensão da relação entre elas, a utilização de suas ferramentas e a crescente importância dos sistemas de informação.

This quantitative research study investigated the impact of organisational context on the process and success of strategic IS planning (SISP) in post-implementation information systems in Libyan organisations. A set of direct and indirect relationships were investigated in the research model. The organisational context presented as a contingent situational variable mediated by SISP process and predicted by SISP success (the criterion variable). The causality of the relationship set was developed from the contingency theory of information systems and supported by fit models in strategic management research. The study deployed multivariate analysis represented in the structural equation modelling (SEM) to develop robust construct measurements and analyse data collected from executives responsible for information systems planning in both public and private Libyan organisations. Multi-dimensional multi-items constructs were used in the path analysis model after they were extensively validated. The path analysis model represented as mediation model, where hypothesise suggest that SISP context has an impact SISP success, through the influence of the SISP process. In the model, four dimensions of the SISP context construct were found to have a significant impact on SISP success directly and indirectly through the SISP process. Two of these dimensions are components of the leadership orientation construct, namely “Creative and Controlling” leadership. The other two dimensions are “Organisation centralisation structure and the Riskiness of organisation strategies”. The environmental uncertainty and planning resource constructs were found to have no impact on SISP success in Libyan organisations. Furthermore, this study validated six out of seven dimensions of SISP process construct measurement; only five exhibited acceptable fit level in the path analysis model and all were affected by the SISP context. However, just three out of five SISP process constructs had an impact on SISP success namely “Comprehensiveness, Focus and Intuition planning process”. Different SISP processes were associated with different levels of SISP success, “Intuition” was the most effective SISP process approach. The second most effective SISP process approach was the “Focus on innovation”, followed by “Limited comprehensiveness”. The SISP success measured by the fulfilment of key objectives that has three measurements constructs namely “Analysis, Alignment, and Cooperation”. The research suggest that under the effect of organisation context the most successful SISP produced by (CIO, CEO, or top executives) who rely less on personal judgment, focus more on innovation rather than control and limit their comprehensiveness of information systems planning process.

Darbas yra aktualus, nes viešojo sektoriaus įstaigose ir organizacijose kol kas nėra pakankamų žinių apie informacinių technologijų valdymo procesų tobulinimo metodus. Dažnai informacinių technologijų plėtra ir strateginis valdymas yra suprantama kaip technologinis, o ne kaip vadybinis uždavinys, todėl tampa atskirti nuo pagrindinių įstaigos veiklos procesų ir vyksta nepriklausomai nuo pagrindinės įstaigos veiklos. Šiame magistriniame darbe išanalizuotos Lietuvos viešojo sektoriaus informacinių technologių strateginio valdymo problemos nustatytas Lietuvos viešojo sektoriaus strateginio valdymo lygis. Šio darbo tyrimo objektas – Lietuvos Respublikos viešojo sektoriaus informacinių technologijų strateginis valdymas. Tikslas – nustatyti Lietuvos Respublikos informacinių technologijų strateginio valdymo galimybes, taikant tarptautinį standartą COBIT. Iškeltam tikslui pasiekti ir išspręsti tokie uždaviniai, kaip: informacinių technologijų strateginio valdymo svarba, atlikta teisinės bazės, reglamentuojančios viešojo sektoriaus informacinių technologijų valdymą, analizė, išanalizuotas tarptautinį standartą – COBIT ir sugretintas su Lietuvos teisine baze, tai pat atlikta ekspertų apklausa. Taip pat atliktas tyrimas patvirtino keliamą hipotezę: Lietuvos Respublikos viešojo sektoriaus informacinių technologijų srityje strateginio valdymo reglamentavimas teisės aktais neatitinka reglamentavimo pagal tarptautinį standartą – COBIT. Pirmoje dalyje pateikiama lietuvių ir užsienio mokslinės... [toliau žr. visą tekstą] / The work is important, because the lack of knowledge on improvement methods of the information technologies management processes exists in organisations and institutions of public sector. Information technologies development and strategic management is often understood as technological, but not administrative task and due to that it becomes desintegrated with the main institutional processes and goes independently from main institutional activities. In this master work problems of the strategic management of information technologies in public sector of Lithuania are analysed and the maturity level of the strategic management of public sector of Lithuania is determined. Analysis object of this work - strategic management of information technologies in public sector of the Republic of Lithuania. The objective – to determine strategic management of information technologies in public sector possibilities using international standard COBIT. For the analysis object reaching goals were solved - such as importance of the strategic management of information technologies, analysis of the legal basis, which regulates management of the public sector information technologies, analysed international standard COBIT and mapped with Lithuanian legal basis, performed interview of experts. Analysis performed confirmed raised hypothesis: regulation of the strategic management in area of public sector information technologies in the Republic of Lithuania does not meet regulations if to compare... [to full text]

The thesis deals with the strategic analysis of external and internal environment of Retre, s. r. o., which operates on the czech market in the field of laundering. The main line of business is laundering, smoothing and collecting of textile and clothing for chemical cleaning. The theoretical part describes basic terms necessary for understanding of broader connections. Terms like strategic management, strategy, strategic thinking etc. are defined here. In a separate chapter there is a description of the process of marketing research , of gathering of the necessary information (marketing information system) and the description of the individual analyses of external and internal environment. In the practical part the company Retre, s. r. o -- laundry and drycleaner's is analysed using these individual analyses. Based on the gathered information, its current situation and its position on the market is assesed and suitable measures for improvement are proposed.