The thesis deals with the evaluation of the performance of the chosen company by using modern indicators, specifically Balanced Scorecard. The work is divided into four parts. The first part defines the objectives, methods and procedures of processing work. The second part contains a theoretical work. The next section provides basic information about selected company and includes a strategic analysis and financial analysis. In the final fourth part I introduce based on the results of analyzes the suggestion for the implementation of the BSC model to improve the performance in the area of strategic management of the company.

The aim of the diploma thesis Evaluation of Company Performance is to propose the implementation of the Balance Scorecard for selected company CZECHmetal spol. s r. o., which aims to increase the competitiveness and performance of the particular company. The analytical part is devoted to the introduction of the company and the services offered, the design part will be elaborated on the basis of strategic analysis outputs. Strategic goals are set out in individual perspectives as well as benchmarks that accompany target values. The thesis sets out strategic initiatives that lead to the achievement of the objectives previously set. The conclusion contains the risks and benefits associated with the implementation of the model in society.

The thesis focuses on the problems of company performance, its assessment and the following implementation of the Balanced Scorecard model. The theoretical part of the work introduces theoretical knowledge acquired in professional literature followed by other parts of the thesis. The analytical part aims at introducing a chosen company including situational and financial analysis. The final values are used as a basis for the proposal part of the work that focuses on the creation and implementation of the aforementioned BSC model in the analysed company directed at reaching not only a higher performance but also the required strategic objectives.

The diploma thesis focuses on the evaluation of the performance of a business company using Balanced Scorecard. The theoretical part of the thesis defines important theoretical knowledge taken from scholarly literature, which forms the necessary basis for the following parts. The analytical part is used to introduce the business company and perform strategic analysis. The obtained values and knowledge are then applied in the design part of the work. The design part focuses on the implementation of the Balanced Scorecard model in a business company and the design of other recommendations that enable performance increase and competitive market position improvement.

The Master´s thesis is focused on evaluation of performance in the company by using Balanced Scorecard. Theoretical part describes the method of Balanced Scorecard and other analyses needed to measure performance. The next part evaluates current situation of Matezex spol. s r.o. by using selected analytical methods and in conclusion is a proposal for implementing the Balanced Scorecard in the company. Within this part there are strategic goals of individual perspectives, strategic map, schedule of implementation and there are assessed risks that could accompany implementation of this concept.

The Master’s thesis is focused on evaluation the performance of the company NEPA. The theoretical part includes the definition of business performance concepts and the presentation of the assessment methodology. This part continues in the description of selected types of strategic analyses. There is an introduction of the company, its activities, strategic and financial analyses in analytic part. That is important for inscription and the base of Balanced Scorecard concept. Based on these findings a Balanced Scorecard implementation proposal is for the analyzed company. In the conclusion, this is completed with relevant proposals.

This master´s thesis deals with the performance evaluation of the company Slovácké strojírny, a. s. using Balanced Scorecard approach and proposes the implementation of this method in the company. A proposed concept of the Balanced Scorecard is based on the strategic and financial analysis, through which the future performance of the company will be evaluated. The thesis specifies the strategic targets for each perspective of the concept, assigns financial and non-financial measures for individual targets, determines target value, intends strategic actions, identifies risks and evaluates the benefits of the implementation of the Balanced Scorecard concept into the company.

Master’s thesis deals with issue of the Balanced Scorecard model and the proposal of its implementation at chosen company. Strategic objectives of the perspectives are deduced on the basis of strategic and financial outcomes and also measures as well as target values are assigned to the strategic objectives. The strategic initiatives that lead to fulfill proposed strategic objectives are determined afterwards. The final part of this thesis deals with risks and benefits related to the Balanced Scorecard concept implementation.

This master´s thesis deals with the performance evaluation of the company STROJÍRNA OSLAVANY, spol. s r.o. using the Balanced Scorecard approach and proposes the implementation of this method in the company. A proposed concept of the Balanced Scorecard is based on the strategic and financial analysis, through which the future performance of the company will be evaluated on. The thesis specifies the strategic targets for each perspective of the concept, assigns the financial and non-financial measures for individual targets, determines target value, intended strategic actions, identifies risks and evaluates the benefits of the implementation of the Balanced Scorecard concept into the company.

The aim of the diploma thesis Company performance measurement is to propose a particular approach of the Balanced Scorecard method implementation for the company IZOL94, s.r.o. that can lead to the increase in the competitiveness and efficiency of the company. Strategic objectives of the perspectives are deduced on the basis of strategic and financial outcomes and also measures as well as target values are assigned to the strategic objectives. The strategic initiatives that lead to fulfill proposed strategic objectives are determined afterwards. The final part of this thesis deals with risks and benefits related to the Balanced Scorecard concept implementation.