This Master's Thesis shows the process of formulating and implementing the corporate strategy with the use of the Balanced Scorecard method. The theoretical part defines small and medium enterprises, explains the basic concepts and procedures of strategic analysis and creation of the Balanced Scorecard. The practical part deals with the strategic analysis of a particular small company, based on which the strategic business objectives for individual perspectives are then defined (financial, customer, internal business processes and perspectives of learning and growth) and proposes appropriate standards for the corporate objectives. The thesis ends with the processing of the company's strategic map, which clearly shows the consistency and causality of the individual strategic objectives.

The Master's thesis "Application of an Integrated Model of Management and Design of Balanced Scorecard in the Organization" focusing on the definition of internal management analysis with target to evaluate the economic success of the company TOPAZ s.r.o. with using of Balanced Scorecard method. The analyzed entity operates in the glass industry and is engaged in the production of luxury domestic glass. Thesis is devided on three parts. First theoretical part defines the current company problems and the potentials for the solving of. The second part - practical, uses an genuine integrated model of management together with Balanced Scorecard method as a tool for definition, continous measurement and performance monitoring of company growth. The results and outputs from should brings the real feed-back to the company with target to prepare strategic map and benchmark for the right strategic company objectives and goals definition. As a key point for performance measurement system was set up Economic Value Added (EVA) indicator. Third part includes conclusion and complete evaluation of the thesis from the view of value added positives reached on.

This master´s thesis is focused on evaluation of the current state and business performace of company Remarkplast Group a.s. using the Balanced Scorecard. The theoretical part defines the concept of business performance and methodology of the Balanced Scorecard. The analytical part describes the current situation of the company and based on acquired theoretical knowledge analyze the financial, customer, internal proceses and perspektive of learning and growth. At the conclusion of the thesis, is a proposal for the implementation of the BSC concept to company. The strategic goals and scales with target values are proposed to help Remarkplast Group a.s. to improve its overal performance in the coming years.

As escolas públicas valorizam o planejamento escolar como uma das preocupações administrativas e pedagógicas a fim de que sejam criadas condições para a efetiva realização do que foi estabelecido. Entretanto, as escolas públicas municipais não contam com planos administrativos elaborados. A presente pesquisa tem o objetivo de identificar a visão do diretor escolar sobre a gestão estratégica com balanced scorecard (BSC) e mapa estratégico no setor público. Para atingir o objetivo visado, a pesquisa teve como primeiro passo, o repasse de dados e informações do GREFIC da FEARP-USP para seleção das escolas públicas no município de Ribeirão Preto/SP e, a partir disso, uma abordagem qualitativa, utilizando o estudo de caso como procedimento técnico nas escolas públicas levantadas. A pesquisa caracterizou-se como aplicada e descritiva. As técnicas de coleta de dados foram a observação, o questionário, a entrevista, o diário de campo e o grupo focal. Foram entrevistadas oito diretoras escolares. O grupo focal foi aplicado em três diretoras escolares concomitantemente a uma capacitação sobre o tema \"gestão estratégica com BSC no setor público\". Foi feita a observação não participante em duas escolas. Na análise de dados, foi utilizada a análise de conteúdo. Como resultado, constatou-se que a visão da gestão estratégica, para o diretor escolar, foi de pensar em metas e objetivos para melhoria da vida escolar do aluno. Já a perspectiva do diretor escolar sobre a aplicação da gestão estratégica com BSC e mapa estratégico no setor público foi a de que as ferramentas aparecem como viáveis dentro do setor público e das escolas públicas, porém, ambos precisam ser adaptados para melhor utilização. Foi elaborado um esboço do BSC e mapa estratégico no setor público, especificamente da escola pública. Conclui-se que as escolas necessitam de um plano administrativo específico para uma gestão mais eficiente e participativa. O BSC e o mapa estratégico são viáveis para o setor público e para as escolas públicas municipais, desde que sejam adaptados. Este projeto contribuiu para a pesquisa do BSC no setor público, bem como para a melhoria da educação pública brasileira. / Public schools value school planning as one of the administrative and pedagogical concerns to create conditions for the effective realization of what has been established. We argue, however, municipal public schools do not have elaborate administrative plans. The aim of this research is to identify the principals vision of strategic management with balanced scorecard (BSC) and strategic map in the public sector. To reach the proposed objective, the research had as a first step the transfer of data and information from the GREFIC of FEARP-USP for the selection of public schools in Ribeirão Preto/SP city and from there a qualitative approach, with the use of the case study as technical procedure in public schools raised. The research was characterized as applied and descriptive. The data collection techniques were observation, the questionnaire, the interview, the field diary and the focus group. Eight school principals were interviewed. The focus group was applied to three principals\' concomitant with a training about strategic management with BSC in the public sector. Non-participant observation was done in two schools. Data analysis was performed using content analysis. The results indicate that the vision of strategic management for the principal was to think about goals and objectives to improve the student\'s school life. The principal\'s view on the application of strategic management with BSC and strategic map in the public sector was that tools appear as viable within the public sector and public schools, but both need to be adapted for better use. An outline of the BSC and strategic map was made in the public sector, specifically the public school. We conclude that schools need a specific administrative plan for a more efficient and participatory management. The BSC and the strategic map are feasible for the public sector and municipal public schools, provided they are adapted. This project contributed to the BSC\'s research in the public sector, as well as the improvement of Brazilian public education.

This master´s thesis evaluates the performance of the LAC, s.r.o. company. The theoretical part of the work introduces both a system of performance measurement and also the key principles of strategic analysis. Following this there is an introduction to the company, and to its business activities, together with an evaluation of its current status, utilising strategic and financial analysis. Based on the outputs of the analyses that were carried-out, the analytical part of this thesis presents the design of the Balanced Scorecard method. The final part of the work discusses a proposal for the implementation of a Balanced Scorecard in a corporate environment, with the aim of increasing the company performance and facilitating its future development.

The tasks of this thesis are: 1) to analyze a theoretical background of the strategic management; 2) identify the peculiarities of strategic management in Lithuanian municipalities; 3) to analyze the system of strategic management of development of Vilnius; 4) evaluate strategic management of Vilnius using Balanced Scorecard model; 5) suggest recommendations for improvement of strategic management of development of Vilnius. To meet the goal of the thesis theoretical background of the strategic management is analyzed and peculiarities of strategic management in Lithuanian municipalities are overviewed.

As escolas públicas valorizam o planejamento escolar como uma das preocupações administrativas e pedagógicas a fim de que sejam criadas condições para a efetiva realização do que foi estabelecido. Entretanto, as escolas públicas municipais não contam com planos administrativos elaborados. A presente pesquisa tem o objetivo de identificar a visão do diretor escolar sobre a gestão estratégica com balanced scorecard (BSC) e mapa estratégico no setor público. Para atingir o objetivo visado, a pesquisa teve como primeiro passo, o repasse de dados e informações do GREFIC da FEARP-USP para seleção das escolas públicas no município de Ribeirão Preto/SP e, a partir disso, uma abordagem qualitativa, utilizando o estudo de caso como procedimento técnico nas escolas públicas levantadas. A pesquisa caracterizou-se como aplicada e descritiva. As técnicas de coleta de dados foram a observação, o questionário, a entrevista, o diário de campo e o grupo focal. Foram entrevistadas oito diretoras escolares. O grupo focal foi aplicado em três diretoras escolares concomitantemente a uma capacitação sobre o tema \"gestão estratégica com BSC no setor público\". Foi feita a observação não participante em duas escolas. Na análise de dados, foi utilizada a análise de conteúdo. Como resultado, constatou-se que a visão da gestão estratégica, para o diretor escolar, foi de pensar em metas e objetivos para melhoria da vida escolar do aluno. Já a perspectiva do diretor escolar sobre a aplicação da gestão estratégica com BSC e mapa estratégico no setor público foi a de que as ferramentas aparecem como viáveis dentro do setor público e das escolas públicas, porém, ambos precisam ser adaptados para melhor utilização. Foi elaborado um esboço do BSC e mapa estratégico no setor público, especificamente da escola pública. Conclui-se que as escolas necessitam de um plano administrativo específico para uma gestão mais eficiente e participativa. O BSC e o mapa estratégico são viáveis para o setor público e para as escolas públicas municipais, desde que sejam adaptados. Este projeto contribuiu para a pesquisa do BSC no setor público, bem como para a melhoria da educação pública brasileira. / Public schools value school planning as one of the administrative and pedagogical concerns to create conditions for the effective realization of what has been established. We argue, however, municipal public schools do not have elaborate administrative plans. The aim of this research is to identify the principals vision of strategic management with balanced scorecard (BSC) and strategic map in the public sector. To reach the proposed objective, the research had as a first step the transfer of data and information from the GREFIC of FEARP-USP for the selection of public schools in Ribeirão Preto/SP city and from there a qualitative approach, with the use of the case study as technical procedure in public schools raised. The research was characterized as applied and descriptive. The data collection techniques were observation, the questionnaire, the interview, the field diary and the focus group. Eight school principals were interviewed. The focus group was applied to three principals\' concomitant with a training about strategic management with BSC in the public sector. Non-participant observation was done in two schools. Data analysis was performed using content analysis. The results indicate that the vision of strategic management for the principal was to think about goals and objectives to improve the student\'s school life. The principal\'s view on the application of strategic management with BSC and strategic map in the public sector was that tools appear as viable within the public sector and public schools, but both need to be adapted for better use. An outline of the BSC and strategic map was made in the public sector, specifically the public school. We conclude that schools need a specific administrative plan for a more efficient and participatory management. The BSC and the strategic map are feasible for the public sector and municipal public schools, provided they are adapted. This project contributed to the BSC\'s research in the public sector, as well as the improvement of Brazilian public education.

The main aim of the diploma thesis on the topic "Application of Balanced Scorecard in a manufacturing company" is to develop a draft of the strategic management Balanced Scorecard system for the company NEZA Pelhřimov, spol. s r.o., which produces stainless steel equipment. The subject of the theoretical part is the strategic management, that is focused on strategic analysis and definition of mission, vision and strategy. The theoretical part deals with explanation of Balanced Scorecard method as well. The practical part starts with strategic analysis of the company. The mission, vision and strategy of the company are designed and the Balanced Score measurements are applied. In the conclusion is created the strategic map.

This master s thesis deals with the performance evaluation of the company Agrochov Jezernice a.s. using Balanced Scorecard approach for increasing performance. This thesis consists of the theoretical part with detailed company introduction and its activities as well as strategic and financial analysis on the basis of which it was possible to set the Balanced Scorecard proposal to develop the company's performance. assessment and prepare the overall implementation proposal.

The presented thesis is focused on the evaluation of the company’s performance using Balanced Scorecard method. The theoretical part introduces the system of the performance measurement and theoretical knowledge from literature to which the next sections refer. The analytical part is addressed to the introduction of the chosen company, its activities, situation and financial analysis. The outputs of these analyses are becoming the background material for the proposal section which deals with the implementation of Balanced Scorecard to the analysed company for the purpose of increasing its performance and ensuring the subsequent development.