by Lum Wai-mun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1995. / Includes bibliographical references (leaves 46-47). / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF FIGURES --- p.vi / LIST OF TABLES --- p.vii / LIST OF APPENDIX --- p.viii / ACKNOWLEDGMENTS --- p.ix / Chapter / Chapter I. --- INTRODUCTION --- p.1 / Background --- p.1 / Objective of Study --- p.2 / Methodology --- p.3 / Chapter II. --- STRATEGIC PLANNING --- p.6 / What is strategic planning --- p.6 / Benefits of Adopting Strategic Planning --- p.6 / Chapter III --- STRATEGIC PLANNING IN THE CITY UNIVERSITY OF HONG KONG --- p.8 / Threats and Opportunities in the External Environment --- p.8 / Strength of City University of Hong Kong --- p.10 / Weaknesses of City University of Hong Kong --- p.12 / Mission --- p.13 / Strategies --- p.15 / Chapter IV --- CAREER COUNSELLING SERVICE OF THE CITY UNIVERSITY OF HONG KONG --- p.16 / Background --- p.16 / Its role in Supporting the Corporate Strategies --- p.17 / Chapter V --- STRATEGIC PLANNING FOR THE CAREER COUNSELLING SERVICE --- p.21 / SWOT Analysis --- p.21 / Student Needs Analysis --- p.28 / Chapter VI --- RECOMMENDATIONS FOR CAREER COUNSELLING SERVICE / Strategies --- p.34 / Shared Value --- p.36 / Style --- p.37 / Staff and Skills --- p.37 / Structure --- p.37 / System --- p.38 / Chapter VII --- CONCLUSION AND RECOMMENDATIONS FOR FURTHER STUDIES --- p.40 / APPENDIX --- p.42 / BIBLIOGRAPHY --- p.46

by Stephen Mak Hung Sung. / Thesis (M.B.A.)--Chinese Unversity of Hong Kong, 1990. / Bibliography: leaves B-1-B-3. / ABSTRACT --- p.ii / TABLE OF CONTENTS --- p.iv / LIST OF ILLUSTRATIONS --- p.vi / ACKNOWLEDGEMENTS --- p.viii / CHAPTER / Chapter I --- BACKGROUND AND INTRODUCTION --- p.1 / Impact of Information Technology on General Business and The Public Sector --- p.1 / Information Technology Trends --- p.4 / The Need for Systematic Planning for the Use of Information Technology --- p.5 / The Broad Problem Issues of Information --- p.7 / Systems Strategic Planning (ISSP) The Situation in Hong Kong --- p.9 / Chapter II --- REVIEW OF LITERATURE ON INFORMATION TECHNOLOGY AND STRATEGIC PLANNING --- p.12 / Recent Studies --- p.12 / A Refined Statement of the Problem --- p.15 / Chapter III --- A FRAMEWORK FOR SUCCESSFUL ISSP --- p.16 / The Variables --- p.16 / The General Framework for Success --- p.21 / Chapter IV --- A SURVEY ON THE PRACTICE OF ISSP IN HONG KONG --- p.23 / The Survey --- p.23 / The Survey Method --- p.24 / The Survey Results --- p.28 / Interviews with Information Systems Managers --- p.49 / Revisiting the Framework for Successful ISSP --- p.55 / Chapter V --- A GENERIC MODEL FOR THE ISSP PROCESS --- p.59 / Tasks and Methodologies --- p.59 / Affirming the Benefits of ISSP --- p.61 / Relevance of ISSP to Organizations in Hong Kong --- p.63 / Chapter VI --- RECOMMENDATIONS --- p.65 / A Recommended Approach to ISSP --- p.65 / ISSP and the Information Industry --- p.69 / ISSP and the Government --- p.71 / Chapter VII --- CONCLUDING REMARKS --- p.73 / APPENDICES --- p.A1-A5 / BIBLIOGRAPHY --- p.B1-B3

by Choy Chung Shing. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2000. / Includes bibliographical references (leaves 47-48). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / HSBC - A BRIEF HISTORY --- p.1 / HSBC IN ASIAN FINANCIAL CRISIS --- p.4 / Asian On Fire --- p.5 / Impact of Asian Financial Crisis on HSBC --- p.8 / Re-engineering --- p.9 / First Action ´ؤ Re-branding --- p.9 / Second Action -Primary listing on NYSE --- p.10 / Third Action -Acquisition --- p.11 / STILL More Arrows in the Quiver ?? --- p.13 / MANAGING FOR VALUE --- p.14 / Corporate Strategy --- p.16 / Brandname Management Strategy --- p.17 / Expansion Strategy --- p.19 / CHALLENGES ON HOMETOWNS --- p.21 / Hongkong --- p.22 / Expansion Opportunities --- p.25 / Japan --- p.25 / Britain and Europe --- p.28 / Britain --- p.28 / Continental Europe --- p.29 / Beyond the hometowns --- p.32 / North America --- p.33 / Execution of Expansion Strategy --- p.34 / SURVIVING THE ASIAN FINANCIAL CRISIS --- p.37 / Aggressive Players --- p.37 / Retreating Players --- p.39 / MORE FRONTIER --- p.40 / The Internet --- p.40 / LESS THAN SURPRISE --- p.44 / Final word --- p.45 / BIBLOGRAPHY --- p.47

by Cheng To-shun, Yan Kai-cheung. / Summary in Chinese. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1984. / Bibliography: leaves 97-98.

by Lee Chi-Ho. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1997. / Includes bibliographical references (leaf 85). / ABSTRACT --- p.i / TABLE OF CONTENTS --- p.ii / "LIST OF FIGURES, TABLES & APPENDIX" --- p.vi / Chapter PART I --- INTRODUCTION / Chapter 1. --- INTRODUCTION / Chapter 1.1 --- COMPANY BACKGROUND --- p.1 / Chapter 1.2 --- PROJECT OBJECTIVES --- p.3 / Chapter 1.3 --- SIGNIFICANCE OF THE STUDY --- p.4 / Chapter 1.4 --- SCOPE OF THE PROJECT --- p.4 / Chapter 1.5 --- ANALYTICAL FRAMEWORK --- p.5 / Chapter 1.6 --- RESEARCH METHOD --- p.6 / Chapter 1.61 --- Data Sources --- p.6 / Chapter 1.62 --- Research Limitations --- p.7 / Chapter PART II --- PROFILE REPORTS / Chapter 2. --- SERVICE PROFILE / Chapter 2.1 --- SERVICE SCOPE --- p.8 / Chapter 2.11 --- Retail Establishment --- p.8 / Chapter 2.12 --- Market Entry --- p.9 / Chapter 2.13 --- "Advertising, Promotional & Editorial Campaign" --- p.10 / Chapter 2.2 --- PRICING OF SERVICES --- p.12 / Chapter 2.21 --- Project-based Fee vs. Retainer Fee --- p.12 / Chapter 2.22 --- Ad-hoc Projects/Events --- p.13 / Chapter 2.23 --- Advertising & Media Placement --- p.13 / Chapter 2.3 --- MARKETING EXPENSES --- p.13 / Chapter 2.4 --- PROFIT POTENTIAL --- p.14 / Chapter 2.5 --- SERVICE STRENGTHS & WEAKNESSES --- p.15 / Chapter 3. --- MARKET PROFILE / Chapter 3.1 --- MARKET CHARACTERISTICS OF THE CONSULTING INDUSTRY --- p.16 / Chapter 3.11 --- The Consulting Industry --- p.16 / Chapter 3.12 --- The Marketing Consulting Business --- p.17 / Chapter 3.13 --- Implications to Small-scaled Marketing Consulting Firm --- p.18 / Chapter 3.2 --- MARKET TRENDS IN HONG KONG: THE NEED FOR MARKETING CONSULTING --- p.19 / Chapter 3.3 --- MARKET'S SPENDING HABITS --- p.20 / Chapter 3.4 --- MARKET OPPORTUNITIES AND THREATS --- p.20 / Chapter 3.41 --- Dependence on the Retail Environment --- p.20 / Chapter 3.42 --- Business Opportunities at the Higher-ended Consumer Brand Market --- p.21 / Chapter 4. --- COMPETITIVE PROFILE / Chapter 4.1 --- TMM'S RELATIVE STANDING --- p.23 / Chapter 4.2 --- TMM VS. ADVERTISING AGENCY --- p.24 / Chapter 4.21 --- Difference in Pricing Structure --- p.24 / Chapter 4.22 --- Competitive Strengths of TMM Over Advertising Agency --- p.25 / Chapter 4.3 --- THE THREAT OF SUBSTITUTION --- p.26 / Chapter 5. --- CLIENT PROFILE / Chapter 5.1 --- CLIENT PROFILE --- p.27 / Chapter 5.11 --- Hua Guang Hang --- p.27 / Chapter 5.12 --- Maas Corporation --- p.28 / Chapter 5.13 --- Maxly Limited --- p.29 / Chapter 5.2 --- SURVEY ON KEY CLIENTS --- p.30 / Chapter 5.3 --- RESEARCH OUTCOMES & ANALYSIS --- p.31 / Chapter 5.31 --- Reasons for Using TMM's Services --- p.31 / Chapter 5.32 --- The Evaluation of TMM's Performance --- p.32 / Chapter 5.33 --- Projects in which Clients are Highly Satisfied With --- p.33 / Chapter 6. --- COMPANY PROFILE / Chapter 6.1 --- ORGANIZATIONAL STRUCTURE --- p.36 / Chapter 6.2 --- MISSION STATEMENT --- p.36 / Chapter 6.3 --- ORGANIZATIONAL STRENGTHS --- p.37 / Chapter 6.4 --- FACTORS THAT HINDER THE ORGANIZATION FROM INCREASING POSITION IN THE MARKET --- p.38 / Chapter PART III --- KEY STRATEGIC ELEMENTS / Chapter 7. --- KEY STRATEGIC ISSUES --- p.40 / Chapter 8. --- TARGET MARKET IDENTIFICATION --- p.42 / Chapter 9. --- MARKETING OBJECTIVES / PROFIT FORECAST --- p.44 / Chapter 10. --- IMPERATIVES IN SETTING MARKETING STRATEGIES / Chapter 10.1 --- THE NEED FOR SERVICE MISSION --- p.46 / Chapter 10.2 --- THE NEED FOR QUANTIFIABLE MEASURES --- p.47 / Chapter PART IV --- STRATEGIES & TACTICS / Chapter 11. --- SERVICE OBJECTIVE & STRATEGY / Chapter 11.1 --- CONSOLIDATION OF CURRENT SERVICE OFFERINGS --- p.49 / Chapter 11.11 --- Strengthen the Financial Aspect of Retail Project --- p.49 / Chapter 11.12 --- Strengthen Relationship with Retail Renters --- p.50 / Chapter 11.13 --- Strengthen Connections with Various Distribution Modes that Foreign Brand Owner Could Consider --- p.51 / Chapter 11.2 --- CLIENT /ORGANIZATIONAL INVOLVEMENT IN SERVICE DESIGN --- p.52 / Chapter 11.3 --- DEVELOP NEW SERVICES OFFERINGS AND RELEVANT SKILLS --- p.52 / Chapter 12. --- PRICING OBJECTIVE & STRATEGY / Chapter 12.1 --- MAINTAINING EXISTING PRICING POLICY --- p.54 / Chapter 12.2 --- ESTABLISHING PRICING POLICY FOR NEW CLIENTS --- p.55 / Chapter 12.3 --- PRICING STRUCTURE BASED ON CLIENT VALUE --- p.55 / Chapter 13. --- COMMUNICATIONS OBJECTIVE & STRATEGY / Chapter 13.1 --- COMMUNICATIONS 一 A HOLISTIC VIEW --- p.56 / Chapter 13.2 --- COMMUNICATIONS WITHIN TMM --- p.56 / Chapter 13.21 --- "Documented Policies, Procedures, and Strategic Frameworks" --- p.56 / Chapter 13.22 --- Computerized Marketing Information System --- p.58 / Chapter 13.23 --- More Employee Participation --- p.59 / Chapter 13.3 --- COMMUNICATIONS WITH CURRENT CLIENTS --- p.59 / Chapter 13.4 --- COMMUNICATIONS WITH PROSPECTIVE CLIENTS --- p.60 / Chapter 13.41 --- Get Articles Published --- p.60 / Chapter 13.42 --- Reaching New Target Segments --- p.61 / Chapter 13.5 --- COMMUNICATIONS WITH ASSOCIATED CONSULTANTS AND COOPERATING PARTIES --- p.62 / Chapter 14. --- SALES OBJECTIVE & STRATEGY / Chapter 14.1 --- RESPONSIBILITY OF SELLING IN THE COMPANY --- p.63 / Chapter 14.2 --- CHIEF MOTIVATOR OF SALES --- p.63 / Chapter 15. --- CHANNEL OBJECTIVE & STRATEGY --- p.65 / Chapter 16. --- TACTICAL ACTION PLAN --- p.66 / Chapter 17. --- CONTROL & BUDGET / Chapter 17.1 --- CONTROL & MONITORING OF THE MARKETING SYSTEM --- p.68 / Chapter 17.2 --- PRELIMINARY BUDGET --- p.69 / Chapter PART V --- APPENDIX & BIBLIOGRAPHY / APPENDIX --- p.71 / BIBLIOGRAPHY --- p.85

by Lai Yin Mei, May, Lee Man Wai, Jeffrey. / Thesis (M.B.A.)--Chinese University of Hong Kong, 2002. / Includes bibliographical references (leaf 76). / ACKNOWLEDGEMENTS --- p.i / EXECUTIVE SUMMARY --- p.ii / TABLE OF CONTENTS --- p.iv / Chapter / Chapter I. --- COMPANY DESCRIPTION --- p.1 / Founder and Shareholders --- p.1 / Mission and Objectives --- p.1 / Chapter II. --- THE OPPORTUNITY --- p.3 / Problem Identification --- p.3 / Products and Services --- p.5 / Chapter III. --- DIFFERENTIATIONS --- p.12 / Delivering Mode --- p.12 / Management Team --- p.13 / Limited Negative Impacts On Teachers --- p.13 / Competitive Price --- p.14 / Communication between students' parents --- p.14 / Chapter IV. --- INDUSTRY ANALYSIS --- p.15 / Stage of Industry Life Cycle --- p.15 / Social and Cultural Issue --- p.15 / Vulnerability to Political Environment --- p.16 / Chapter V. --- TARGET MARKET & COMPETITIVE ENVIRONMENT --- p.17 / Demographic Segmentation --- p.17 / Geographic Segmentation --- p.18 / Positioning --- p.18 / Competitors' Position --- p.19 / Substitutes --- p.22 / Market Size --- p.22 / Chapter VI. --- MARKETING MIX --- p.24 / Promotional Strategy --- p.25 / Distribution --- p.28 / Price --- p.28 / Chapter VII. --- MILESTORNES AND IMPLEMENTATION PLANS --- p.30 / Milestone 1: Completion of Product and Prototype Tests --- p.30 / Milestone 2: Initial Operational Tests of HK Star & Compomix --- p.30 / Milestone 3: Market Tests of Full Services --- p.31 / Milestone 4: Production Start-up --- p.32 / Milestone 5: Sales Targets --- p.32 / Chapter VIII. --- MANGEMENT TEAMS --- p.34 / "Chairman and Chief Technical Officer,Professor Ho Man Koon" --- p.34 / "Chief Marketing officer, Ms. May Lai" --- p.34 / "Business Developing Officer, Mr. Jeffrey Lee" --- p.35 / "Quality Analyst, Mr. Ng Ho Kei" --- p.35 / Chapter IX. --- EXIT PLANS --- p.37 / Initial Public Offer --- p.37 / Merger and Acquisition --- p.37 / Chapter X. --- FINANCIAL SUMMARY --- p.39 / Market Size --- p.39 / Start-up capital --- p.40 / Income Statement --- p.40 / Breakeven Analysis --- p.40 / Return of Investment --- p.41 / APPENDIX --- p.42 / BIBIOGRAPHY --- p.76

by Cho Yiu-sun. / Thesis (M.B.A.)--Chinese University of Hong Kong, 1994. / Includes bibliographical references (leaves 98-101). / ABSTRACT --- p.ii / TABLE OF CONTENT --- p.vi / LIST OF EXHIBIT --- p.ix / Chapter / Chapter 1. --- INTRODUCTION AND METHODOLOGY / Introduction --- p.1 / Purpose and Planning Horizon --- p.2 / Names --- p.3 / Methodology --- p.3 / Sources of Information --- p.4 / Strategic Planning Model --- p.5 / Strategic Objectives and Plans --- p.11 / Chapter 2. --- HISTORY AND MISSION / History --- p.14 / Historic Strategies --- p.15 / The Mission --- p.17 / Chapter 3. --- PRODUCT SYSTEM AND INDUSTRY / Define Industry --- p.21 / Position of MEL in Industry --- p.22 / Product Systems --- p.25 / Research and Development --- p.33 / Chapter 4. --- ORGANISATION / Mintzburg Model --- p.35 / Sales office and Workshop --- p.37 / Organisation Chart --- p.38 / Chapter 5. --- MARKETS AND MACROENVIRONMENT / Review of Performance --- p.39 / Analysis --- p.43 / Market Potential --- p.44 / Macroenvironment --- p.45 / Chapter 6. --- COMPETITIVE ENVIRONMENT / Major Players --- p.52 / Analysis by Porter Format --- p.55 / Chapter 7. --- "STRENGTHS, WEAKNESSES, OPPORTUNITIES AND THREATS" / Strengths --- p.64 / Weaknesses --- p.66 / Opportunities --- p.68 / Threats --- p.72 / Chapter 8. --- STRATEGIC OBJECTIVES AND PLANS / Strategic Objectives --- p.74 / Strategic Plans --- p.77 / Chapter 9. --- CONCLUSION / General --- p.92 / Environment --- p.83 / Strategies --- p.84 / Necessity to change --- p.96 / BIBLIOGRAPHY --- p.88 / Appendix / Chapter 1. --- HISTORY OF MEDIA-GO ENGINEERING LIMITED --- p.A1/1 / Chapter 2. --- MAJOR TECHNICAL DEVELOPMENTS --- p.A2/1 / Chapter 3. --- THREAT OF PROPRIETARY PRODUCTS AND PICTURETEL --- p.A3/1 / Chapter 4. --- WORKSHOP AT CHAKUOLING --- p.A4/1 / Chapter 5. --- PROJECTS LIST AND EXPENSES ANALYSIS --- p.A5/1