Les approches de conseil agricole favorisant le renforcement des compétences des producteurs sont au centre des préoccupations des acteurs du développement agricole, particulièrement au Sud. Le conseil à l'exploitation familiale (CEF) est une approche de conseil de gestion, basée sur des méthodes d'apprentissage et d'aide à la décision, favorisant l'évolution des producteurs dans leur réflexion stratégique. L'objet de cette thèse est l'analyse de l'évolution de la gestion stratégique des producteurs à travers l'accompagnement fourni par le CEF. Nous avons choisi d'analyser les processus d'apprentissage induits par le CEF en caractérisant l'évolution de la gestion stratégique de l'exploitation agricole chez dix-neuf producteurs du Sud-Bénin. Nous proposons d'analyser l'évolution de la réflexion stratégique comme un processus complexe, non linéaire et récursif, assimilable à un processus d'apprentissage. Nous analysons l'évolution de la réflexion stratégique à travers l'analyse de la construction de la proactivité dans le CEF, la proactivité étant définie comme la combinaison de la vision stratégique du producteur (incluant la source de changement perçue par le producteur) et de la mise en œuvre d'actions stratégiques. Pour caractériser la situation des producteurs avant le CEF, nous analysons la situation des producteurs selon trois niveaux : leur proactivité, leur système d'activités en lien avec leur niveau de ressources, et leurs pratiques de planification de gestion de l'exploitation agricole. Nous avons choisi d'adopter une posture interprétativiste d'analyse du discours des producteurs et des changements qu'ils attribuent au CEF. Les résultats de ce travail montrent tout d'abord que les trois niveaux de caractérisation des producteurs (la proactivité, le niveau de ressources et les pratiques de planification) ne sont pas directement liés. Notre travail montre ensuite que le CEF fait évoluer la proactivité des producteurs dans un temps court, en un an, principalement en révélant des marges de manœuvre existantes, en faisant évoluer leur vision de l'avenir et leur perception de leur pouvoir sur le changement. Enfin, les résultats valident la récursivité du processus d'apprentissage, le profil de proactivité au départ étant le facteur le plus important influençant la construction de la réflexion stratégique durant cette première année de participation au CEF. De nouvelles perspectives de recherche sont proposées, comme l'analyse de ces processus sur le temps long, l'analyse de la durabilité de la proactivité et de son lien avec la pérennité du projet des producteurs. Ces résultats alimentent également les réflexions plus opérationnelles sur le CEF, à la fois sur le ciblage de l'approche, sur l'adaptation des méthodes et des outils à l'accompagnement de cette réflexion stratégique, sur le renforcement de capacités des professionnels du CEF pour appréhender ces différentes dimensions des processus d'apprentissage. / Agricultural advisory approaches enabling producers' capacity building are the center of interest of many development actors, especially in developing countries. Management Advice for Family Farms (MAFF – Conseil à l'exploitation familial / CEF) is a management advice approach, based on learning methods and decision support tools, helping producers to evolve on their strategic thinking. The aim of this research is to analyze the evolution of producers' strategic management through MAFF. We chose to analyze the learning processes induced by MAFF by characterizing the evolution of strategic thinking for nineteen producers in Southern Bénin. We consider the evolution of strategic thinking as a complex, non linear and recursive process, similar to a learning process. The evolution of strategic thinking is identified through the evolution of producer's proactivity through MAFF, proactivity being defined as the combination of producers' strategic vision (including their perceived source of change) and the strategic actions undertaken to reach this strategic vision. In order to describe the producers' situation before MAFF, we chose to focus on three main levels: their proactivity, their activity systems (including their resources for different types of capitals) and their planning practices for the management of their farm. From an interpretativist point of view, we analyzed producers' speech and representations, and the changes their spontaneously attributed to MAFF after one year of participation. The results of this research show first that the three levels of characterization of the producers' situation before MAFF started (proactivity, activity system and resources, planning practices) are not directly linked. This work also shows the evolution of producers' proactivity through MAFF in a limited time (one year), mainly by changing their perception on their perceived constraints and resources, revealing flexibility, changing their vision of the future and their perception of their power on their environment and change. Finally, those results substantiate the recursivity of the learning process, proactivity profile before MAFF being the main influence factor of strategic thinking building during this first year of participation to MAFF. Those results open new research perspectives, to analyze this strategic thinking building process on the longer term, the analysis of the persistence of proactivity, and the link between proactivity, performance and the sustainability of producers' projects. Those results also raise questions at the operational level, on the inclusivity of advisory approaches, on the adaptation of methods and tools to trigger this strategic thinking building, and on the necessary capacity building for all advisory system professionals, to comprehend the various dimensions of the producers' learning processes and to take into consideration producers' strategic thinking.

Aquesta tesi intenta descobrir els elements del pensament estratègic individual que proposen Bonn (2001, 2005) i Liedtka (1998), però que no s'havien demostrat empíricament, i la relació entre aquests elements en el seu rol com a facilitadors de la capacitat d'absorció organitzacional -reconceptualitzada per Zahra i George (2002)- en el context d'un projecte de desenvolupament de productes.A aquest efecte, la tesi ha seguit un enfocament qualitatiu, amb el marc metodològic de l'estudi del cas. La tesi comprèn quatre estudis del cas de desenvolupament de productes, en quatre filials llatinoamericanes d'una empresa farmacèutica multinacional. Seguint l'enfocament metodològic de Yin (2003a, 2003b) per als estudis del cas, i el mètode de comparació constant de la teoria fonamentada (grounded theory) de Glaser i Strauss (1967) i d'Strauss i Corbin (1998) per a l'anàlisi de dades, aquesta tesi aprofundeix els elements del pensament estratègic individual i la seva relació amb la capacitat d'absorció potencial (adquisició i assimilació de coneixements) i amb la capacitat d'absorció realitzada (transformació i aplicació de coneixement) de Zahra i George (2002).Aquesta tesi ha trobat que els principals elements relacionats amb el pensament estratègic individual són: creativitat individual, perspectiva holística i visió. Aquest descobriment concorda amb el model de Bonn (2005) sobre la matèria. També s'ha descobert que hi ha una relació facilitadora d'aquests elements (entre d'altres) sobre la capacitat d'absorció realitzada que proposen Zahra i George (2002) i, al seu moment, sobre l'èxit de projectes de desenvolupament de productes.Des del punt de vista teòric, els resultats d'aquesta dissertació contribueixen també amb un model de fluxos de coneixement que interrelaciona els elements del pensament estratègic individual, junt amb altres elements que s'han descobert en la recerca, amb la capacitat d'absorció organitzacional de l'equip, que faciliten l'èxit de projectes de desenvolupament de productes. Des del punt de vista pràctic, aquesta tesi ofereix als gerents la possibilitat de fer atenció al desenvolupament sistematitzat dels elements del pensament estratègic individual, com també als membres dels equips que tenen al seu càrrec projectes de desenvolupament de productes, per tal d'obtenir-hi més èxit. / Esta disertación, intentó descubrir los elementos del pensamiento estratégico individual, propuestos por Bonn (2001, 2005) y Liedtka (1998), pero no probados empíricamente; y la relación entre esos elementos en su rol como facilitadores de la capacidad de absorción organizacional - reconceptualizada por Zahra and George (2002) - en el contexto de un proyecto de desarrollo de productos.Para ese propósito la disertación usó un enfoque cualitativo con un marco metodológico del caso estudio. La disertación comprende cuatro casos estudio de desarrollo de productos, en cuatro subsidiarias latinoamericanas de una empresa farmacéutica multinacional. Usando el enfoque metodológico de Yin (2003a, 2003b) para los casos estudio; y el método de comparación constante del grounded theory de Glaser and Strauss's (1967) y Strauss and Corbin (1998) para el análisis de la data; esta disertación profundiza en los elementos del pensamiento estratégico individual y en su relación con la capacidad de absorción potencial (adquisición y asimilación de conocimiento) y con la capacidad de absorción realizada (transformación y aplicación de conocimiento) de Zahra and George's (2002).Esta disertación encontró que los principales elementos asociados al pensamiento estratégico individual son: creatividad individual, perspectiva holística, y visión. Este descubrimiento concuerda con el modelo de Bonn (2005) sobre el tema. También se descubrió que existe una relación facilitadora de esos elementos (entre otros) sobre la capacidad de absorción realizada propuesto por Zahra y George (2002) y en su momento, sobre el éxito de proyectos de desarrollo de productos.Desde el punto de vista teórico, los resultados de esta disertación contribuyen también con un modelo de flujos de conocimiento que interrelaciona los elementos del pensamiento estratégico individual, junto con otros elementos descubiertos en la investigación, con la capacidad de absorción organizacional del equipo, que facilitan el éxito de proyectos de desarrollo de productos. Desde un punto de vista práctico, esta disertación ofrece la posibilidad para los gerentes de prestar atención al desarrollo sistematizado de los elementos del pensamiento estratégico individual, en los miembros de los equipos a cargo de proyectos de desarrollo de productos, para lograr aumentar el éxito de dichos proyectos. / This dissertation attempted to uncover the individual strategic thinking elements proposed, but not empirically tested, by Bonn (2001, 2005) and Liedtka (1998); and the relationships between those elements and its role as facilitator of the team's absorptive capacity - as reconceptualized by Zahra and George (2002) - that a team develops within the context of NPD project.For that purpose this dissertation used a qualitative approach within the case-study methodology framework. The study comprises four case studies amidst New Product Development (NPD) projects in four Latin American subsidiaries of an American Multi-National Company (MNC) within the pharmaceutical industry. Using Yin's (2003a, 2003b) methodological approach to case studies as framework, and Glaser and Strauss's (1967) and Strauss and Corbin (1998) constant comparative method from the grounded theory as the data analysis tool, this dissertation deepened in the elements of individual strategic thinking and their relationship with Zahra and George's (2002) Potential Absorptive Capacity (knowledge acquisition and knowledge assimilation) and Realized Absorptive Capacity (knowledge transformation and knowledge application).This dissertation found that the main elements related to individual strategic thinking were: individual creativity, holistic perspective, and vision. This finding supports Bonn's (2005) model on the topic. Those elements were found to have a role as facilitators (among other elements) of Realized Absorptive Capacity proposed by Zahra and George (2002) and in turn, as an enabler of NPD project's success improvement.From a theoretical point of view, this dissertation also contributed with a framework of knowledge flows as present in a NPD project that interrelate individual strategic thinking elements, and other elements uncovered by the study, with the team's absorptive capacity facilitating the NPD success. From a practical stand point, this dissertation provided the possibility for managers to pay attention on a systematic development of the individual strategic thinking skill through its elements, among the members of a team in charge of a NPD project, in particular within the pharmaceutical industry.

The main subject of this thesis is creating a proposal of business strategy of SBU. The work includes theoretical knowledge related to the issue of the proposal of business strategy and strategic analysis of the current state of SBU. The outcomes of the thesis are the processing and evaulation of the real proposal of business strategy, which will be the basis for subsequent implementation.

The general topic of our thesis is forward looking behavior in strategic situations. Mixing theoretical and experimental analysis, we document how strategic thinking is affected by the specific features of a dynamic interaction. The overarching result is that the information regarding decisions that are close to the current one, receive a qualitatively different consideration, with respect to distant ones. That is, the actual decisions are based on reasoning over a limited number of steps, close to actual decison node. We capture this feature of behavior both in a strategic (limited backward induction) and in a non-strategic (limited farsightedness) set up, and we identify relevant consequences on the outcome of the interaction, which powerfullly explain many observed experimental regularities.<p>In the first essay, we present a general out-of-equilibrium framework for strategic thinking in sequential games. It assumes the agents to take decisions on restricted game trees, according to their (limited) foresight level, following backward induction. Therefore we talk of limited backward induction (LBI). We test for LBI using a variant of the race game. Our design allows to identify restricted game trees and backward reasoning, thus properly disentangling LBI behavior. The results provide strong support in favor of LBI. Most players solve intermediate tasks - i.e. restricted games - without reasoning on the terminal histories. Only a small fraction of subjects play close to equilibrium, and (slow) convergence toward it appears, though only in the base game. An intermediate task keeps the subjects off the equilibrium path longer than in the base game. The results cannot be rationalized using the most popular models of strategic reasoning, let alone equilibrium analysis.<p>In the second essay, a subtle implication of the model is investigated: the sensitivity of the players’ foresight to the accessibility and completeness of the information they have, using a Centipede game. By manipulating the way in which information is provided to subjects, we show that reduced availability of information is sufficient to shift the distribution of take-nodes further from the equilibrium prediction. On the other hand, similar results are obtained in a treatment where reduced availability of information is combined with an attempt to elicit preferences for reciprocity, through the presentation of the centipede as a repeated trust game. Our results could be interpreted as cognitive limitations being more effective than preferences in determining (shifts in) behavior in our experimental centipede. Furthermore our results are at odds with the recent ones in Cox [2012], suggesting caution in generalizing their results. Reducing the availability of information may hamper backward induction or induce myopic behavior, depending on the strategic environment.<p>The third essay consists of an experimental investigation of farsighted versus myopic behavior in network formation. Pairwise stability Jackson and Wolinsky [1996] is the standard stability concept in network formation. It assumes myopic behavior of the agents in the sense that they do not forecast how others might react to their actions. Assuming that agents are perfectly farsighted, related stability concepts have been proposed. We design a simple network formation experiment to test these extreme theories, but find evidence against both of them: the subjects are consistent with an intermediate rule of behavior, which we interpret as a form of limited farsightedness. On aggregate, the selection among multiple pairwise stable networks (and the performance of farsighted stability) crucially depends on the level of farsightedness needed to sustain them, and not on efficiency or cooperative considerations. Individual behavior analysis corroborates this interpretation, and suggests, in general, a low level of farsightedness (around two steps) on the part of the agents. / Doctorat en Sciences économiques et de gestion / info:eu-repo/semantics/nonPublished

Bývalý americký prezident prohlásil: “Plány jsou nic, plánování je všechno”. V tomto duchu lze říci, že dobře fungující systém strategického řízení je svým způsobem důležitější než samotné dokumenty, které produkuje. V tomto duchu se nese i celá tato práce, která zachycuje určitý stav strategie jedné strategické obchodní jednotky (SBU) firmy GlobSol CZ a její posun kupředu od původních abstraktních cílů k naprosto jasným a konkrétním krokům, které bude třeba v budoucnosti udělat pro rozvoj této obchodní jednotky. Po zhodnocení současného stavu teorie, je provedena analýza současného stavu strategie obchodní jednotky vzhledem k jejím okolím. Ze závěrečné SWOT analýzy jsou pak pro jednotlivé její prvky určovány cíle směřující ke strategickému rozvoji. Každý cíl je rozvinut do jednoho, či více kroků, které jasně determinují jak a kdy lze daného cíle dosáhnout. Na závěr je zhodnocen přínos této obchodní strategie, její předpoklady a rizikové faktory. Nejcennějším na celém dokumentu je však samotná činnost tvorby strategie, která rozvíjí zcela nové pohledy na možnosti rozvoje strategické obchodní jednotky.

The aim of this diploma thesis is to create a corporate strategy of a company, which will lead to a new definition of SBUs and provide us with main direction for business strategy of each SBU. The thesis consists of theoretical knowledge of the subject related to strategy and strategy analysis of current position of the company.