The aim of the thesis is to make profitable communication strategies in an economic way. This will increase publicity and take the best effect on people. It will also improve standing of a firm ARAVER CZ on a market.

This doctoral thesis combines three major topics of how Romantic Couples verbally and nonverbally Communicate Dominance. We research their behavioral dynamics from Evolutionary and Communication perspectives. Against current psycho-social scientific theories, we do suggest that people that are stereotypically seen as submissive, those using other than direct, active, and aggressive strategies, can achieve their will as well. They simply use behaviors that researchers do not consider as dominant (powerful) behaviors and look for them. We explore the whole spectrum of dominance strategies and their context of where, when, and how they are used. We chose a highly qualitative approach during the data collection and analysis part. We adapted a psychotherapy method for research purposes, our Relationship Drama, to overcome significant limitations that nonverbal and communication research struggles with. Therefore, we could see and further qualitatively analyze real couple's behavior in their real typically appearing conflict interaction. Those are described in the theoretical part of this thesis, in chapter 1. Findings from yet unpublished studies that were presented at conferences and are relevant to specific topics are included as well as one case study illustrating dominance ascription complexity. The...

The present thesis applies the sociolinguistic concepts of politeness and face on interpreting theory and practice. Interpreting is, in its essence, highly face-threatening, which is reflected in codes of ethics adopted by interpreting vocational associations. Having insight into two cultures, interpreters can use their communication competence to preserve the face of their recipients or the speaker. For the Western society, it is natural to protect one's own face in communication; however, such efforts can collide with the endeavour to convey the message faithfully and precisely. The thesis therefore studies the strategies that interpreters apply in face-threatening situations and presents examples of what interpreters do to save face, including such events when face- preserving outweighs conveying the message. There is also a discrepancy between the conventional role of a neutral or passive interpreter as a message conduit and the role of interpreters as active communication participants who take the initiative. By analysing interviews and an online survey, the study demonstrates that many interpreters believe that their role is an active one and their impact on the output of interpreted interactions is significant. Keywords: face, politeness, interpreting, face-preserving strategies,...

Medical education aims at forming students’ professional identity. This includes skills and attitudes such as communication and teamwork skills. One of the thesis’ aims is to identify students’ typical difficulties with learning communication skills, and to understand how these affect their identity development. Group discussions of student-patient interviews were video-taped, and selected discussions were transcribed and analyzed. Students had difficulties in establishing trustful relationships with their patients, asking about sensitive topics, responding empathetically, and with applying formal structures to the consultation. Students’ professional identity was supported by peer students’ and teachers’ comments, which created a common language and fostered selfmonitoring abilities. Another aim was to study the relationship between students* attitude towards communication training, group learning, and their self-regulatory skills. In a survey study, established instruments were combined with a new questionnaire. Four medical schools participated – two with traditional and two with problem-based curricula – in Sweden and Germany. Statistical analyses revealed that female students were more positive towards learning communication skills than male students were. Good self-regulatory skills were related to a positive attitude towards group learning and clinical experience before academic studies. It was concluded that early clinical experience benefits students’ selfregulated learning, and promotes a positive attitude towards communication training. Awareness of typical difficulties can facilitate the acquisition of coping strategies. / Medicinsk undervisning syftar till att forma studenternas professionella identitet. Den omfattar färdigheter och inställningar, t.ex. kommunikationsfärdigheter och förmågan att arbeta i grupp. Ett av avhandlingens syften är att identifiera studenternas typiska svårigheter med att lära sig färdighet i läkar-patient kommunikation samt att förstå hur den påverkar identitetsutvecklingen. Gruppdiskussioner av student-patient intervjuer videofilmades, utvalda diskussioner transkriberades och analyserades. Studenterna berättade om svårigheter med att etablera förtroliga relationer med patienterna, att prata om känsliga ämnen, att visa empati och att använda intervjumallen. Den professionella identiten stöttas av studenternas och lärarnas kommentarer, vilka bidrar till ett gemensamt språk och förmågan till själviakttagelse. Andra syftet är att undersöka sambandet mellan studenternas inställningar till kommunikationsfärdigheter och grupparbete, samt deras förmåga till självreglerat lärande. I en enkätundersökning kombinerades befintliga instrument med ett nytt frågeformulär. Fyra medicinska fakulteter deltog: två med traditionella och två med problembaserade undervisningsmetoder, en av varje i Sverige och i Tyskland. Statistiska analyser visade att kvinnliga studenter är, jämfört med manliga, mer positiva till att träna upp kommunikativa färdigheter. Förmågan till självreglerat lärande var relaterad till en positiv inställning till gruppinlärande och till klinisk erfarenhet innan studierna påbörjas. Slutsatsen är att tidig klinisk erfarenhet fostrar självstyrt lärande och en positiv inställning till kommunikationsträning. Medvetenhet om typiska svårigheter kan underlätta för studenter att anamma strategier att hantera dessa.

En 2010, les Ivoiriens organisaient une élection présidentielle au sortir d’une décennie de guerre civile. Depuis lors, ces élections défraient la chronique, en raison de leur issue critique : crise postélectorale meurtrière en 2011, réconciliation nationale poussive et, depuis 2016, mutineries dans les rangs d’une armée composite et de transition. La présente étude considère ces élections ivoiriennes de 2010 comme un objet d’étude scientifique et se consacre à la communication politique de campagne de trois « grands candidats » : Henri Konan Bédié du Parti Démocratique de Côte d’Ivoire (PDCI), Laurent Gbagbo de la Majorité Présidentielle (LMP) et Alassane Ouattara du Rassemblement Des Républicains (RDR). L’objectif scientifique est ici de déterminer les différents axes de communication partisane, qui éclairent le profil sociopolitique et le comportement de l’électeur ivoirien aux présidentielle de 2010. Plus spécifiquement, nos investigations sont consacrées, d’une part, à la détermination de l’électorat ivoirien dans sa composition sociale, politique et culturelle, mais aussi psychosociologique. Cet électorat est ici défini en termes d’intentions de vote, ou de motivation à voter pour tel ou tel candidat. D’autre part sont observés les moyens de communication utilisés par ces candidats majeurs qui deviennent des points structurants du champ politique ivoirien en s’endossant aux partis mandataires. Dans cette confrontation électorale pour capturer la majorité des voix interfèrent des représentations et des imaginaires politiques très marqués, qui consacrent ces candidats en challengers de la vie politique nationale et des sondages du moment. Ces enjeux affectent et différencient les stratégies de communication politique de campagne, que la thèse analyse en collectant les données et les ressources qui les influencent en sourdine et structurent autant les discours que les pratiques médiatiques des candidats étudiés. En clair, le contexte électoral de 2010 et ses déterminants sociohistoriques forgent les stratégies de communication et le comportement médiatique des candidats majeurs. / At the end of the year 2010, the Ivorians organized a presidential election after a decade of civil war. Since then, these elections are still in the news because of their critical outcome: murderous post-electoral crisis in 2011, complicated national reconciliation and, since the year 2016, mutinies in the ranks of a composite and transitional army. This study considers the Ivorian presidential elections of 2010 as a social sciences study subject and is devoted to the political campaign communication of three "great candidates" : Henri Konan Bédié of the Democratic Party of Côte d'Ivoire (PDCI), Laurent Gbagbo of the Presidential Majority (LMP) and Alassane Ouattara of the Rally of Republicans (RDR). The scientific purpose here is to determine the different axes of partisan communication, which illuminate the socio-political profile and behavior of the Ivorian voter in the 2010 presidential election. More specifically, our investigations are devoted, on the one hand, to the determination of the Ivorian electorate in its social, political and cultural composition, but also psycho-sociological dimension. This electorate is here defined in terms of voting intentions, or motivation to vote for a particular candidate. On the other hand are observed the means of communication used by these major candidates who become structuring points of the Ivorian political field by endorsing the mandatory parties. In this electoral confrontation to capture the majority of voices, the study shows how interfere a very strong political representations and imaginings, which consecrate these candidates into challengers of national political life and polls of the moment. These issues affect and differentiate campaign political communication strategies, which the thesis analyzes by collecting data and resources that influence them below and structure both the speeches and the media practices of the candidates studied. Clearly, the electoral context of 2010 and its sociohistorical determinants forge communication strategies and the media behavior of major candidates.