Young adults often outperform older adults on tests of associative memory, however, the source of this age-related associative memory deficit is still under debate. There are two main non-mutually exclusive hypotheses: 1) impaired binding processes (i.e. creating and retrieving links between units of information) and; 2) impaired strategic processes (i.e. cognitive control processes that support encoding and retrieval). Although both components are thought to contribute uniquely and interact to support associative memory, they have rarely been studied together. The primary goal of this dissertation is to further characterize associative memory deficits in healthy aging by measuring and controlling binding and strategic processes. Specifically, in this series of three experiments, we studied these two components concurrently by varying the level of demands on binding (i.e. comparing memory for different types of associations) and strategic processes (i.e. varying demands on self-initiated processes). A total N of 97 young adults and 94 older adults studied lists of object-pairs and object-location pairs under intentional encoding conditions. Demands on self-initiated processes were manipulated by increasing the number of foils at test (Experiment 1: 4 alternative forced-choice (AFC), vs. Experiment 2 & 3: 20AFC), and by providing strategy instructions in Experiment 3. We measured the production of strategies with trial-by-trial self-report. In all three experiments, we found that young adults outperformed older adults on object-object memory, but not on object-location memory. Older adults were just as proficient as young adults in generating strategies at study. This remained true even when demands on self-initiated processes increased. However, we found in all three experiments that young adults had greater strategy effectiveness (i.e. accuracy on pairs encoded with a strategy) on the object-object test. In contrast, performance on the object-location task was found to be less related to strategies. Our findings suggest that not all associations are equally affected by aging and that even when strategy production is equivalent between age groups older adults can still be impaired on associative memory. The secondary goal of this dissertation was to explore the contribution of individual variability in age, general cognitive functioning, meta-memory and executive functioning on object-object and object-location memory, strategy production, and strategy effectiveness. Our results highlight the important contribution of executive functioning over and above any effects of age in explaining age-related associative memory decline.

This graduation these is Marketing strategy of non-profit association. Strategy is applied to National Museum of Photography in Jindřichův Hradec. A part of practise includes environmental assessment, competition analysis and marketing strategy.

The theoretical part focuses on setting and achieving of goals in organizations in general and identifies specific performance objectives in sports organizations. In the practical part examines the process of setting targets and performance in sport organizations to Jindřichohradecko.

This thesis aims to map the history and development of fundraising in the world, particularly in the United States. It also describes the modern theoretical concepts, which are currently being used for the preparation and planning of fundraising strategy. The practical section consists of analysis of the Czech branch of the global organization Transparency International and the evaluation of its fundraising strategy with a focus on individual and corporate donors.

CSR strategy is not only about unilateral spending of funds on charitable purposes. An effective CSR strategy leads to fulfillment of economic goals of the company. The aim of this thesis is to analyze the current state of CSR in company CCS, s. r. o. and suggest possible improvements, or more precisely, develop an effective and coherent CSR strategy. As a tool for creating strategy are in this thesis primarily used in-depth interviews with employees of HR and marketing teams and models of organization Byznys pro společnost. On the basis of this instruments was created a specific CSR strategy for the company CCS.

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Nowadays it is not a sufficient tool for reaching strategic goals to control a company on basis of financial indicators only. Thus it is necessary to use nonfinancial indicators which fundamentally influence reaching financial goals of companies. A method called Balanced Scorecard emphasizes a relationship between financial and nonfinancial indicators. It even enables controlling an implementation of the overall strategy on basis of four perspectives (financial, customer, procedural, learning and growth) and also guarantees a feedback. The aim of the diploma thesis is to analyse the use of the Balanced Scorecard conception in controlling of the company ČSOB Leasing, a.s. A theoretical part summarizes theoretical knowledge concerning the strategy of the company and the Balanced Scorecard conception and it is written on basis of specialized publications and internet sources. This is followed by a practical part; its aim is to evaluate using this conception in practice. An internal documentation, interviews with employees of the company and materials from the participation on projects of different teams have been used for creating the practical part.

This dissertation describes the marketing strategies of ZVVZ Enven Engineering, a.s. in Czech and foreign market. Theory of marketing strategies is mentioned in the first chapter. The company and its marketing strategies are presented in the second chapter. The company's competitors and marketing specifics of Russian speaking countries are analyzed in the third chapter. The suggestions of the marketing strategies of ZVVZ Enven Engineering, a.s. are stated in the last chapter.

This diploma thesis addresses the Galton properties, Inc. company strategy. This company started in 2012 run apartments on Wenceslas Square. Goal of this thesis is to evaluate first year of running apartments, compare the expected development and strategy with actual results and estimate their future potential and strategy.

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